Manager & Short-Form Content Strategist at Re Live

Built and managed short-form content campaigns for entertainment clients including The Assembly on ITV, Midas Man, and Horrid Henry. Launched and scaled client social profiles across Facebook, Instagram, TikTok, and YouTube from zero to millions of organic views, reaching nearly 30 million combined. Managed the full content workflow: clip selection, hook and caption writing, editing direction, publishing strategy, performance analysis, and creative iteration. Developed a repeatable clip selection framework using hook strength, emotional payoff, audience familiarity, pacing, retention, and shareability. Adapted context, pacing, and creative execution for platform algorithms and audience behaviour.

UK Content Creator at Doctor Squatch

Produced direct response video creatives for Meta and TikTok as the only UK content creator, working with US creative and performance teams. Created videos that contributed to $144,847 in paid media spend and generated nearly 800 attributed orders. Developed and tested conversion-focused hooks, scripts, product angles, and offers tailored to UK audiences. Used paid social performance data to refine creative strategy, audience relevance, product positioning, and conversion-focused storytelling.

TikTok Shop Marketing at Rizzsoles

Supported TikTok Shop growth by managing product listings, producing short-form videos, and developing data-led, trend-driven content concepts. Created platform-native content that contributed to product sales and helped establish TikTok Shop as a customer acquisition channel. Managed day-to-day content and ecommerce execution independently, using performance insights to improve future creative output.

Marketing Manager at Trelawny Motors

Generated most of the dealership’s social media leads through organic content on TikTok, Instagram, and Facebook. Grew TikTok presence to hundreds of thousands of views using platform-native automotive content. Converted online interest into enquiries, showroom appointments, and vehicle sales including £50,000 Isuzus. Managed content planning, filming, publishing, community engagement, and customer-facing social media activity. Supported the customer journey from enquiry to vehicle handover, creating follow-up content to build trust in the dealership.

Bar Supervisor at Parkdean Resorts

Customer service, complaint resolution, upselling, team support, and high-pressure operations.

Online Shopper at Sainsbury’s

Completed online orders, stock replenishment, and customer service during Christmas trading.

Kitchen Assistant at Windjammer

Supported high volume kitchen operations during peak holiday periods.