I'm Harini Ramachandran, a digital marketing and branding leader with 15+ years of global experience guiding employer branding, content strategy, CRM, analytics, and multi-channel campaigns for global brands including EY, Sandvik, Essity, AFRY, Dell, Infosys, McCormick, and WPP. I thrive on turning data into actionable strategy and leading cross-functional teams to deliver measurable business results across diverse markets. Based in Stockholm, Sweden, I focus on AI-enabled marketing, CRM, and employer branding to help organizations attract and engage top talent. I enjoy building scalable, data-driven programs, collaborating with senior leaders, and mentoring teams to elevate brand storytelling across digital channels.…

Harini Ramachandran

I'm Harini Ramachandran, a digital marketing and branding leader with 15+ years of global experience guiding employer branding, content strategy, CRM, analytics, and multi-channel campaigns for global brands including EY, Sandvik, Essity, AFRY, Dell, Infosys, McCormick, and WPP. I thrive on turning data into actionable strategy and leading cross-functional teams to deliver measurable business results across diverse markets. Based in Stockholm, Sweden, I focus on AI-enabled marketing, CRM, and employer branding to help organizations attract and engage top talent. I enjoy building scalable, data-driven programs, collaborating with senior leaders, and mentoring teams to elevate brand storytelling across digital channels.…

Available to hire

I’m Harini Ramachandran, a digital marketing and branding leader with 15+ years of global experience guiding employer branding, content strategy, CRM, analytics, and multi-channel campaigns for global brands including EY, Sandvik, Essity, AFRY, Dell, Infosys, McCormick, and WPP. I thrive on turning data into actionable strategy and leading cross-functional teams to deliver measurable business results across diverse markets.

Based in Stockholm, Sweden, I focus on AI-enabled marketing, CRM, and employer branding to help organizations attract and engage top talent. I enjoy building scalable, data-driven programs, collaborating with senior leaders, and mentoring teams to elevate brand storytelling across digital channels.

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Skills

Experience Level

Language

English
Fluent
Tamil
Fluent
Swedish
Beginner

Work Experience

Global Head, Social Media, Digital & Employer Advocacy at EY
December 1, 2019 - July 1, 2022
Built and led EY’s global digital advocacy program, defined the global digital road map, and integrated social channels with brand and business goals. Led a cross-functional team to drive employer branding, social media governance, and crisis/reputation management across regions.
Business Lead - Social Insights Center at McCormick & Company
October 1, 2017 - December 1, 2019
Led the Social Insights Center, developed predictive analytics models, dashboards, and integrated social insights into product development and sales strategies to accelerate growth.
Manager - Social Insights & Strategy at WPP Group (Mindshare)
January 1, 2016 - October 1, 2017
Led social insights and strategy for North India, developing integrated content strategies using social analytics, influencer mapping, and consumer journey insights.
Team Lead - Digital Services at Infosys
September 1, 2014 - January 1, 2016
Led a team delivering digital services, enhancing productivity, quality, and knowledge management for clients in health care and retail sectors.
Social Media Listening Analyst & Insights Consultant at Dell
July 1, 2012 - September 1, 2014
Drove social listening and insights for US and UK clients in health care, retail, and non-profits; produced actionable intelligence reports to guide strategy, reputation management, and customer engagement.
Intern at Discovery Communications
January 1, 2006 - December 31, 2007
Online promotions
Intern at Radio Mirchi
January 1, 2007 - December 31, 2008
Content and voice overs
Intern at Sify
January 1, 2008 - December 31, 2009
E-learning development
Global Head, Social Media, Digital and Employee Advocacy at EY
December 1, 2019 - July 1, 2022
Built and led a 15-member digital team across APAC, EMEA, and the Americas; defined EY's global digital road map; integrated AI tools; led social channels and employer branding; implemented dashboards and KPI frameworks.
Lead - Social Insights Center at McCormick & Company
October 1, 2017 - December 1, 2019
Positioned the Social Insights Center as a strategic analytics hub for brand growth; developed predictive analytics, dashboards, and crisis monitoring; integrated social insights into product development, sales strategies, and reputation management.
Team Lead, Digital Marketing at Infosys
September 1, 2014 - January 1, 2016
Led 30+ professionals delivering global digital marketing and CRM initiatives; established social media listening practices and governance; improved content productivity and knowledge management.
Executive - Brand Communications at DDB Mudra
February 1, 2009 - June 1, 2010
Supported integrated campaigns and creative planning for new pitches across pharma, FMCG, real estate, and cosmetics brands.
Manager - Social Media Insights & Strategy at WPP Group (Mindshare)
January 1, 2016 - October 1, 2017
Led social media insights for North India; developed integrated content strategies using social analytics, influencer mapping, and consumer journey insights.
Digital Marketing & Social Media at AFRY
January 1, 2023 - January 1, 2025
Led AI-enabled digital marketing and CRM initiatives; designed multi-channel campaigns, CRM, and marketing automation; launched executive advocacy dashboards.
Employer Branding at Sandvik
January 1, 2023 - December 31, 2025
Localized Employee Value Proposition for manufacturing solutions; partnered with senior leaders through workshops and strategy sessions to embed EVP in talent and culture.
Digital Marketing at Essity
January 1, 2023 - December 31, 2023
Led CRM for Hygiene and Health division; aligned marketing and sales systems; integrated email marketing, webinars, automation, and lead generation into CRM.
Intern - Discovery Communications (Online Promotions) at Discovery Communications
January 1, 2006 - December 31, 2007
Assisted online promotions and digital marketing activities; gained exposure to online media planning and content production.
Intern - Radio Mirchi (Content & Voice Overs) at Radio Mirchi
January 1, 2007 - December 31, 2008
Contributed to content development and voice-over recordings for radio programming.
Intern - Sify (E-learning Development) at Sify
January 1, 2008 - December 31, 2009
Assisted in e-learning content development and online training materials.

Education

Master of International Business at University of Nottingham
January 1, 2010 - December 31, 2012
Bachelors in Electronic Media at University of Madras
January 1, 2005 - December 31, 2008
Master's in International Business at University of Nottingham
January 1, 2010 - January 1, 2012
Bachelor's in Electronic Media at University of Madras
January 1, 2005 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet

Skills

Experience Level