I am Hariharan Manogaran, an experienced Ad Operation Analyst with a strong background in managing, optimizing, and executing digital advertising campaigns. I specialize in Walmart Advertising platforms, including Search Brand and Display campaigns, and I have a proven track record in onboarding advertisers, troubleshooting campaigns, and training new team members. I'm passionate about leveraging data and insights to improve campaign performance and advertiser satisfaction. With experience spanning various facets of ad operations, including keyword research, video campaign optimization, and working closely with policy teams, I thrive in dynamic, detail-oriented environments. I'm always eager to embrace new challenges and contribute to the success of digital marketing initiatives.

Hariharan Manogaran

I am Hariharan Manogaran, an experienced Ad Operation Analyst with a strong background in managing, optimizing, and executing digital advertising campaigns. I specialize in Walmart Advertising platforms, including Search Brand and Display campaigns, and I have a proven track record in onboarding advertisers, troubleshooting campaigns, and training new team members. I'm passionate about leveraging data and insights to improve campaign performance and advertiser satisfaction. With experience spanning various facets of ad operations, including keyword research, video campaign optimization, and working closely with policy teams, I thrive in dynamic, detail-oriented environments. I'm always eager to embrace new challenges and contribute to the success of digital marketing initiatives.

Available to hire

I am Hariharan Manogaran, an experienced Ad Operation Analyst with a strong background in managing, optimizing, and executing digital advertising campaigns. I specialize in Walmart Advertising platforms, including Search Brand and Display campaigns, and I have a proven track record in onboarding advertisers, troubleshooting campaigns, and training new team members. I’m passionate about leveraging data and insights to improve campaign performance and advertiser satisfaction.

With experience spanning various facets of ad operations, including keyword research, video campaign optimization, and working closely with policy teams, I thrive in dynamic, detail-oriented environments. I’m always eager to embrace new challenges and contribute to the success of digital marketing initiatives.

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Experience Level

Intermediate
Intermediate

Language

English
Fluent
Tamil
Fluent

Work Experience

Ad operation Analyst II at Walmart Global tech
May 1, 2022 - Present
Creating, monitoring, managing, and optimizing campaigns regularly. Conducting keyword research, expansion, and optimization. Updating advertisers on optimization strategies for Walmart search brand and display campaigns. Planning and implementing campaigns, onboarding advertiser accounts, performing QA to avoid errors, and troubleshooting campaigns. Providing process enhancement insights, queue management, and handling various advertiser campaigns. Training new resources to ensure smooth onboarding. Monitoring and optimizing video campaigns. Collaborating with the Ad policy team, handling JIRA tickets to solve advertiser queries, blocking irrelevant ads, and working with holiday keywords for the USA market.
Ad operation Analyst I at Annalect
April 30, 2022 - July 30, 2025
Experience with display and video campaign management including campaign execution, trafficking ads, creative scheduling, and creative editing. Managed end-to-end campaigns including tag generation.
Campaign Executive at Paragon Digital services
July 31, 2021 - July 30, 2025
Worked on display and video campaigns involving campaign execution, trafficking ads, creative scheduling, and creative editing.

Education

Bachelor's Degree at Christ College of Engineering and Technology, Pondicherry University
September 1, 2014 - June 30, 2018
Master's Degree at Pondicherry University
September 1, 2020 - June 30, 2022

Qualifications

Walmart Connect Sponsored Video certification
October 1, 2022 - October 31, 2022
Walmart Connect Retails Media certification
October 1, 2022 - October 31, 2022
Walmart Connect Sponsored Product certification
October 1, 2022 - October 31, 2022
Learning Path for Walmart DSP
October 1, 2022 - October 31, 2022
Google Ad certification
January 1, 2019 - December 31, 2019
Google Analytics certification
January 1, 2019 - December 31, 2019
Fundamentals of Digital Marketing
January 1, 2019 - December 31, 2019

Industry Experience

Retail, Software & Internet, Media & Entertainment

Experience Level

Intermediate
Intermediate

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