Marketing Strategy & Communications Consultant | FMCG, Food & Drink, B2B Senior marketing and communications professional with 20+ years’ experience spanning FMCG, food & drink, professional services, retail and challenger brands. I help businesses clarify their story, sharpen their strategy and execute marketing that actually delivers — from positioning and messaging through to content, PR and launch. My background blends big-brand rigour (Ferrero, Thorntons) with hands-on consultancy and founder experience, working with SMEs and scale-ups on brand strategy, go-to-market planning, communications frameworks and new product launches. I’m equally comfortable at strategic planning level or rolling up my sleeves to deliver. What I’m typically brought in for: - Marketing and communications strategy - Brand positioning, messaging and narrative development - Content strategy (web, social, campaigns) - PR and media relations - Go-to-market and product launch support - Internal communications and stakeholder engagement Career highlights include leading end-to-end NPD for £20m+ categories, delivering major brand and category relaunches, securing high-profile retail listings for challenger brands, and supporting businesses through growth, change and repositioning. I work on a day-rate basis and am available for short-term projects, retained support or fractional roles.

Hayley Spencer

Marketing Strategy & Communications Consultant | FMCG, Food & Drink, B2B Senior marketing and communications professional with 20+ years’ experience spanning FMCG, food & drink, professional services, retail and challenger brands. I help businesses clarify their story, sharpen their strategy and execute marketing that actually delivers — from positioning and messaging through to content, PR and launch. My background blends big-brand rigour (Ferrero, Thorntons) with hands-on consultancy and founder experience, working with SMEs and scale-ups on brand strategy, go-to-market planning, communications frameworks and new product launches. I’m equally comfortable at strategic planning level or rolling up my sleeves to deliver. What I’m typically brought in for: - Marketing and communications strategy - Brand positioning, messaging and narrative development - Content strategy (web, social, campaigns) - PR and media relations - Go-to-market and product launch support - Internal communications and stakeholder engagement Career highlights include leading end-to-end NPD for £20m+ categories, delivering major brand and category relaunches, securing high-profile retail listings for challenger brands, and supporting businesses through growth, change and repositioning. I work on a day-rate basis and am available for short-term projects, retained support or fractional roles.

Available to hire

Marketing Strategy & Communications Consultant | FMCG, Food & Drink, B2B

Senior marketing and communications professional with 20+ years’ experience spanning FMCG, food & drink, professional services, retail and challenger brands. I help businesses clarify their story, sharpen their strategy and execute marketing that actually delivers — from positioning and messaging through to content, PR and launch.

My background blends big-brand rigour (Ferrero, Thorntons) with hands-on consultancy and founder experience, working with SMEs and scale-ups on brand strategy, go-to-market planning, communications frameworks and new product launches. I’m equally comfortable at strategic planning level or rolling up my sleeves to deliver.

What I’m typically brought in for:

  • Marketing and communications strategy
  • Brand positioning, messaging and narrative development
  • Content strategy (web, social, campaigns)
  • PR and media relations
  • Go-to-market and product launch support
  • Internal communications and stakeholder engagement

Career highlights include leading end-to-end NPD for £20m+ categories, delivering major brand and category relaunches, securing high-profile retail listings for challenger brands, and supporting businesses through growth, change and repositioning.

I work on a day-rate basis and am available for short-term projects, retained support or fractional roles.

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Language

English
Fluent

Work Experience

Marketing Manager & Brand Strategist at Morris on Design (Architecture Practice)
April 1, 2021 - Present
Lead all website, digital content and social media strategy. Develop, write and publish web content, case studies and updates. Manage social media planning, copywriting, visuals and scheduling. Drive PR: write press releases, pitch stories, secure industry/trade coverage. Lead internal comms including CSR programmes, newsletters and team updates. Lead strategic planning and organizational communications.
Co-founder at Sparke Club Ltd
April 1, 2021 - Present
An innovation, product development and product marketing consultancy, supporting food and drink businesses to challenge their thinking and help them achieve their potential.
Senior Product Manager at Ferrero Ltd
January 1, 2010 - January 1, 2014
Role held 2010-2014 focusing on concept-to-launch across designated product categories, multi-channel alignment, cross-functional leadership and strategic project delivery within a major FMCG portfolio.
Product Group Development Manager at Ferrero Ltd
January 1, 2014 - January 1, 2021
Overall accountability from concept to launch for a designated product category – seasonal/AYR/Own Label. Led cross-functional planning, resource alignment and process improvements; managed multiple FMCG chocolate brands across all sales channels.
Brand Manager at Thorntons
January 1, 2008 - January 1, 2010
Strategic responsibility for the impulse category in the retail channel. Developed and implemented marketing plans, created products from idea through launch; experience in PR, promotions and internal communications. Led a relaunch of the impulse category (circa 51 SKUs) delivering over £20m annual sales and +10 ppt Net Margin.
Marketing Manager & Business Strategist at Morris on Design (Architecture Practice)
April 1, 2021 - Present
Lead all website, digital content and social media strategy. Develop, write and publish web content, case studies and updates. Manage social media planning, copywriting, visuals and scheduling. Drive PR: write press releases, pitch stories, secure industry/trade coverage. Lead internal comms including CSR programmes, newsletters and team updates. Lead strategic planning and organisational communications.
Marketing Manager at Ascentant Accountancy
January 26, 2026 - Present
Marketing strategy, marketing communications including social media channels (LinkedIn, Instagram and Facebook), PR, Website management, copywriting.

Education

Chartered Marketer at CIM
June 1, 2008 - January 1, 2019
CIM Professional Postgraduate Diploma in Marketing at Chesterfield College
January 11, 2030 - June 1, 2007
CIM Professional Diploma in Marketing at Chesterfield College
January 11, 2030 - December 1, 2006
BA (Hons) Journalism Studies (2:1) at University of Sheffield
January 11, 2030 - February 2, 2026

Qualifications

Chartered Marketer (CIM)
June 1, 2008 - January 1, 2019
CIM Professional Postgraduate Diploma in Marketing
January 11, 2030 - June 1, 2007
CIM Professional Diploma in Marketing
January 11, 2030 - December 1, 2006

Industry Experience

Manufacturing, Professional Services, Retail, Consumer Goods