I am Hassan Rahmih, a senior FMCG executive with over 25 years of experience driving commercial strategy, sales leadership and growth execution across diverse markets. I have partnered with leading retailers such as ICA, Axfood and Coop, and I excel at building high-performing teams, shaping go-to-market approaches, and delivering measurable results. I am currently available for CEO, Commercial Director, and interim leadership roles where I can help organizations scale and win in competitive environments. I am motivated by shaping strategy, aligning cross-functional teams, and delivering sustainable double-digit growth. As a founder and leader, I have launched and scaled businesses, led large sales organizations, and fostered lasting partnerships with major retail chains. I am seeking opportunities to apply my blend of strategic thinking and hands-on execution to create value for ambitious growth-focused organizations.

Hassan Rahmih

I am Hassan Rahmih, a senior FMCG executive with over 25 years of experience driving commercial strategy, sales leadership and growth execution across diverse markets. I have partnered with leading retailers such as ICA, Axfood and Coop, and I excel at building high-performing teams, shaping go-to-market approaches, and delivering measurable results. I am currently available for CEO, Commercial Director, and interim leadership roles where I can help organizations scale and win in competitive environments. I am motivated by shaping strategy, aligning cross-functional teams, and delivering sustainable double-digit growth. As a founder and leader, I have launched and scaled businesses, led large sales organizations, and fostered lasting partnerships with major retail chains. I am seeking opportunities to apply my blend of strategic thinking and hands-on execution to create value for ambitious growth-focused organizations.

Available to hire

I am Hassan Rahmih, a senior FMCG executive with over 25 years of experience driving commercial strategy, sales leadership and growth execution across diverse markets. I have partnered with leading retailers such as ICA, Axfood and Coop, and I excel at building high-performing teams, shaping go-to-market approaches, and delivering measurable results. I am currently available for CEO, Commercial Director, and interim leadership roles where I can help organizations scale and win in competitive environments.

I am motivated by shaping strategy, aligning cross-functional teams, and delivering sustainable double-digit growth. As a founder and leader, I have launched and scaled businesses, led large sales organizations, and fostered lasting partnerships with major retail chains. I am seeking opportunities to apply my blend of strategic thinking and hands-on execution to create value for ambitious growth-focused organizations.

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Language

English
Fluent
Swedish
Fluent
Arabic
Intermediate

Work Experience

CEO at TIBAR International AB
February 16, 2016 - Present
Founder & CEO at TIBAR International AB
January 1, 2016 - Present
Founded and lead a sales, marketing and production company within FMCG. Overall responsibility for strategy, sales and operations. Advises growth companies on go-to-market, branding and retail execution. Delivers marketing, packaging, printing and POS / In-store solutions.
Sales Manager / Key Account Manager at Celsius Sweden AB
January 1, 2014 - January 1, 2016
Head of sales organisation with 22 employees. Full responsibility for central agreements, pricing and campaigns. Coaching and leadership of KAMs and Regional Sales Manager. Account responsibility for ICA, Axfood and Coop. Key results: 2015: +28,5% growth VS market +19,5% (AC Nielsen). 2014: +74% revenue growth VS previous year.
Regional Sales Manager at SIA Glass AB
January 1, 2012 - January 1, 2013
Staff and budget responsibillity for 8 sales representatives. Performance management, salary reviews and coaching. Sales analysis and execution within grocery and service trade.
Sales Representative at LEAF Sverige AB
January 1, 2010 - January 1, 2012
Awarded Rookie of the Year 2010, Salesman of the Year Nominee 2011.
Sales Representative at Axellus / Orkla Health
January 1, 2006 - January 1, 2008
Sales Representative at Wrigley Scandinavia AB
January 1, 2004 - January 1, 2006

Education

Business Administration at IHM Business School
December 29, 2025 - December 29, 2025
Business Administration at Dunesis School
January 11, 2030 - December 29, 2025
Key Account, Operations & Buisness Management at IHM Buisness School
January 11, 2030 - December 29, 2025
Marketing Diploma: Sales & Economics at Uppsala University / Örefors
January 11, 2030 - December 29, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Manufacturing, Wholesale & Distribution, Professional Services