Paid Media Analyst - Social, Search & Programmatic with 6 yrs of agency experience handling $2M+ budgets

Harshavarthini Nandhakumar

Paid Media Analyst - Social, Search & Programmatic with 6 yrs of agency experience handling $2M+ budgets

Available to hire

Paid Media Analyst - Social, Search & Programmatic with 6 yrs of agency experience handling $2M+ budgets

Work Experience

Analyst – Paid Media (Social, Search & Programmatic) at Aegis Network India Pvt Ltd
October 1, 2020 - October 1, 2020
Managed reporting and data analysis in LinkedIn Marketing Solutions. Prepared weekly, monthly, quarterly, and annual campaign reports. Enhanced reporting accuracy and efficiency by developing new templates. Managed invoicing/reconciliation and programmatic bid optimization.
Senior Associate – Social & Search Analytics at Annalect India Pvt Ltd
October 1, 2023 - October 1, 2023
Managed full-funnel campaigns across social and search platforms. Brand handles included Philip's, Expo City Dubai. Executed optimization, tracked daily KPIs, and delivered insights to strengthen ROI. Trained and mentored junior associates and collaborated with cross-functional teams.
Lead End-to-end Campaign Manager at Annalect India Pvt Ltd
July 1, 2025 - July 1, 2025
Led end-to-end campaign management across social, search, and programmatic platforms. Managed campaigns for OSN Plus, OSN TV, Dubai Tourism, and Pizza Hut. Monitored daily KPIs and optimized bidding strategies to improve campaign efficiency and ROI.

Education

Bachelor of Engineering (B.E.) in Electronics & Communication Engineering at Anna University
January 1, 2015 - January 1, 2019

Qualifications

Meta Blueprint Certification
January 11, 2030 - November 7, 2025
Google Ads Certification
January 11, 2030 - November 7, 2025
Snapchat Ads Certification
January 11, 2030 - November 7, 2025
TikTok Ads Certification
January 11, 2030 - November 7, 2025
Google Analytics / GA4 Certification
January 11, 2030 - November 7, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education