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Results-backed professional experienced in bridging creative social media strategies with data-driven and market analysis. Highly skilled in executing high-impact marketing campaigns, managing community growth across major digital platforms, and coordinating cross functional teams to hit ambitious targets. A proactive problem-solver and critical thinker with a diverse background in agency ecosystems, corporate promotions, and large-scale organizational leadership…Results-backed professional experienced in bridging creative social media strategies with data-driven and market analysis. Highly skilled in executing high-impact marketing campaigns, managing community growth across major digital platforms, and coordinating cross functional teams to hit ambitious targets. A proactive problem-solver and critical thinker with a diverse background in agency ecosystems, corporate promotions, and large-scale organizational leadership

Abdullah Abimanyu Harahap

Marketing Analyst, Digital Marketer, Social Media Manager, +2

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Results-backed professional experienced in bridging creative social media strategies with data-driven and market analysis. Highly skilled in executing high-impact marketing campaigns, managing community growth across major digital platforms, and coordinating cross functional teams to hit ambitious targets. A proactive problem-solver and critical thinker with a diverse background in agency ecosystems, corporate promotions, and large-scale organizational leadership…Results-backed professional experienced in bridging creative social media strategies with data-driven and market analysis. Highly skilled in executing high-impact marketing campaigns, managing community growth across major digital platforms, and coordinating cross functional teams to hit ambitious targets. A proactive problem-solver and critical thinker with a diverse background in agency ecosystems, corporate promotions, and large-scale organizational leadership

Available to hire

Results-backed professional experienced in bridging creative social media strategies with data-driven and market analysis. Highly skilled in
executing high-impact marketing campaigns, managing community growth across major digital platforms, and coordinating cross functional teams to hit ambitious targets. A proactive problem-solver and critical thinker with a diverse background in agency ecosystems, corporate promotions, and large-scale organizational leadership

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Advanced

Indonesian

Fluent

Work Experience

Commercial Sales Promotion at PT Global Tiket Network (Tiket.com)

March 1, 2025 - June 30, 2025

Assisted end-to-end promo planning across all verticals by analyzing market data and coordinating cross-functional teams to ensure on-time campaign execution. Increased travel product sales by 25% (March–May 2025) through data-driven promo strategies across flights, hotels, ground transportation, and attractions. Conducted continuous market research and competitor analysis, translating insights into actionable reports that improved campaign efficiency and informed higher-level decision-making.

Sales Marketing Promotion Intern at PT Kalbe Consumer Health

October 1, 2024 - December 31, 2024

Ensured product availability across 65 General Trade outlets and 20 Modern Trade stores while maintaining product visibility and Point of Sale Materials (POSM). Coordinated Brand Representative and Sales Promotion Girls (SPG) teams to achieve 110% of monthly targets through proactive promotional strategies. Organized four major events in Surabaya with 600+ attendees total, generating IDR 46 million profit through creative live promotions that boosted brand awareness and customer engagement. Acted as Head of Social Media for the promotional events, generating 23,000 insights in one week via engaging, targeted content while ensuring consistent branding and messaging.

Enumerator at PT Kompas Media Nusantara

May 1, 2024 - July 31, 2024

Built trust and maintained professionalism during fieldwork while promoting Kompas Media products, strengthening skills in customer engagement and driving product interest. Achieved 98% of the data collection target within 3 weeks, becoming the fastest staff member to reach the goal while processing data accurately for actionable insights. Conducted surveys across 4 sub-districts and 30 RW in Surabaya, enhancing interpersonal and communication skills with diverse respondents.

Leader Campaign Office at DoSomething.org Indonesia

March 23, 2023 - January 31, 2024

Managed three major national campaigns—UMKM Naik Kelas, Digital Literacy Education, and NgabuburIT Bareng DSI—engaging 275+ participants and securing strategic partnerships with J&T Express and local communities to strengthen outreach. Developed and executed a data-driven social media strategy by optimizing content based on platform algorithms, resulting in an 85% increase in engagement, 32% growth in organic reach, and 15% monthly follower growth across Instagram and X/Twitter.