Language
English
Fluent
French
Advanced
Work Experience
Self-employed | Contractor at Shark Ninja via IPSOS
January 1, 2023 - PresentDesigned a data reporting framework to support the commercial and marketing teams with ongoing insights into the performance of sales campaigns and new product launches (NPD). Conducted quarterly opportunity sizing analyses, connecting multiple data sources to deliver actionable insights for business growth across key product categories. Provided product category owners with data insights during a company-wide workshop to facilitate strategic discussions and decision-making.
Commercial Insights Consultant at L’Oréal via Social Wire
December 31, 2023 - September 2, 2025Served as project lead for a multi-category, multi-country research initiative, integrating trend data from social video, social media, and search analytics. Set up the systems and processes for collecting trend metrics, to generate more impactful learnings derived from the qualitative research. Managed the data collection process for more complex markets.
Contract Analyst at Nike via Ancholegl
December 31, 2025 - September 2, 2025Provided analytics expertise across two UX design projects for Nike, delivering actionable insights to inform design decisions. Analyzed user behaviour to uncover friction points and areas for improvement, directly from data. Quantified the business impact of recommended UX changes, helping prioritize enhancements based on potential return.
UX Insights Consultant at Trajaan
December 31, 2025 - September 2, 2025Transformed search data into compelling narratives on market dynamics. Created editorial content spotlighting key industry trends and insights. Curated content to showcase tool capabilities through actionable, trend-focused content.
Market & Consumer Insights Lead at Jellysmack
December 31, 2023 - September 2, 2025Led a multi-category growth initiative, leveraging sales data to measure the financial impact of shopper pain points and identify opportunities to improve in-store experiences. Project managed the centralisation of European retail sales data in Power BI, improving cross-market visibility of commercial insights. Designed and facilitated workshops to train cross-functional teams on insights methodologies. Developed the digital insights function, ultimately transforming the account to be 80% insights-driven. Led a team of analysts to deliver actionable insights on UX improvements to drive higher conversion rates. Conducted market sizing studies to provide the Head of Ecommerce with insights for prioritising countries in the new e-store rollout. Established a bi-monthly idea-generation workshop with European markets, focused on generating solutions for increasing conversion rates and ROIs.
Senior Consultant, Strategic Commercial Insights Consultant, Digital Marketing Insights at Ipsos
December 31, 2019 - September 2, 2025Led a multi-category growth initiative leveraging sales data to measure the financial impact of shopper pain points and identifying opportunities to improve in-store experiences. Project managed the centralisation of European retail sales data in Power BI, improving cross-market visibility of commercial insights. Designed and facilitated workshops to train cross-functional teams on insights methodologies. Developed the digital insights function, transforming the account to be 80% insights-driven. Led a team of analysts delivering actionable insights on UX improvements to drive higher conversion rates. Conducted market sizing studies to inform prioritisation for new e-store rollout. Established bi-monthly idea generation workshops focused on increasing conversion rates and ROIs.
Senior Consultant, Social Insights at TBWA Groupe
December 31, 2021 - September 2, 2025Led pan-European analysis using social listening tools to detect trends and identify shifts in consumer behaviour. Developed methodologies to improve trend detection efficiency, reducing production and delivery time by approximately 40%. Enhanced social insights by integrating additional data sources to create more compelling narratives. Co-hosted webinars on evolving social trends and consumer expectations of brands during social movements.
Digital Marketing Analyst (Contract) at Bookmark
December 31, 2015 - September 2, 2025Managed the improvement of data quality, tagging systems, and implemented agency-wide campaign tracking best practices. Established reporting capabilities and processes for key accounts. Collaborated with the DevOps team to lead the testing and analysis of new website and app launches. Provided market research materials to support pitches and proposing new ideas to existing key accounts. Led pan-European analysis using social listening tools to detect trends and identify shifts in consumer behaviour. Developed methodologies to improve trend detection efficiency, reducing production and delivery time by approx 40%. Enhanced social insights by integrating additional data sources to create more compelling narratives. Co-hosted webinars on evolving social trends and consumer brand expectations during social movements.
Strategic Partnerships Manager at eDreams ODIGEO
December 31, 2014 - September 2, 2025Managed strategic partnerships for the company.
Strategic Partnerships Executive at lastminute.com
December 31, 2013 - September 2, 2025Managed strategic partnerships for the company.
Digital Marketing Executive at Namesco
December 31, 2012 - September 2, 2025Worked as a digital marketing executive.
