Han Nah Tran

Brand Advisor at Bupa Australia

Led the development of distinctive brand assets and refreshed brand identity. Acted as a brand guardian, managing guidelines and training internal and external stakeholders on best-in-practice brand expression. Led the development of multinational, integrated brand campaigns, including film, out-of-home, digital, social, and point-of-sale. Led campaigns for major events such as Paralympics.

Marketing & Communications Specialist at 4DMedical

Supported the development of multinational, integrated brand campaigns across film, OOH, digital, social, and POS. Elevated brand identity and ensured consistency across touchpoints. Trained internal and external stakeholders on brand guidelines and best-in-practice brand expression.

Marketing Specialist at Pharmacy Alliance

Managed monthly content calendars for various brands, ensuring strategic alignment and platform optimisation. Collaborated closely with creative teams and designers to produce high-quality content that aligns with brand voice. Analysed social performance metrics to track engagement, and used data-driven insights to refine strategy and improve results. Monitored industry trends, viral formats, and platform algorithm updates to identify new opportunities and stay ahead of digital trends. Created training materials and ran workshops for sales and operations teams on how to implement campaigns.

Brand Manager (APAC) at Bupa Australia

Led and launched two masterbrand campaigns to increase purchase consideration; partnered with Paralympics Australia; managed brand ambassadors, content strategy, and events. Achieved a 3.1% increase in preference over competitors; spearheaded entry into TikTok to reach younger audiences (6.4% increase in brand awareness in target segment); drove brand activations at the Paris 2024 Games and delivered brand forums for 300+ attendees in-house and externally; acted as brand guardian ensuring consistent tone, visuals, and accessibility across marketing and communications.