Haseeb Shoaib

Supported community events and activations by coordinating with internal teams, event organizers, and community members. Assisted with event materials and documentation while helping with visual content-related tasks, ensuring accuracy and a professional presentation. Represented the organization in a customer-focused manner by building positive relationships with diverse community members.

Managed multiple client accounts by coordinating day-to-day marketing activities, content deliverables, timelines, and client communications. Supported lead-generation goals by developing targeted content and campaign concepts to attract relevant audiences. Built and executed content strategies across Instagram, Facebook, and TikTok to increase brand awareness and engagement, including ongoing performance monitoring and optimization. Improved overall client engagement by 15% through trend-focused planning, analysis, and adjustments to targeting, messaging, and creative direction. Used AI tools (including ChatGPT) for marketing research, content ideation, audience analysis, and workflow efficiency while staying aligned with creative and project requirements.

Supported end-to-end social media execution for multiple client accounts across Instagram, TikTok, and Facebook. Coordinated content calendars, captions, and creative assets, increasing overall engagement by 15%. Tracked performance metrics weekly (reach, engagement, CTR), contributing to a 12% improvement in click-through rate. Assisted with A/B testing on captions, posting times, and creatives to improve retention and efficiency. Collaborated with team members to brainstorm creative ideas while meeting the client’s needs. Executed the implementation plan which led to the retention of audience into long-term customers to the business.