I'm a creative and proactive Social Media Manager with experience in leading and developing content strategies for various industries — from e-commerce brands in international markets to local hospitality businesses, dental clinics, and wellness studios. My key strengths include trend research, developing creative concepts, planning and organizing content, and independently producing both visual and video materials. I have been working freelance remotely since 2018, providing creative strategies and content production for multiple DTC e-commerce brands in the beauty, health, and wellness industries. I collaborate directly with founders and media buyers to plan high-converting ad creatives and organic content, create weekly mood boards and thematic campaign ideas, provide guidelines to designers, video editors, and copywriters, and manage testing and analysis on platforms like Meta and TikTok.

Hana Baric

I'm a creative and proactive Social Media Manager with experience in leading and developing content strategies for various industries — from e-commerce brands in international markets to local hospitality businesses, dental clinics, and wellness studios. My key strengths include trend research, developing creative concepts, planning and organizing content, and independently producing both visual and video materials. I have been working freelance remotely since 2018, providing creative strategies and content production for multiple DTC e-commerce brands in the beauty, health, and wellness industries. I collaborate directly with founders and media buyers to plan high-converting ad creatives and organic content, create weekly mood boards and thematic campaign ideas, provide guidelines to designers, video editors, and copywriters, and manage testing and analysis on platforms like Meta and TikTok.

Available to hire

I’m a creative and proactive Social Media Manager with experience in leading and developing content strategies for various industries — from e-commerce brands in international markets to local hospitality businesses, dental clinics, and wellness studios. My key strengths include trend research, developing creative concepts, planning and organizing content, and independently producing both visual and video materials.

I have been working freelance remotely since 2018, providing creative strategies and content production for multiple DTC e-commerce brands in the beauty, health, and wellness industries. I collaborate directly with founders and media buyers to plan high-converting ad creatives and organic content, create weekly mood boards and thematic campaign ideas, provide guidelines to designers, video editors, and copywriters, and manage testing and analysis on platforms like Meta and TikTok.

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Language

Croatian
Fluent
English
Advanced

Work Experience

Social Media Manager at Freelance
August 10, 2020 - Present
Helping brands in the beauty, wellness, hospitality, and health space grow online through tailored social media strategy and content. Key focus areas: • Auditing and developing custom monthly strategies based on competitor research and trends • Writing content calendars, hooks, and captions that reflect each brand’s unique voice • Shooting, editing, and designing visuals (Reels, TikToks, Stories, carousels) • Supporting campaigns with UGC and paid ad content when needed • Platforms: Instagram, TikTok, Pinterest, Facebook Tools & Platforms I use: Planning & Collaboration: Airtable, Google Docs, Slack, Trello, Later Creative Tools: Canva, CapCut, Adobe Creative Suite, DaVinci Resolve, Midjourney, ChatGPT Ad Platforms: Meta Ads Manager

Education

Bachelor of Digital Marketing at Algebra University College
January 1, 2017 - January 1, 2021
Bachelor of Arts at University of Rijeka
January 1, 2023 - August 10, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Healthcare, Travel & Hospitality, Consumer Goods, Education, Real Estate & Construction, Professional Services