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I'm a story teller at heart - a marketer with 6+ years of hands-on experience turning audience insights into campaigns that resonate. I listen for the human truths beneath the data, then craft bold, memorable ideas that spark engagement, grow communities, and actually move the needle. I care deeply about purpose-driven work that creates a positive impact on community, health and wellbeing. From concept to launch, I make sure every campaign is insight-led, measurable, and tied to business goals, and I'm excited to partner with teams who want marketing that not only performs, but makes a lasting difference.…I'm a story teller at heart - a marketer with 6+ years of hands-on experience turning audience insights into campaigns that resonate. I listen for the human truths beneath the data, then craft bold, memorable ideas that spark engagement, grow communities, and actually move the needle. I care deeply about purpose-driven work that creates a positive impact on community, health and wellbeing. From concept to launch, I make sure every campaign is insight-led, measurable, and tied to business goals, and I'm excited to partner with teams who want marketing that not only performs, but makes a lasting difference.

Hannah Tran

Brand Strategist, Social Media Freelancer, Social Media Manager, +7

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I'm a story teller at heart - a marketer with 6+ years of hands-on experience turning audience insights into campaigns that resonate. I listen for the human truths beneath the data, then craft bold, memorable ideas that spark engagement, grow communities, and actually move the needle. I care deeply about purpose-driven work that creates a positive impact on community, health and wellbeing. From concept to launch, I make sure every campaign is insight-led, measurable, and tied to business goals, and I'm excited to partner with teams who want marketing that not only performs, but makes a lasting difference.…I'm a story teller at heart - a marketer with 6+ years of hands-on experience turning audience insights into campaigns that resonate. I listen for the human truths beneath the data, then craft bold, memorable ideas that spark engagement, grow communities, and actually move the needle. I care deeply about purpose-driven work that creates a positive impact on community, health and wellbeing. From concept to launch, I make sure every campaign is insight-led, measurable, and tied to business goals, and I'm excited to partner with teams who want marketing that not only performs, but makes a lasting difference.

Available to hire

I’m a story teller at heart - a marketer with 6+ years of hands-on experience turning audience insights into campaigns that resonate. I listen for the human truths beneath the data, then craft bold, memorable ideas that spark engagement, grow communities, and actually move the needle.

I care deeply about purpose-driven work that creates a positive impact on community, health and wellbeing. From concept to launch, I make sure every campaign is insight-led, measurable, and tied to business goals, and I’m excited to partner with teams who want marketing that not only performs, but makes a lasting difference.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Vietnamese

Fluent

Work Experience

Brand Advisor at Bupa Australia

January 9, 2022 - September 26, 2024

Led the development of distinctive brand assets and refreshed brand identity. Acted as a brand guardian, managing guidelines and training internal and external stakeholders on best-in-practice brand expression. Led the development of multinational, integrated brand campaigns, including film, out-of-home, digital, social, and point-of-sale. Led campaigns for major events such as Paralympics.

Marketing & Communications Specialist at 4DMedical

January 9, 2022 - December 23, 2022

Supported the development of multinational, integrated brand campaigns across film, OOH, digital, social, and POS. Elevated brand identity and ensured consistency across touchpoints. Trained internal and external stakeholders on brand guidelines and best-in-practice brand expression.

Marketing Specialist at Pharmacy Alliance

September 16, 2019 - January 5, 2021

Managed monthly content calendars for various brands, ensuring strategic alignment and platform optimisation. Collaborated closely with creative teams and designers to produce high-quality content that aligns with brand voice. Analysed social performance metrics to track engagement, and used data-driven insights to refine strategy and improve results. Monitored industry trends, viral formats, and platform algorithm updates to identify new opportunities and stay ahead of digital trends. Created training materials and ran workshops for sales and operations teams on how to implement campaigns.

Brand Manager (APAC) at Bupa Australia

January 1, 2022 - September 20, 2024

Led and launched two masterbrand campaigns to increase purchase consideration; partnered with Paralympics Australia; managed brand ambassadors, content strategy, and events. Achieved a 3.1% increase in preference over competitors; spearheaded entry into TikTok to reach younger audiences (6.4% increase in brand awareness in target segment); drove brand activations at the Paris 2024 Games and delivered brand forums for 300+ attendees in-house and externally; acted as brand guardian ensuring consistent tone, visuals, and accessibility across marketing and communications.

Marketing & Communications Specialist at 4D Medical

January 1, 2021 - December 1, 2021

Managed relationships with key opinion leaders, agencies, and stakeholders to elevate the brand's reach via organic and earned media. Acted as the brand guardian, ensuring compelling storytelling, tone consistency, and visual alignment across all marketing and communications. Brand identity and voice. Digital storytelling. Campaign planning and development. Brand governance systems. Trend spotting and analysis. Event management. Google Analytics, Meta Ads, WordPress, Asana, Microsoft 365. Design and video editing tools, including Canva & CapCut.

Retail Marketing Specialist at Alliance Pharma

January 1, 2019 - December 31, 2020

Developed and executed retail marketing programs for 120+ independent pharmacies. Created online and offline assets to support product launches and seasonal campaigns. Built relationships with regional sales teams to drive adoption and performance.

Marketing & Communications Specialist at Alliance Pharma

January 1, 2021 - December 31, 2021

Built communications strategy from the ground up for a startup; planned and delivered monthly content calendars aligned to brand pillars, launches, and key events. Managed relationships with key opinion leaders and agencies; elevated brand reach via organic and earned media. Led storytelling campaigns across social and digital channels; acted as brand guardian ensuring visual alignment and consistency.

Brand ID Advisor (APAC) at Alliance Pharma

January 1, 2022 - December 31, 2023

Collaborated with global teams to localise marketing campaigns, assets, and collateral for ANZ market. Led APAC brand team in global brand forums. Designed and led an organisation-wide program on accessibility and inclusion best practices in marketing. Championed centralized brand approvals and governance to enable alignment, consistency, and uplift in design.

Brand Campaigns & Sponsorship Manager at Alliance Pharma

January 1, 2024 - Present

Launched a new brand platform, 'Health care' (Health caring); supported by two integrated master brand campaigns including TVC, social, web and OOH. Led social and content for the partnership with Paralympics Australia, including always-on content, journey to the Games, and conversion campaigns (from planning, briefing, and delivery). Supported an 'All Abilities' sports program to improve access to sport for young people with disabilities. Organized events for 200+ attendees, including the launch of the partnership and ambassador events to empower teams on inclusion.