Hi, I’m Hayden Jones, a Calgary-based visual designer and illustrator who loves turning ideas into bold visuals and brands. I design logos, posters, apparel, and editorial art that tell a story and spark engagement. My freelance and in-house work has spanned from a clothing brand launch to magazine ads and community projects, and I enjoy collaborating with teams to bring creative concepts to life.

Hi, I’m Hayden Jones, a Calgary-based visual designer and illustrator who loves turning ideas into bold visuals and brands. I design logos, posters, apparel, and editorial art that tell a story and spark engagement. My freelance and in-house work has spanned from a clothing brand launch to magazine ads and community projects, and I enjoy collaborating with teams to bring creative concepts to life.

Available to hire

Hi, I’m Hayden Jones, a Calgary-based visual designer and illustrator who loves turning ideas into bold visuals and brands. I design logos, posters, apparel, and editorial art that tell a story and spark engagement.

My freelance and in-house work has spanned from a clothing brand launch to magazine ads and community projects, and I enjoy collaborating with teams to bring creative concepts to life.

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Language

English
Fluent

Work Experience

Creative Director at More Good Days Clothing Ltd.
January 1, 2020 - Present
Creative director for Wellness Education Magazine and the clothing brand; designed logos, apparel and assets; website management, inventory, and in-person sales at vendor markets; coordinated donations to mental health initiatives; led branding from concept to launch.
Freelance Illustration and Design
May 1, 2024 - Present
Freelance illustrator and designer providing branding, posters, and promotional artwork for campaigns and events; produced posters for Prom Night Girls Skate Club, Mind Health Summit, SHRED Z Shop, and other client projects; created logos and assets for product releases.
Creative Director at More Good Days Clothing Ltd.
January 1, 2020 - Present
Built brand from concepts to launch; designed all logos, apparel, and assets. Website management, inventory, and in-person sales at vendor markets. Sold over 10,000 items from 15 designs; donated above $5,000 to mental health initiatives in Canada since 2021.
Freelance Illustration and Design at Prom Night Girls Skate Club
May 1, 2024 - Present
Designed and lino-cut printed posters; posters used on social media and SHRED Z Shop.
Freelance Illustration and Design at Headwater Learning Foundation - Mental Health Summit
April 1, 2025 - Present
Freelance illustration and design work for the Mental Health Summit event
Freelance Illustration and Design at SHRED Z Shop - The Slop YouTube Series
April 1, 2025 - Present
Animated the intro to the YouTube video The Slop for SHRED Z Shop; video has 90,000 views and counting.
Freelance Illustration and Design at Hearth and Home - 40th Anniversary Painting
July 1, 2025 - Present
Watercolor painting created as a gift for the founders; depiction of the founders standing outside of their business.
Creative Director at More Good Days Clothing Ltd. / Wellness Education Magazine
January 1, 2020 - Present
Led brand strategy and art direction for wellness-focused initiatives. Created visual concepts, guided design teams, and produced marketing collateral for the Wellness Education Magazine.
Freelance Illustrator and Designer at Freelance / Self-Employed
May 1, 2024 - Present
Delivered posters, logo and brand assets, and social media artwork. Designed promotional materials for the Wellness Education Magazine and related campaigns, including posters for events and digital assets.
Freelance Illustrator and Designer at Headwater Learning Foundation
April 1, 2025 - Present
Designed promotional posters and animated intro for YouTube videos; contributed artwork for Mental Health Summit campaigns and related events.
Freelance Illustrator and Designer at SH RED Z Shop
April 1, 2025 - Present
Animated the intro for the SH RED Z Shop social video; created posters and social media assets for SH RED Z Shop's YouTube series.
Illustrator at Heart Hand Home
July 1, 2025 - Present
Watercolour painting gift for the founders; 40th Anniversary painting; produced promotional artwork for Heart Hand Home campaigns.
Designer at Jason Parker Customs
August 1, 2025 - Present
The Hatch (Unreleased) – concept art and design for a custom project; created branding assets for the release.
Creative Director at More Good Days Clothing Ltd.
January 1, 2020 - Present
Founded and operated clothing brand donating proceeds to mental health awareness. Built brand from concept to launch; designed logos, apparel and assets. Managed website, inventory, and in-person sales at vendor markets. Sold over 1,000 items from 15 designs and donated over $5,000 to mental health initiatives in Canada since 2021. Designed an advertisement for the Wellness Education Magazine (Headwater Learning Foundation).
Freelance Illustration and Design at Prom Night Girls Skate Club
April 1, 2025 - Present
Designed and lino cut printed posters for Prom Night Girls Skate Club; posters used in social media and in SHRED Z shop.
Freelance Illustration and Design at Headwater Learning Foundation – Mental Health Summit
April 1, 2025 - Present
Animated the intro to the YouTube video The Slop for SHRED Z Shop; video has 90,000 views.
Freelance Illustration and Design at SHRED Z Shop – The Slop YouTube Series
April 1, 2025 - Present
Watercolour painting created as a gift for the founders of Hearthand Home; contributed visuals for the SHRED Z Shop series.
Freelance Illustration and Design at Hearthand Home
July 1, 2025 - Present
Created a 40th Anniversary painting celebrating the founders; artwork used to commemorate the milestone.
Creative Director at More Good Days Clothing Ltd.
January 1, 2020 - Present
Built brand from concepts to launch; designed logos, apparel, and assets. Managed website, inventory, and in-person sales at vendor markets. Sold over 10,000 items across 15 designs and donated over $5,000 to mental health initiatives in Canada since 2021. Designed an advertisement for the first edition of the Wellness Education Magazine created by Headwater Learning Foundation; the ad appeared on page 31 of the May 2024 edition.
Freelance Illustration and Design at Prom Night Girls Skate Club
May 1, 2024 - Present
Designed and lino-cut printed posters for Prom Night Girls Skate Club, based in Cochrane; posters used in social media and SHRED Z shop.
Freelance Illustration and Design at Headwater Learning Foundation - Mental Health Summit
April 1, 2025 - Present
Animated the intro to the YouTube video The Slop for SHRED Z Shop, a skate board shop in Cochrane; video has 90,000 views and counting.
Freelance Illustration and Design at SHRED Z Shop
April 1, 2025 - Present
Created the Slop YouTube Series; produced intro visuals and supporting artwork for the skate shop's online content.
Freelance Illustration and Design at Hearth and Home
July 1, 2025 - Present
Watercolour painting created as a gift for the founders; depiction of the founders standing outside their business for the Hearth and Home 40th Anniversary.

Education

Bachelor of Visual Communication Design - Illustration and Character Design at Alberta University of the Arts
January 1, 2021 - January 1, 2025
Bachelor of Visual Communication Design - Illustration and Character Design at Alberta University of the Arts
January 1, 2021 - January 1, 2025
Bachelor of Visual Communication Design - Illustration and Character Design at Alberta University of the Arts
January 1, 2021 - January 1, 2025
Bachelor of Visual Communication Design - Illustration and Character Design at Alberta University of the Arts
January 1, 2021 - January 1, 2025
Bachelor of Visual Communication Design - Illustration and Character Design at Alberta University of the Arts
January 1, 2021 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other, Non-Profit Organization, Software & Internet
    paper Showtime at the Hollow

    Showtime at the Hollow Gig Poster, August 2025, 11" x 17", Digital Illustration for print. Art Direction from Lyndsay Wasko. I was asked to create a grungy gig poster in my style for the Limber Hollow venue in Calgary. They requested musicians with animal masks or heads.