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Hi, I’m Hayley Fischer, a Senior Fashion Designer and Creative Lead specializing in swimwear, sleepwear, loungewear, athleisure, and intimate apparel. I’ve built commercially successful ranges across premium and high street markets, delivering end-to-end design from trend and concept through to final production. I’m passionate about elevating design handwriting, defining seasonal direction, and guiding brand storytelling across product and brand. I’ve led brand repositioning and creative direction for premium offerings, collaborated cross-functionally with buying, merchandising, and suppliers, and driven cohesive visuals for e-commerce and social content. I thrive on building strong brand identities, mentoring teams, and delivering commercially relevant product that resonates with target customers worldwide.…Hi, I’m Hayley Fischer, a Senior Fashion Designer and Creative Lead specializing in swimwear, sleepwear, loungewear, athleisure, and intimate apparel. I’ve built commercially successful ranges across premium and high street markets, delivering end-to-end design from trend and concept through to final production. I’m passionate about elevating design handwriting, defining seasonal direction, and guiding brand storytelling across product and brand. I’ve led brand repositioning and creative direction for premium offerings, collaborated cross-functionally with buying, merchandising, and suppliers, and driven cohesive visuals for e-commerce and social content. I thrive on building strong brand identities, mentoring teams, and delivering commercially relevant product that resonates with target customers worldwide.

Hayley Fischer

Designer, Creative Director, Brand Designer, +2

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Hi, I’m Hayley Fischer, a Senior Fashion Designer and Creative Lead specializing in swimwear, sleepwear, loungewear, athleisure, and intimate apparel. I’ve built commercially successful ranges across premium and high street markets, delivering end-to-end design from trend and concept through to final production. I’m passionate about elevating design handwriting, defining seasonal direction, and guiding brand storytelling across product and brand. I’ve led brand repositioning and creative direction for premium offerings, collaborated cross-functionally with buying, merchandising, and suppliers, and driven cohesive visuals for e-commerce and social content. I thrive on building strong brand identities, mentoring teams, and delivering commercially relevant product that resonates with target customers worldwide.…Hi, I’m Hayley Fischer, a Senior Fashion Designer and Creative Lead specializing in swimwear, sleepwear, loungewear, athleisure, and intimate apparel. I’ve built commercially successful ranges across premium and high street markets, delivering end-to-end design from trend and concept through to final production. I’m passionate about elevating design handwriting, defining seasonal direction, and guiding brand storytelling across product and brand. I’ve led brand repositioning and creative direction for premium offerings, collaborated cross-functionally with buying, merchandising, and suppliers, and driven cohesive visuals for e-commerce and social content. I thrive on building strong brand identities, mentoring teams, and delivering commercially relevant product that resonates with target customers worldwide.

Available to hire

Hi, I’m Hayley Fischer, a Senior Fashion Designer and Creative Lead specializing in swimwear, sleepwear, loungewear, athleisure, and intimate apparel. I’ve built commercially successful ranges across premium and high street markets, delivering end-to-end design from trend and concept through to final production. I’m passionate about elevating design handwriting, defining seasonal direction, and guiding brand storytelling across product and brand.
I’ve led brand repositioning and creative direction for premium offerings, collaborated cross-functionally with buying, merchandising, and suppliers, and driven cohesive visuals for e-commerce and social content. I thrive on building strong brand identities, mentoring teams, and delivering commercially relevant product that resonates with target customers worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Work Experience

Senior Designer Sleep, Lounge & Athleisure / Creative Lead (Freelance) at Pixie & Peach Ltd

October 1, 2025 - Present

Sole designer responsible for the design and development of Sleep, Lounge and Athleisure product categories. Leads the creative direction and premium brand repositioning, delivering a more elevated and commercially relevant offer aligned with target customer and price architecture. Defines seasonal brand vision including trend direction, product handwriting, colour, fabric and print direction, ensuring cohesive brand identity across all channels. Developed and communicated updated brand voice and creative guidelines to ensure consistent premium messaging across product, e-commerce and social media. Produces creative direction for all content, including hands-on planning and directing of e-commerce and social photoshoots. Drives end-to-end creative and design output, ensuring all product and marketing visuals support brand growth and refinement.

