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I'm Harleen Kaur Dhaliwal, a strategic and results-driven marketing professional with hands-on experience in social media, digital campaigns, content strategy, and brand storytelling across startups, nonprofits, and enterprise environments. I’m adept at using analytics to drive engagement, expand reach, and strengthen brand presence, and I thrive in fast-paced, collaborative settings where I build online communities and deliver measurable outcomes across multiple platforms.…I'm Harleen Kaur Dhaliwal, a strategic and results-driven marketing professional with hands-on experience in social media, digital campaigns, content strategy, and brand storytelling across startups, nonprofits, and enterprise environments. I’m adept at using analytics to drive engagement, expand reach, and strengthen brand presence, and I thrive in fast-paced, collaborative settings where I build online communities and deliver measurable outcomes across multiple platforms.

Harleen Kaur Dhaliwal

Social Media Manager, Content Creator, Digital Marketer, +3

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I'm Harleen Kaur Dhaliwal, a strategic and results-driven marketing professional with hands-on experience in social media, digital campaigns, content strategy, and brand storytelling across startups, nonprofits, and enterprise environments. I’m adept at using analytics to drive engagement, expand reach, and strengthen brand presence, and I thrive in fast-paced, collaborative settings where I build online communities and deliver measurable outcomes across multiple platforms.…I'm Harleen Kaur Dhaliwal, a strategic and results-driven marketing professional with hands-on experience in social media, digital campaigns, content strategy, and brand storytelling across startups, nonprofits, and enterprise environments. I’m adept at using analytics to drive engagement, expand reach, and strengthen brand presence, and I thrive in fast-paced, collaborative settings where I build online communities and deliver measurable outcomes across multiple platforms.

Available to hire

I’m Harleen Kaur Dhaliwal, a strategic and results-driven marketing professional with hands-on experience in social media, digital campaigns, content strategy, and brand storytelling across startups, nonprofits, and enterprise environments.

I’m adept at using analytics to drive engagement, expand reach, and strengthen brand presence, and I thrive in fast-paced, collaborative settings where I build online communities and deliver measurable outcomes across multiple platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Marketing Intern at ZLR Media

August 1, 2025 - Present

Manage TikTok and Instagram for Nightout Brampton and What’s The Plan Brampton, engaging local audiences with trend-driven short-form content, event coverage, and interactive campaigns. Build and maintain monthly content calendars, weekly compliance reports, aligning posts with local events, trending topics, and audience interests to increase relevance and engagement. Track and analyse engagement metrics (reach, impressions, CTR, follower growth) and adjust strategies to maximize performance. Collaborate with cross-functional teams to repurpose content across multiple ZLR Media platforms, including WaveRoom and Northly, collectively reaching large Canadian audiences.

Merchandise Designer & Store Owner at Frankly Wearing

November 1, 2024 - Present

Founded and scaled a personal merchandise brand, overseeing creative direction, apparel design, branding identity, e-commerce setup, and digital storefront optimization. Implemented marketing strategies across Instagram, TikTok, and seasonal promotions, driving organic traffic and building an engaged customer community. Leveraged design tools like Photoshop, Canva, and Illustrator to create professional-grade visuals and assets, enhancing brand appeal. Managed all operational aspects, including sales, customer service, and fulfilment.

Freelance Social Media Assistant at Foodie Duo

May 1, 2023 - Present

Supported content strategy for a high-visibility food brand by researching trending topics, optimizing video concepts, and contributing to production workflows. Helped achieve consistent viral video performance (100k–2M views) by aligning storytelling with audience personas and platform algorithms. Increased Instagram followers by 15% and improved engagement rates by 10% through refined posting schedules, content formats, and analytics-driven recommendations. Strengthened brand presence across YouTube and Instagram by testing new content formats (Reels, Shorts) and adapting strategies to evolving platform trends.

Social Media Marketing Co-op at Peel Regional Police

September 1, 2024 - December 1, 2024

Designed and executed 'Ask an Officer', 'Happy Friday' series across Facebook, Instagram, and LinkedIn, reaching 2 million views and supporting stronger community relations. Used Google Analytics insights to measure recruitment campaign success, identifying opportunities for optimization that improved performance by 30%. Coordinated with internal departments to ensure content accuracy and alignment with public education priorities, particularly youth and family safety initiatives. Managed daily posting schedules, content approvals, and community interactions, maintaining a consistent and professional brand voice.

Circle Time Activity Program Volunteer at Ronald McDonald House Charities (RMHC)

July 1, 2024 - July 1, 2025

Facilitated interactive activities including crafts, storytelling, and group games designed to promote creativity, emotional resilience, and family bonding in a supportive community environment. Partnered with program coordinators to plan and adapt activities for children of diverse ages and abilities, ensuring accessibility and inclusivity.

Marketing & Operations Assistant at Affluent Grisel India Pvt. Ltd.

June 1, 2021 - July 1, 2022

Executed multi-channel digital campaigns (Google Ads, Facebook Ads, email marketing) that drove a 35% increase in revenue and 66% more website traffic. Conducted competitor benchmarking and applied SEO/SEM strategies using SEMrush and Google Trends, expanding organic reach by 40% and increasing client base by 25%. Supervised and mentored a team of 10 interns, ensuring timely execution of projects, accurate reporting, and delivery of measurable client results. Supported client retention by managing reporting cycles and campaign performance analysis, resulting in 50+ repeat clients.

Project Presentations Developer at Foundation of Hope (F.O.W.)

April 1, 2024 - May 1, 2024

Designed and delivered educational presentations with accessibility-first methods, incorporating user feedback to improve clarity and impact.

Education

Post-Graduate Certificate, Digital and Content Marketing at York University

January 1, 2025 - September 1, 2025

Ontario Graduate Certificate, Marketing Management at Humber College Institute of Technology & Advanced Learning

January 1, 2024 - December 1, 2024

Bachelor of Commerce Honours at Amity University, Gwalior, India

August 1, 2019 - July 1, 2022

Post-Graduate Certificate, Digital and Content Marketing at York University

January 1, 2025 - September 1, 2025

Ontario Graduate Certificate, Marketing Management at Humber College Institute of Technology & Advanced Learning

January 1, 2024 - December 1, 2024

Bachelor of Commerce Honours at Amity University, Gwalior, India

August 1, 2019 - July 1, 2022