Self-employed | Contractor at Shark Ninja via IPSOS
January 1, 2023 - PresentDesigned a data reporting framework to support the commercial and marketing teams with ongoing insights into the performance of sales campaigns and new product launches (NPD). Conducted quarterly opportunity sizing analyses, connecting multiple data sources to deliver actionable insights for business growth across key product categories. Provided product category owners with data insights during a company-wide workshop to facilitate strategic discussions and decision-making.
Commercial Insights Consultant at L'Oreal via Social Wire
December 31, 2023 - September 2, 2025Served as project lead for a multi-category, multi-country research initiative, integrating trend data from social video, social media, and search analytics. Set up the systems and processes for collecting trend metrics to generate more impactful learnings derived from qualitative research. Managed the data collection process for more complex markets.
Contract Analyst at Nike via Ancho Legal
December 31, 2025 - September 2, 2025Provided analytics expertise across two UX design projects for Nike, delivering actionable insights to inform design decisions. Analysed user behaviour to uncover friction points and areas for improvement, directly from data. Quantified the business impact of recommended UX changes, helping prioritize enhancements based on potential return.
UX Insights Consultant at Trajaan
December 31, 2025 - September 2, 2025Transformed search data into compelling narratives on market dynamics. Created editorial content spotlighting key industry trends and insights. Curated content to showcase tool capabilities through actionable, trend-focused content.
Market & Consumer Insights Lead at Jellysmack
January 1, 2023 - September 2, 2025Led a multi-category growth initiative, leveraging sales data to measure the financial impact of shopper pain points and identify opportunities to improve in-store experiences. Project managed the centralisation of European retail sales data in Power BI, improving cross-market visibility of commercial insights. Designed and facilitated workshops to train cross-functional teams on insights methodologies. Developed the digital insights function, ultimately transforming the account to be 80% insights-driven. Led a team of analysts to deliver actionable insights on UX improvements to drive higher conversion rates. Conducted market sizing studies to provide the Head of Ecommerce with insights for prioritizing countries in the new e-store rollout. Established a bi-monthly idea-generation workshop with European markets, focused on generating solutions for increasing conversion rates and ROIs.
Senior Consultant, Strategic Commercial Insights & Consultant, Digital Marketing Insights at Jarmany | IPSOS
January 1, 2019 - September 2, 2025Led strategic partnerships, managed campaigns and provided market research materials to support pitches and propose new ideas to existing key accounts. Led pan-European analysis using social listening tools to detect trends and identify shifts in consumer behavior. Developed methodologies to improve trend detection efficiency, reducing production and delivery time by approximately 40%. Enhanced social insights by integrating additional data sources to create more compelling narratives. Co-hosted webinars on evolving social trends and consumer expectations of brands during social movements.
Senior Consultant, Social Insights at TBWA Groupe
January 1, 2021 - September 2, 2025Worked on social insights projects including trend detection, data integration and trend metric generation. Managed data collection for complex markets and supported qualitative research initiatives with impactful insights.
Digital Marketing Analyst | Contract at Bookmark
January 1, 2015 - September 2, 2025Managed the improvement of data quality, tagging systems, and implemented agency-wide campaign tracking best practices. Established reporting capabilities and processes for key accounts. Collaborated with the DevOps team to lead the testing and analysis of new website and app launches.
Data Analyst, Global Team Lead at WebMD
January 1, 2017 - September 2, 2025Provided market research materials to support pitches and proposing new ideas to existing key accounts. Led pan-European analysis using social listening tools.
Strategic Partnerships Manager | eDreams ODIGEO
January 1, 2014 - September 2, 2025Managed strategic partnerships and executed digital marketing projects and initiatives.
Strategic Partnerships Executive | lastminute.com
January 1, 2013 - September 2, 2025Managed strategic partnerships and digital marketing efforts.
Digital Marketing Executive at Namesco
January 1, 2012 - September 2, 2025Executed digital marketing campaigns and initiatives.
Self-employed | Contractor
January 1, 2023 - PresentDesigned a data reporting framework to support commercial and marketing teams with ongoing insights into the performance of sales campaigns and new product launches. Conducted quarterly opportunity sizing analyses, connecting multiple data sources to deliver actionable insights for business growth across key product categories. Provided product category owners with data insights during a company-wide workshop to facilitate strategic discussions and decision-making.
Commercial Insights Consultant at L’Oreal via Social Wire
December 31, 2023 - September 2, 2025Served as project lead for a multi-category, multi-country research initiative integrating trend data from social video, social media, and search analytics. Set up systems and processes for collecting trend metrics to generate more impactful learnings derived from qualitative research. Managed the data collection process for more complex markets.