Senior Swim & Beachwear Designer at John Lewis Plc

June 1, 2018 - August 1, 2025

Solely responsible for the design and development of JL&P & ANYDAY Womenswear and Childrenswear Swim & Beachwear product. Researches, develops and collates trend information, providing accurate forecasts and recommendations on colour, fabric and styling for forthcoming seasons. Presents seasonal trend forecast, identifying Key shapes, colour and fabrics whilst maintaining Customer and Brand integrity. Drives end-to-end product development: design packs, sampling, fitting and supplier management. Works cross-functionally with Buying, Merchandising and Technologists to deliver commercial product outcomes. Regular European and International trips for inspirational research, Trade shows & Supplier visits (HK & India).

Designer Manager - Print Studio at Cake Studios Ltd

January 1, 2017 - May 1, 2018

Researches and creates trend, colour & print direction deliverable to the design team. Manages 12 designers to ensure trends right artworks are created to appeal to customers from Supplier, High St through to Luxury markets across the globe. Liaises with fashion industry clients to fulfil briefs. Presents at industry print trade shows.

Designer Swimwear & Lingerie (Freelance) at MISSGUIDED

November 1, 2016 - January 31, 2017

Solely responsible for the design and development of Lingerie and Swimwear product. Creates fast reaction monthly theme & colour direction based on catwalk & social media trends. Executes fast turn-around design packs, technical sketches, fabric and trim information. Manages Junior Designer on Lingerie - Mentors and develops their skills and knowledge.

Senior Designer Swim, Beach & Athleisure at Monsoon Accessorize Ltd

January 1, 2016 - September 30, 2016

Led design and development of Swim & Beachwear product, including new Athleisure launch. Research, analyse and react to trends within both Lingerie and Womenswear markets. Design and develop commercial and profitable brand-right ranges, in line with the critical path. Executes design packs including; technical sketches, fabric, trim information and target costs. Close working relationship with Buying and Merchandising Teams to analyse and react to sales figures. Mentors and develops Junior Designer on Lingerie.

Design Consultant Lingerie, Sleep & Swimwear (Freelance) at AVON

October 1, 2012 - December 31, 2014

Designer across Lingerie, Sleepwear, Loungewear, Swimwear and Beachwear for the Avon customer. Produces trend boards and seasonal product direction aligned to global brand strategy. Creates full supplier-ready design specification packs for Far East and European factories.

Senior Designer Lingerie & Swimwear at OYSHO (Inditex)

October 1, 2011 - May 31, 2012

Designer on Lingerie and Swimwear ranges from concept to production seal, including, fittings and approvals. Responsible for introduction of Trend development process for AW12 season. Reacts quickly to current Catwalks/Style reports to ensure key, trend-right product in store. Creates full design specification packs for Far Eastern & European suppliers.

Designer Lingerie, Sleepwear & Swimwear at John Lewis Plc

January 1, 2008 - October 31, 2011

Winner of Drapers Record award 'Lingerie Department of the Year 2011'. Solely responsible for the design and development of all Own Brand Lingerie, Sleepwear and Swim product. Areas include: Basics, Pretty Everyday, Glamour, Premium, Large Cup, Control, Maternity. Designer on key collaborations including Tracy Boyd Lingerie for John Lewis & Allegra Hicks Swimwear.

Designer Lingerie at Myla

January 1, 2007 - January 31, 2008

Responsible for the design and development of Lingerie, Sleepwear, Swim and Holiday Shop ranges.

Designer Lingerie at Debenhams Retail Plc

December 1, 2004 - December 31, 2006

Designer for ‘Designers At Debenhams’ Brands – Floozie by Frost French, Star by Julien MacDonald & Red Herring.

Sourcing Assistant Lingerie at Myla

June 1, 2004 - December 31, 2004

Sourcing Assistant Lingerie for Myla brand.