Commercial Operations Manager at Artelium Wine Estate

Joined shortly after launch to build and lead the marketing and commercial function from the ground up. Owned social, email and website content, directed photography and creative assets, managed external suppliers and agencies, and developed integrated campaigns around product launches, events, Wine Club, hospitality and seasonal activity. Scaled direct-to-consumer revenue from zero to ~£900k annually with consistent year-on-year growth. Built and scaled the Wine Club to 300+ members (~£150k annual revenue) with 92% retention. Built and positioned DTC and events as primary channels, delivering around 55% of wine-led revenue, and worked with a cross-functional team (~30) with full budget responsibility and P&L ownership. Owned content strategy and day-to-day website management including product listings, photography updates and DTC fulfilment, and tracked performance data to inform ongoing strategy.

Retail, Events and DTC Performance Manager at Ridgemount Wine Estate

Led retail, events and direct-to-consumer performance within a premium wine brand. Drove growth in revenue, visitor numbers and customer engagement. Increased direct-to-consumer sales by 100%+ and improved sales mix towards higher-margin channels. Grew visitor numbers and tourism revenue by 350% through development of premium events and experiences. Built and scaled the Wine Club to create recurring revenue and improve retention. Improved retail/events/on-site experience to increase conversion and spend per visitor. Delivered large-scale events and flagship activations (including annual festival), managed retail and events P&L (budgeting, pricing and performance tracking).

Sales & Events Manager (Mid Sussex Health Care) at Mid Sussex Health Care

Managed patient administration and appointments systems in a high-volume NHS environment, ensuring accuracy and efficiency across daily operations. Handled sensitive data in line with strict confidentiality and data protection standards while supporting a smooth and reliable patient experience.

Deputy General Manager (Events Manager) at The Lost Group

Drove event sales and delivery in a high-volume hospitality environment, overseeing end-to-end operations from client management through execution. Managed front- and back-of-house teams to maintain service standards and operational efficiency, alongside responsibility for compliance, training and overall site operations.