Available to hire
I lead omnichannel acquisition across Google, Meta, Amazon, and DSPs—managing seven-figure budgets, doubling YoY revenue, and mentoring cross-functional teams.
I am skilled in data modeling, incrementality testing, and zero-based budgeting to optimize CAC-to-LTV and scale e-commerce and SaaS growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Paid Media Manager at GSM Depot
June 1, 2023 - PresentOwn $450K paid acquisition budget across Google, Meta, Amazon & Programmatic; increased blended ROAS from 3.2 to 4.8 within first quarter. Generated $300K incremental revenue in Q1 2025 via SKU-level margin modeling and audience exclusions. Hired and coached 1 PPC analyst; instituted bi-weekly creative test framework lifting best-quartile CTR 2×. Partnered with Operations to implement inventory-aware bid adjustments, cutting wasted spend 15%.
Paid Marketing Specialist at Sidi.io
May 1, 2023 - September 23, 2025Scaled 14 client ad accounts from <$5K to >$50K/mo, delivering median CAC reduction of 32% and 5× ROAS on high-intent campaigns. Led quarterly business reviews with C-suite stakeholders, securing 92% annual renewal. Launched new Amazon Ads service line adding $400K ARR; built SOPs and trained 3-person delivery team. Introduced GA4+BigQuery attribution model, enabling budget reallocation that drove 18% lift in incremental conversions.
Paid Media Manager at GSM Depot
June 1, 2023 - PresentOwn $450K paid acquisition budget across Google, Meta, Amazon & Programmatic; increased blended ROAS from 3.2 → 4.8 within first quarter. Generated $300K incremental revenue in Q1 2025 via SKU-level margin modeling and audience exclusions. Hired and coached 1 PPC analyst; instituted bi-weekly creative test framework lifting best-quartile CTR 2×. Partnered with Operations to implement inventory-aware bid adjustments, cutting wasted spend 15%.
Paid Marketing Specialist at Sidi.io
May 1, 2023 - September 23, 2025Scaled 14 client ad accounts from <$5K to >$50K/mo, delivering median CAC reduction of 32% and 5× ROAS on high-intent campaigns. Led quarterly business reviews with C-suite stakeholders, securing 92% annual renewal. Launched new Amazon Ads service line adding $400K ARR; built SOPs and trained 3-person delivery team. Introduced GA4+BigQuery attribution model, enabling budget reallocation that drove 18% lift in incremental conversions.
Paid Media Manager at GSM Depot
June 1, 2023 - PresentManaged a $450K paid acquisition budget across Google, Meta, Amazon, and Programmatic channels. Achieved a blended ROAS increase from 3.2 to 4.8 within the first quarter, and generated $300K in incremental revenue in Q1 2025 via SKU-level margin modeling and audience exclusions. Recruited and mentored one PPC analyst; instituted a bi-weekly creative testing framework that lifted CTR to the best-quartile by 2x. Collaborated with Operations to implement inventory-aware bid adjustments, reducing wasted spend by 15%.
Paid Marketing Specialist at Sidi.io
May 1, 2023 - September 23, 2025Scaled 14 client ad accounts from under $5K to over $50K/month, delivering a median CAC reduction of 32% and a 5x ROAS on high-intent campaigns. Led quarterly business reviews with C-suite stakeholders, securing 92% annual renewals. Launched a new Amazon Ads service line, adding $400K ARR; built SOPs and trained a 3-person delivery team. Introduced a GA4+BigQuery attribution model, enabling budget reallocation that drove an 18% lift in incremental conversions.
Paid Media Manager at GSM Depot
June 1, 2023 - PresentOwns a $450K paid acquisition budget across Google, Meta, Amazon, and Programmatic channels; increased blended ROAS from 3.2 to 4.8 within the first quarter. Generated $300K incremental revenue in Q1 2025 via SKU-level margin modeling and audience exclusions. Recruited and mentored one PPC analyst; instituted bi-weekly creative testing framework lifting best-quartile CTR by 2x. Collaborated with Operations on inventory-aware bid adjustments, reducing wasted spend by 15%.
Paid Marketing Specialist at Sidi.io
May 1, 2023 - September 23, 2025Scaled 14 client ad accounts from under $5K to over $50K/mo, delivering median CAC reduction of 32% and 5× ROAS on high-intent campaigns. Led quarterly business reviews with C-suite stakeholders, securing 92% annual renewal. Launched a new Amazon Ads service line adding $400K ARR; built SOPs and trained a 3-person delivery team. Introduced GA4+BigQuery attribution model, enabling budget re-allocation that drove 18% lift in incremental conversions.
Education
Diploma in Digital Marketing Management at University of Toronto
October 1, 2023 - October 1, 2024Bachelor of Science at Lahore University of Management Sciences (LUMS)
October 1, 2012 - October 1, 2016Diploma in Digital Marketing Management at University of Toronto
October 1, 2023 - October 1, 2024Bachelor of Science at Lahore University of Management Sciences (LUMS)
October 1, 2012 - October 1, 2016Diploma in Digital Marketing Management at University of Toronto
October 1, 2023 - October 1, 2024Bachelor of Science at Lahore University of Management Sciences (LUMS)
October 1, 2012 - October 1, 2016Diploma at University of Toronto
October 1, 2023 - October 1, 2024Bachelor of Science at Lahore University of Management Sciences (LUMS)
October 1, 2012 - October 1, 2016Qualifications
Google Ads Search & Display Certifications
January 1, 2022 - December 31, 2023Meta Certified Media Planning Professional
January 1, 2024 - December 31, 2024Amazon DSP Advanced Certification
January 1, 2023 - December 31, 2023Klaviyo & Google Analytics 4 Certified
January 11, 2030 - September 23, 2025Google Ads Search & Display Certifications
January 1, 2022 - January 1, 2023Meta Certified Media Planning Professional
January 1, 2024 - September 23, 2025Amazon DSP Advanced Certification
January 1, 2023 - September 23, 2025Klaviyo & Google Analytics 4 Certified
January 11, 2030 - September 23, 2025Google Ads Search & Display Certifications
January 1, 2022 - December 31, 2023Meta Certified Media Planning Professional
January 1, 2024 - September 23, 2025Amazon DSP Advanced Certification
January 1, 2023 - September 23, 2025Klaviyo & Google Analytics 4 Certified
January 1, 2023 - September 23, 2025Google Ads Search & Display Certification
January 1, 2022 - December 31, 2023Meta Certified Media Planning Professional
January 1, 2024 - September 23, 2025Amazon DSP Advanced Certification
January 1, 2023 - September 23, 2025Klaviyo & Google Analytics 4 Certified
January 1, 2022 - September 23, 2025Industry Experience
Software & Internet, Retail, Media & Entertainment, Professional Services, Education, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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