Muhammad Hassaan

Led CRO implementation across client Shopify stores, driving conversion rate improvements of up to 20%. Analyzed performance using GA4, Google Search Console, and Convert.com, then improved CTAs, UX flows, and speed using PageSpeed Insights and Core Web Vitals benchmarks. Troubleshot technical issues to maintain reliability and scalability. Coordinated with designers and project managers to meet specifications and deliver on time, improving customer satisfaction by 15%. Used AI-assisted tools for faster coding, debugging, and documentation.

Developed custom Shopify themes from scratch using Liquid and Online Store 2.0 for multiple client projects. Built responsive product and landing pages that improved conversion rates by up to 20%. Integrated third-party apps and Shopify REST APIs to extend store functionality and streamline operations. Collaborated on store architecture redesign, improving efficiency by 25%. Implemented Shopify Flow automations to reduce manual operations by 30%, and improved performance through lazy loading, script reduction, and Core Web Vitals optimizations.

Designed and developed custom Shopify themes and applications end-to-end for independent clients. Built dynamic, schema-based custom Shopify sections to enable flexible, client-editable page layouts. Improved performance using Liquid optimization, reduced scripts, and page-speed tuning. Configured payment gateways, shipping rules, and ecommerce automations. Managed full project lifecycle independently, from requirements gathering to deployment and QA.