Analytics Expert (Contract) at Nike via Ancholeg
December 31, 2025 - September 2, 2025Provided analytics expertise across two UX design projects for Nike, delivering actionable insights to inform design decisions. Analyzed user behaviour to uncover friction points and areas for improvement using direct data. Quantified the business impact of recommended UX changes, helping prioritize enhancements based on potential return.
UX Insights Consultant (Contract) at Trajaan
December 31, 2025 - September 2, 2025Transformed search data into compelling narratives on market dynamics. Created editorial content spotlighting key industry trends and insights. Curated content to showcase tool capabilities through actionable, trend-focused content.
Market & Consumer Insights Lead at Jellysmack, Paris
December 31, 2023 - September 2, 2025Led a multi-category growth initiative leveraging sales data to measure the financial impact of shopper pain points and identify opportunities to improve in-store experiences. Project managed the centralisation of European retail sales data in Power BI, improving cross-market visibility of commercial insights. Designed and facilitated workshops to train cross-functional teams on insights methodologies. Developed the digital insights function, transforming the account to be 80% insights-driven. Led a team of analysts to deliver actionable insights on UX improvements to drive higher conversion rates. Conducted market sizing studies to provide the Head of Ecommerce with insights for prioritising countries in new e-store rollout. Established a bi-monthly idea-generation workshop with European markets focused on generating solutions for increasing conversion rates and ROIs.
Senior Consultant, Strategic Commercial Insights / Digital Marketing Insights at Jarmany IPSOS, London
December 31, 2019 - September 2, 2025Led pan-European analysis using social listening tools to detect trends and identify shifts in consumer behaviour. Developed methodologies to improve trend detection efficiency, reducing production and delivery time by approximately 40%. Enhanced social insights by integrating additional data sources to create more compelling narratives. Co-hosted webinars on evolving social trends and consumer expectations of brands during social movements.
Senior Consultant, Social Insights at TBWA Groupe, Paris
December 31, 2021 - September 2, 2025Led a multi-category growth initiative, leveraging sales data to measure the financial impact of shopper pain points and identify opportunities to improve in-store experiences. Project managed the centralisation of European retail sales data in Power BI, improving cross-market visibility of commercial insights. Designed and facilitated workshops to train cross-functional teams on insights methodologies. Developed the digital insights function, transforming the account to be 80% insights-driven. Led a team of analysts to deliver actionable insights on UX improvements to drive higher conversion rates. Conducted market sizing studies to provide the Head of Ecommerce with insights for prioritising countries in new e-store rollout. Established a bi-monthly idea-generation workshop with European markets focused on generating solutions for increasing conversion rates and ROIs.
Strategic Partnerships Manager at eDreams ODIGEO
December 31, 2014 - September 2, 2025Managed strategic partnerships, focusing on digital marketing and data insights. Coordinated projects to optimise marketing strategies and performance.
Digital Marketing Executive at Namesco
December 31, 2012 - September 2, 2025Developed and executed digital marketing campaigns to improve brand awareness and online performance.
Data Analyst, Global Team Lead at WebMD, London
December 31, 2017 - September 2, 2025Managed the improvement of data quality and tagging systems, implementing agency-wide campaign tracking best practices. Established reporting capabilities and processes for key accounts. Collaborated with DevOps team to lead testing and analysis of new website and app launches. Provided market research materials to support pitches and proposing new ideas to existing key accounts.
Digital Marketing Analyst (Contract) at Bookmark, London
December 31, 2015 - September 2, 2025Led improvements of data quality, tagging systems, and overall data reporting. Established reporting systems and campaign tracking processes for key accounts.
Self-employed | Contractor
January 1, 2023 - PresentDesigned a data reporting framework to support commercial and marketing teams with ongoing insights into the performance of sales campaigns and new product launches (NPD). Conducted quarterly opportunity sizing analyses, connecting multiple data sources to deliver actionable insights for business growth across key product categories. Provided product category owners with data insights during a company-wide workshop to facilitate strategic discussions and decision-making.
Commercial Insights Consultant at L’Oreal via Social Wire
December 31, 2023 - September 2, 2025Served as project lead for a multi-category, multi-country research initiative, integrating trend data from social video, social media, and search analytics. Set up systems and processes for collecting trend metrics to generate more impactful learnings from qualitative research. Managed data collection process for more complex markets.
Contract Analytics Expert at Nike via Ancholeg
December 31, 2025 - September 2, 2025Provided analytics expertise across two UX design projects, delivering actionable insights to inform design decisions. Analyzed user behaviour to uncover friction points and areas for improvement, with direct data input. Quantified business impact of recommended UX changes, helping prioritize enhancements based on potential return.
