Available to hire
I am a seasoned copy specialist with over 10 years of experience in the publishing and retail industries. I specialize in crafting compelling, on-brand content for lifecycle marketing across various digital channels. My strength lies in collaborating cross-functionally to plan and execute successful marketing and advertising campaigns.
Throughout my career, I have worked with global corporations and emerging businesses across sectors such as e-commerce, wellness, beauty, fashion, and healthcare. I am passionate about story-driven copywriting and brand storytelling that engages audiences and drives business growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Freelance Copywriter & Consultant at Hanna Mallette Copywriting Services
June 1, 2022 - PresentProvided high-impact copywriting and brand storytelling services for global and emerging businesses in e-commerce, wellness, beauty, fashion, and healthcare sectors. Created various content including blog articles, product descriptions, email marketing materials, website copy, in-store signage, and SEO-optimized content published across multiple digital channels. Notable clients included Champion, Reebok, GAIAM, HEAD Group, and others.
Senior Copywriter, Contract at Cole Haan
April 29, 2025 - April 4, 2025Translated brand and marketing strategies into compelling and consistent product detail page (PDP), wholesale PDP, email, social media, PR lookbook, and in-store signage copy. Maintained high writing and proofreading standards to ensure accuracy and brand consistency. Collaborated cross-functionally with marketing and design teams to conceptualize and execute ad and marketing campaigns.
Copy Manager, Contract at buybuy BABY
July 31, 2024 - September 4, 2025Authored and edited copy across multiple channels including emails, subject lines, landing pages, blog posts, third-party agency assets, digital ads, gift cards, registry packaging, social media posts, and in-store signage to engage 8M+ shoppers. Led the conceptualization and execution of 360-degree brand campaigns and events like Holiday Joy Shop and Grand Opening Celebration. Developed brand identity and copy style guides for relaunch, facilitating third-party agency and offshore teams. Managed high work volume and deadlines as the sole copywriter.
Copywriter at buybuy BABY
February 22, 2021 - July 26, 2023Created and edited copy for email campaigns, landing pages, brand campaigns, gift cards, postcards, and in-store signage reflecting the brand voice. Managed email subject lines and collaborated with analytics to improve customer engagement. Coordinated with buyers and merchants on content changes, assisted directors on projects, onboarding, and campaign development.
Specialist, Copywriter at Macy's
February 28, 2021 - September 4, 2025Developed compelling on-brand copy for Center Core emails, subject lines, digital ads, SMS/push notifications, in-store signage, and catalogs. Worked closely with design, project management, and marketing to ensure concept alignment, scheduling, and delivery of creative content. Managed multiple projects and ensured timely delivery with high quality proofreading and editing.
Product Copywriter at Ralph Lauren
April 30, 2019 - September 4, 2025Created engaging, on-brand product descriptions for Double RL, Men's Polo, and Lauren Ralph Lauren apparel and accessories for online and wholesale distribution. Communicated with design, production, and merchandising teams for accuracy. Attended showroom walkthroughs to translate collection themes into product copy. Revised descriptions based on feedback from merchants, editors, and wholesale partners.
Editorial Assistant, Beauty at Bauer Media: Life & Style, First for Women
May 31, 2017 - September 4, 2025Published beauty-focused copy via InDesign reaching over 7.5M readers. Conducted photo research for makeup, hair, skincare, and fashion trends to support weekly articles. Interviewed industry professionals weekly for featured commentary. Attended media events to stay current on beauty and fashion products.
Fashion & Beauty Assistant, Editorial at American Media, Inc.: Star
July 5, 2016 - September 16, 2016Published editorial copy using InCopy for multiple Star magazine features reaching 5.9M readers. Attended events to interview celebrities and brands, generating detailed recaps for feature stories. Coordinated with PR contacts and editors for product info, samples, and images to support content. Pitched and collaborated on marketing new products in print ads.
Editorial Assistant (Temp) at Springer Nature
June 30, 2016 - September 4, 2025Conducted market research on Springer journal titles and competitors. Maintained editorial status reports and curated statistical portfolios to support new marketing strategies.
Editorial Intern at American Media, Inc.: Men’s Fitness, Muscle & Fitness, Muscle & Fitness HERS
April 27, 2016 - September 1, 2025Researched and pitched feature headlines across digital platforms. Wrote weekly articles with social media reach. Proofread print and freelance content. Managed merchandise for photo shoots and contributed to Snapchat and Spotify accounts to boost follower engagement.
Education
B.A. at Syracuse University, College of Arts and Sciences
September 1, 2011 - May 1, 2015Qualifications
Introduction to Technical Writing Certificate
January 1, 2025 - September 4, 2025Industry Experience
Retail, Media & Entertainment, Healthcare, Consumer Goods, Professional Services
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