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I'm a hands-on social media manager and creator with 5+ years turning strategy into daily execution. I'm confident on camera and fluent in TikTok culture, hooks, and emotional storytelling, with a track record of posting consistently, learning fast, and using content as a growth channel. I partner with brands to craft authentic, creator-native content that drives awareness, engagement, and measurable results across platforms like Instagram and TikTok. I thrive in fast-paced environments, love experimentation, and continually optimize for retention and reach while maintaining a clear brand voice.…I'm a hands-on social media manager and creator with 5+ years turning strategy into daily execution. I'm confident on camera and fluent in TikTok culture, hooks, and emotional storytelling, with a track record of posting consistently, learning fast, and using content as a growth channel. I partner with brands to craft authentic, creator-native content that drives awareness, engagement, and measurable results across platforms like Instagram and TikTok. I thrive in fast-paced environments, love experimentation, and continually optimize for retention and reach while maintaining a clear brand voice.

Hannah Peña

Content Creator, Social Media Manager, Brand Strategist, +2

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I'm a hands-on social media manager and creator with 5+ years turning strategy into daily execution. I'm confident on camera and fluent in TikTok culture, hooks, and emotional storytelling, with a track record of posting consistently, learning fast, and using content as a growth channel. I partner with brands to craft authentic, creator-native content that drives awareness, engagement, and measurable results across platforms like Instagram and TikTok. I thrive in fast-paced environments, love experimentation, and continually optimize for retention and reach while maintaining a clear brand voice.…I'm a hands-on social media manager and creator with 5+ years turning strategy into daily execution. I'm confident on camera and fluent in TikTok culture, hooks, and emotional storytelling, with a track record of posting consistently, learning fast, and using content as a growth channel. I partner with brands to craft authentic, creator-native content that drives awareness, engagement, and measurable results across platforms like Instagram and TikTok. I thrive in fast-paced environments, love experimentation, and continually optimize for retention and reach while maintaining a clear brand voice.

Available to hire

I’m a hands-on social media manager and creator with 5+ years turning strategy into daily execution. I’m confident on camera and fluent in TikTok culture, hooks, and emotional storytelling, with a track record of posting consistently, learning fast, and using content as a growth channel.

I partner with brands to craft authentic, creator-native content that drives awareness, engagement, and measurable results across platforms like Instagram and TikTok. I thrive in fast-paced environments, love experimentation, and continually optimize for retention and reach while maintaining a clear brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Creator at Nesscessity

June 1, 2025 - Present

Produce short-form organic content across Instagram and TikTok from concept to edit, built for retention and clarity. Examples: Original Favorites: brand story content drove 16K+ views on a single reel. Verloop Knits: repurposed existing assets into short-form that drove 31K+ views and 23K views, respectively. Develop shot lists and lead client shoots across lifestyle and retail adjacent categories. Translate brand talking points into 'creator-native' hooks, demos, and educational storylines.

Content Creator & Micro-Influencer at Self-employed (Hannah Peña)

March 1, 2020 - Present

Grew a community to nearly 20K followers across TikTok and Instagram through consistent storytelling and platform-native formats. Collaborate with brands end-to-end: ideation, creative briefs, filming, editing, and performance tracking. Brands I’ve created content for include Logitech G, Natural Cycles, ThirdLove, Imperfect Foods, Ritual Zero Proof, Shay & Blue, and more. Build trust-driven content in books, gaming, and lifestyle, with strong engagement and repeatable audience formats.

Head Content Strategist & Account Manager at Quimby Digital

January 1, 2024 - May 1, 2025

Owned day-to-day account performance by setting strategy, guiding creative direction, and leading execution across engagement, copy, and design. Grew a key client from 0 to 10K+ in ~6 months; supported a high-attendance grand opening with social-led discovery. Helped build and operationalize the UGC wing: creator sourcing workflow, timelines, and standardized briefs for consistent output. Led integrated social + digital strategies; delivered quarterly performance reviews and optimization roadmaps; managed cross-functional workflows.

Account Manager at Hey Mr. Media

May 1, 2023 - December 1, 2023

Managed up to 14 accounts, partnering with creative + paid teams; translated performance reporting into actionable improvements. Translated monthly reporting into actionable recommendations to improve engagement and reach.

Account Manager at Quimby Digital

August 1, 2022 - May 1, 2023

Led social strategy for clients up to 60K+ followers, including influencer outreach and optimizations.

Marketing Assistant → Marketing & Wholesale Coordinator at St. Brown & Co.

July 1, 2021 - December 1, 2022

Increased Instagram-attributed sales by 500% in 30 days through refreshed strategy and execution. Grew Pinterest from 10 to 200+ followers in 2 weeks and increased engaged audience 37,000% in 60 days via Idea Pins + strategy.