Family Farmers is an India-based dairy brand focused on fresh, traceable products delivered from local farms to homes. The brief called for a modern, trustworthy identity that could communicate purity, farm-to-home freshness, and community roots, while remaining highly legible across packaging, print, and digital touchpoints.
Objective:
Create a versatile logo system that conveys freshness, natural sourcing, and everyday accessibility for a mass-market dairy audience.
Ensure strong readability at small sizes for labels, lids, and secondary packaging, with quick recognition in retail environments.
Concept:
A circular, nurturing form symbolizes the farm-to-home loop and trust, while the sprig/grain motif evokes agriculture and natural ingredients.
The tagline lockup reinforces the delivery promise and positions the brand as a daily essential.
Typography and Color:
Clean, geometric sans-serif for clarity and warmth.
Primary green palette to cue freshness, health, and sustainability, with tints for hierarchy and contrast.
Deliverables:
Primary logo, stacked and horizontal variants.
Tagline lockup and icon-only mark for small-format use.
Color specifications, clear-space and minimum-size rules, and print/digital usage guidelines.
Applications:
Packaging mockups, stationery, and social media avatars.
Print collateral for farmers-market booths and retail shelf presence.
Impact:
The identity elevates brand trust, improves shelf visibility, and scales seamlessly from labels to signage, supporting rapid SKU expansion and regional distribution.…Family Farmers is an India-based dairy brand focused on fresh, traceable products delivered from local farms to homes. The brief called for a modern, trustworthy identity that could communicate purity, farm-to-home freshness, and community roots, while remaining highly legible across packaging, print, and digital touchpoints.
Objective:
Create a versatile logo system that conveys freshness, natural sourcing, and everyday accessibility for a mass-market dairy audience.
Ensure strong readability at small sizes for labels, lids, and secondary packaging, with quick recognition in retail environments.
Concept:
A circular, nurturing form symbolizes the farm-to-home loop and trust, while the sprig/grain motif evokes agriculture and natural ingredients.
The tagline lockup reinforces the delivery promise and positions the brand as a daily essential.
Typography and Color:
Clean, geometric sans-serif for clarity and warmth.
Primary green palette to cue freshness, health, and sustainability, with tints for hierarchy and contrast.
Deliverables:
Primary logo, stacked and horizontal variants.
Tagline lockup and icon-only mark for small-format use.
Color specifications, clear-space and minimum-size rules, and print/digital usage guidelines.
Applications:
Packaging mockups, stationery, and social media avatars.
Print collateral for farmers-market booths and retail shelf presence.
Impact:
The identity elevates brand trust, improves shelf visibility, and scales seamlessly from labels to signage, supporting rapid SKU expansion and regional distribution.WW…