Hi, I'm Muhammad Hashir, a Performance Marketing Specialist with 3+ years of hands-on experience managing $300K+ in paid media spend across Meta Ads and Google Ads for clients in the UK, UAE, US, and Pakistan. I excel at full-funnel paid acquisition, CPA/CPL reduction through structured creative testing, conversion rate optimization, and server-side tracking. I founded Sparkliq360 in Pakistan to help brands grow with data-driven marketing. I lead a team of 5–7 specialists, have served 50+ clients across 8 industries, and helped Gouldan achieve 7–8x ROAS. I'm open to remote/relocation opportunities and excited to drive measurable growth for ambitious brands.

Muhammad Hashir

Hi, I'm Muhammad Hashir, a Performance Marketing Specialist with 3+ years of hands-on experience managing $300K+ in paid media spend across Meta Ads and Google Ads for clients in the UK, UAE, US, and Pakistan. I excel at full-funnel paid acquisition, CPA/CPL reduction through structured creative testing, conversion rate optimization, and server-side tracking. I founded Sparkliq360 in Pakistan to help brands grow with data-driven marketing. I lead a team of 5–7 specialists, have served 50+ clients across 8 industries, and helped Gouldan achieve 7–8x ROAS. I'm open to remote/relocation opportunities and excited to drive measurable growth for ambitious brands.

Available to hire

Hi, I’m Muhammad Hashir, a Performance Marketing Specialist with 3+ years of hands-on experience managing $300K+ in paid media spend across Meta Ads and Google Ads for clients in the UK, UAE, US, and Pakistan. I excel at full-funnel paid acquisition, CPA/CPL reduction through structured creative testing, conversion rate optimization, and server-side tracking.

I founded Sparkliq360 in Pakistan to help brands grow with data-driven marketing. I lead a team of 5–7 specialists, have served 50+ clients across 8 industries, and helped Gouldan achieve 7–8x ROAS. I’m open to remote/relocation opportunities and excited to drive measurable growth for ambitious brands.

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Experience Level

Expert
Expert
Expert

Work Experience

Founder & Performance Marketing Manager (Agency Founder) at Sparkliq360
January 1, 2025 - Present
Founded and scaled a performance marketing agency from zero, delivering full-funnel paid acquisition strategies across Meta & Google Ads for 50+ clients across ecommerce, real estate, travel, SaaS, healthcare, education, and local services; built and led a team of 5–7 specialists; helped Gouldan achieve 7–8x ROAS and generated Rs.1M+ revenue from Rs.168K Meta Ads spend; provided weekly ROAS/CAC dashboards and KPI-driven growth.
Founder & E-commerce Growth Manager (Brand Founder) at Gouldan
October 1, 2025 - April 1, 2026
Self-funded DTC ecommerce brand in home & garden decor; owned end-to-end strategy, paid acquisition, operations, and growth; generated Rs.1M+ in revenue from Rs.168K Meta Ads spend; 200 purchases at Rs.840 CPP; achieved 7–8x ROAS; led landing page and checkout optimization and growth initiatives.
Digital Marketing Executive at BezoNet
May 1, 2024 - October 1, 2024
Managed paid media for US & UK clients across taxi services, dropshipping, and SaaS; delivered 6,450 call conversions at £1.05 per conversion for Hopon Cars (UK); managed £12.3K Google Ads spend in the UK; implemented GA4 event tracking and attribution across client accounts; optimized campaigns across 5+ client accounts.
Digital Marketing Executive at Burj Soft
August 1, 2023 - February 1, 2024
Software house — paid media management for US & UK clients across SaaS and services; contributed to creative testing, landing page optimization, and client reporting; helped scale campaigns and improve funnel performance.
Paid Media & Business Development Executive at M&G Marketing
May 1, 2022 - September 1, 2022
Islamabad-based real estate marketing; grew property lead volume by 30% using Facebook Lead Ads; contributed to business development and client relationship building; helped optimize lead nurture processes.
Digital Marketing Executive at IES Marketing
October 1, 2023 - April 1, 2024
Multan-based marketing for real estate; delivered targeted paid media campaigns and lead generation; supported UK/US client accounts; implemented tracking and reporting improvements to enhance lead quality.

Education

BSc Computer Engineering at Bahuddin Zakariya University, Multan
January 1, 2017 - January 1, 2021
Graduate-level coursework in AI & Autonomous Systems (Non-Degree) at National University of Sciences & Technology (NUST)
January 1, 2021 - January 1, 2023

Qualifications

Google Ads & Digital Marketing Fundamentals
January 11, 2030 - June 1, 2026
Digital Marketing & E-Commerce Professional Certificate
January 11, 2030 - June 1, 2026
Digital Marketing Certification
January 11, 2030 - June 1, 2026
Digital Marketing & E-Commerce Management
January 11, 2030 - June 1, 2026

Industry Experience

Software & Internet, Real Estate & Construction, Travel & Hospitality, Retail, Professional Services