UX Insights Consultant at Trajaan
December 31, 2025 - September 2, 2025Transformed search data into compelling narratives on market dynamics. Created editorial content spotlighting key industry trends and insights. Curated content to showcase tool capabilities through actionable, trend-focused content.
Market & Consumer Insights Lead at Jellysmack | Paris
December 31, 2023 - September 2, 2025Led a multi-category growth initiative leveraging sales data to measure the financial impact of shopper pain points and identify opportunities to improve in-store experiences. Project managed centralization of European retail sales data in PowerBI, improving cross-market visibility of commercial insights. Designed and facilitated workshops to train cross-functional teams on insights methodologies. Developed the digital insights function, transforming the account to be 80% insights-driven. Led a team of analysts to deliver actionable insights on UX improvements to drive higher conversion rates. Conducted market sizing studies to provide the Head of E-commerce with insights for prioritizing countries in the new e-store rollout. Established a bi-monthly idea-generation workshop with European markets focused on generating solutions for increasing conversion rates and ROIs.
Senior Consultant, Strategic Commercial Insights | Digital Marketing Insights at Jarmany | IPSOS | London
December 31, 2019 - September 2, 2025Led multi-category growth initiatives leveraging sales data to measure shopper pain points and identify in-store experience improvements. Project managed centralisation of European retail sales data in PowerBI, improving visibility of commercial insights. Designed and facilitated cross-functional workshops on insights methodologies. Developed digital insights function leading to 80% insights-driven accounts. Led analytics team delivering actionable insights on UX improvements for higher conversion. Conducted market sizing studies aiding Head of E-commerce in prioritizing countries. Established bi-monthly idea workshops focused on conversion rate and ROI solutions.
Senior Consultant, Social Insights at TBWA Groupe | Paris
December 31, 2021 - September 2, 2025Managed improvement of data quality, tagging systems, and implemented agency-wide campaign tracking best practices. Established reporting capabilities and processes for key accounts. Collaborated with DevOps to lead testing and analysis of new websites and app launches. Provided market research materials to support pitches and proposed new ideas to key accounts. Led Pan-European analysis using social listening tools to detect trends and identify shifts in consumer behaviour. Developed methodologies to improve trend detection efficiency, reducing production and delivery time by approximately 40%. Enhanced social insights by integrating additional data sources to create more compelling narratives. Co-hosted webinars on evolving social trends and consumer expectations of brands during social movements.
Strategic Partnerships Executive at eDreams ODIGEO
December 31, 2014 - September 2, 2025No detailed description available in the resume.
Digital Marketing Executive at Namesco
December 31, 2012 - September 2, 2025No detailed description available in the resume.
Data Analyst, Global Team Lead at WebMD | London
December 31, 2017 - September 2, 2025Managed improvement of data quality, tagging systems, and implemented agency-wide campaign tracking best practices. Established reporting capabilities and processes for key accounts. Collaborated with DevOps team to lead testing and analysis of new websites and app launches. Provided market research materials to support pitches and proposed new ideas to existing key accounts. Led pan-European analysis using social listening tools to detect trends and shifts in consumer behaviour. Developed methodologies to improve trend detection efficiency, reducing production and delivery time by approximately 40%. Enhanced social insights by integrating additional data sources to create more compelling narratives. Co-hosted webinars on evolving social trends and consumer expectations of brands during social movements.
Education
Marketing Management (BA Hons) at Ecole Supérieure de Commerce – Montpellier, France
January 1, 2009 - December 31, 2010Sciences de Gestion (BSc Hons) at De Montfort University, UK
January 1, 2007 - December 31, 2011Marketing Management (BA Hons) at Ecole Supérieure de Commerce – Montpellier, France
January 1, 2009 - January 1, 2010Sciences de Gestion (BSc Hons) at Ecole Supérieure de Commerce – Montpellier, France
January 1, 2007 - January 1, 2011 at De Montfort University, UK
January 1, 2007 - January 1, 2011BA Hons Marketing Management at Ecole Supérieure de Commerce – Montpellier, France
January 1, 2009 - January 1, 2010BSc Hons Sciences de Gestion at De Montfort University, UK
January 1, 2007 - January 1, 2011Marketing Management (BA Hons) at Ecole Supérieure de Commerce – Montpellier, France
January 1, 2009 - December 31, 2010Sciences de Gestion (BSc Hons) at De Montfort University, UK
January 1, 2007 - December 31, 2011Qualifications
Industry Experience
Consumer Goods, Professional Services, Retail, Media & Entertainment, Software & Internet
Hire a Data Analyst
We have the best data analyst experts on Twine. Hire a data analyst in Lyon today.