Asked to design and animate the partnership between Flowcode and the NBA using the provided graphics and statistics as part of a design test.
When I received the project files from the company I knew immediately I wanted to go for a hand drawn - scrapbook style to help incorporate the various video + photos I had.
From there, I looked at various other sports media and advertising to get inspiration for this project. From Gatorade advertisements, to ESPN player statistic cards, and even Esport - in this case Valorant - tournament promotional graphics designed by other studios.
Then I studied and highlighted what Flowcode promoted over and over and used that as the foundation of the story. I knew statistical data without an established outline could confuse audience members so that's where "boost engagement", "convert", and "grow your team" comes from.
After that, I was all a matter of cutting and editing the graphics to the beat of the music. video…Asked to design and animate the partnership between Flowcode and the NBA using the provided graphics and statistics as part of a design test.
When I received the project files from the company I knew immediately I wanted to go for a hand drawn - scrapbook style to help incorporate the various video + photos I had.
From there, I looked at various other sports media and advertising to get inspiration for this project. From Gatorade advertisements, to ESPN player statistic cards, and even Esport - in this case Valorant - tournament promotional graphics designed by other studios.
Then I studied and highlighted what Flowcode promoted over and over and used that as the foundation of the story. I knew statistical data without an established outline could confuse audience members so that's where "boost engagement", "convert", and "grow your team" comes from.
After that, I was all a matter of cutting and editing the graphics to the beat of the music. videoWW…