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Marketing Strategy & Communications Consultant | FMCG, Food & Drink, B2B Senior marketing and communications professional with 20+ years’ experience spanning FMCG, food & drink, professional services, retail and challenger brands. I help businesses clarify their story, sharpen their strategy and execute marketing that actually delivers — from positioning and messaging through to content, PR and launch. My background blends big-brand rigour (Ferrero, Thorntons) with hands-on consultancy and founder experience, working with SMEs and scale-ups on brand strategy, go-to-market planning, communications frameworks and new product launches. I’m equally comfortable at strategic planning level or rolling up my sleeves to deliver. What I’m typically brought in for: - Marketing and communications strategy - Brand positioning, messaging and narrative development - Content strategy (web, social, campaigns) - PR and media relations - Go-to-market and product launch support - Internal communications and stakeholder engagement Career highlights include leading end-to-end NPD for £20m+ categories, delivering major brand and category relaunches, securing high-profile retail listings for challenger brands, and supporting businesses through growth, change and repositioning. I work on a day-rate basis and am available for short-term projects, retained support or fractional roles.…Marketing Strategy & Communications Consultant | FMCG, Food & Drink, B2B Senior marketing and communications professional with 20+ years’ experience spanning FMCG, food & drink, professional services, retail and challenger brands. I help businesses clarify their story, sharpen their strategy and execute marketing that actually delivers — from positioning and messaging through to content, PR and launch. My background blends big-brand rigour (Ferrero, Thorntons) with hands-on consultancy and founder experience, working with SMEs and scale-ups on brand strategy, go-to-market planning, communications frameworks and new product launches. I’m equally comfortable at strategic planning level or rolling up my sleeves to deliver. What I’m typically brought in for: - Marketing and communications strategy - Brand positioning, messaging and narrative development - Content strategy (web, social, campaigns) - PR and media relations - Go-to-market and product launch support - Internal communications and stakeholder engagement Career highlights include leading end-to-end NPD for £20m+ categories, delivering major brand and category relaunches, securing high-profile retail listings for challenger brands, and supporting businesses through growth, change and repositioning. I work on a day-rate basis and am available for short-term projects, retained support or fractional roles.

Hayley Spencer

Marketing Strategist, Brand Strategist, Social Media Manager, +2

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Marketing Strategy & Communications Consultant | FMCG, Food & Drink, B2B Senior marketing and communications professional with 20+ years’ experience spanning FMCG, food & drink, professional services, retail and challenger brands. I help businesses clarify their story, sharpen their strategy and execute marketing that actually delivers — from positioning and messaging through to content, PR and launch. My background blends big-brand rigour (Ferrero, Thorntons) with hands-on consultancy and founder experience, working with SMEs and scale-ups on brand strategy, go-to-market planning, communications frameworks and new product launches. I’m equally comfortable at strategic planning level or rolling up my sleeves to deliver. What I’m typically brought in for: - Marketing and communications strategy - Brand positioning, messaging and narrative development - Content strategy (web, social, campaigns) - PR and media relations - Go-to-market and product launch support - Internal communications and stakeholder engagement Career highlights include leading end-to-end NPD for £20m+ categories, delivering major brand and category relaunches, securing high-profile retail listings for challenger brands, and supporting businesses through growth, change and repositioning. I work on a day-rate basis and am available for short-term projects, retained support or fractional roles.…Marketing Strategy & Communications Consultant | FMCG, Food & Drink, B2B Senior marketing and communications professional with 20+ years’ experience spanning FMCG, food & drink, professional services, retail and challenger brands. I help businesses clarify their story, sharpen their strategy and execute marketing that actually delivers — from positioning and messaging through to content, PR and launch. My background blends big-brand rigour (Ferrero, Thorntons) with hands-on consultancy and founder experience, working with SMEs and scale-ups on brand strategy, go-to-market planning, communications frameworks and new product launches. I’m equally comfortable at strategic planning level or rolling up my sleeves to deliver. What I’m typically brought in for: - Marketing and communications strategy - Brand positioning, messaging and narrative development - Content strategy (web, social, campaigns) - PR and media relations - Go-to-market and product launch support - Internal communications and stakeholder engagement Career highlights include leading end-to-end NPD for £20m+ categories, delivering major brand and category relaunches, securing high-profile retail listings for challenger brands, and supporting businesses through growth, change and repositioning. I work on a day-rate basis and am available for short-term projects, retained support or fractional roles.

Available to hire

Derby, United Kingdom

Marketing Strategy & Communications Consultant | FMCG, Food & Drink, B2B

Senior marketing and communications professional with 20+ years’ experience spanning FMCG, food & drink, professional services, retail and challenger brands. I help businesses clarify their story, sharpen their strategy and execute marketing that actually delivers — from positioning and messaging through to content, PR and launch.

My background blends big-brand rigour (Ferrero, Thorntons) with hands-on consultancy and founder experience, working with SMEs and scale-ups on brand strategy, go-to-market planning, communications frameworks and new product launches. I’m equally comfortable at strategic planning level or rolling up my sleeves to deliver.

What I’m typically brought in for:

Marketing and communications strategy
Brand positioning, messaging and narrative development
Content strategy (web, social, campaigns)
PR and media relations
Go-to-market and product launch support
Internal communications and stakeholder engagement

Career highlights include leading end-to-end NPD for £20m+ categories, delivering major brand and category relaunches, securing high-profile retail listings for challenger brands, and supporting businesses through growth, change and repositioning.

I work on a day-rate basis and am available for short-term projects, retained support or fractional roles.

Language

English

Fluent

Work Experience

Marketing Manager at Ascentant Accountancy

January 26, 2026 - Present

Marketing strategy, marketing communications including social media channels (LinkedIn, Instagram and Facebook), PR, Website management, copywriting.

Marketing Manager & Business Strategist at Morris on Design (Architecture Practice)

April 1, 2021 - Present

Lead all website, digital content and social media strategy. Develop, write and publish web content, case studies and updates. Manage social media planning, copywriting, visuals and scheduling. Drive PR: write press releases, pitch stories, secure industry/trade coverage. Lead internal comms including CSR programmes, newsletters and team updates. Lead strategic planning and organisational communications.

Co-founder at Sparke Club Ltd

April 1, 2021 - Present

An innovation, product development and product marketing consultancy, supporting food and drink businesses to challenge their thinking and help them achieve their potential.

Marketing Manager & Brand Strategist at Morris on Design (Architecture Practice)

April 1, 2021 - Present

Product Group Development Manager at Ferrero Ltd

January 1, 2014 - January 1, 2021

Overall accountability from concept to launch for a designated product category – seasonal/AYR/Own Label. Led cross-functional planning, resource alignment and process improvements; managed multiple FMCG chocolate brands across all sales channels.

Senior Product Manager at Ferrero Ltd

January 1, 2010 - January 1, 2014

Role held 2010-2014 focusing on concept-to-launch across designated product categories, multi-channel alignment, cross-functional leadership and strategic project delivery within a major FMCG portfolio.

Brand Manager at Thorntons

January 1, 2008 - January 1, 2010

Strategic responsibility for the impulse category in the retail channel. Developed and implemented marketing plans, created products from idea through launch; experience in PR, promotions and internal communications. Led a relaunch of the impulse category (circa 51 SKUs) delivering over £20m annual sales and +10 ppt Net Margin.