A Creative Designer with 5+ years of experience building brand identities and visual stories that engage and deliver results. Skilled in digital, print, and multimedia, I turn ideas into designs that drive recognition and impact. From social media revamps and high-ROI campaigns to brand launches and activations, I blend creativity with strategy. I’ve worked with brands like Baobab, Jollof+, Diageo, PZ Wilmar, Premier Cool, Mamador, Morning Fresh, Bet9ja, Haier Thermocool, Devon Kings, Kerrygold and Bord Bia creating bold, impactful visuals that stand out.

Ayodeji Olaitan

A Creative Designer with 5+ years of experience building brand identities and visual stories that engage and deliver results. Skilled in digital, print, and multimedia, I turn ideas into designs that drive recognition and impact. From social media revamps and high-ROI campaigns to brand launches and activations, I blend creativity with strategy. I’ve worked with brands like Baobab, Jollof+, Diageo, PZ Wilmar, Premier Cool, Mamador, Morning Fresh, Bet9ja, Haier Thermocool, Devon Kings, Kerrygold and Bord Bia creating bold, impactful visuals that stand out.

Available to hire

A Creative Designer with 5+ years of experience building brand identities and visual stories that engage and deliver results. Skilled in digital, print, and multimedia, I turn ideas into designs that drive recognition and impact. From social media revamps and high-ROI campaigns to brand launches and activations, I blend creativity with strategy. I’ve worked with brands like Baobab, Jollof+, Diageo, PZ Wilmar, Premier Cool, Mamador, Morning Fresh, Bet9ja, Haier Thermocool, Devon Kings, Kerrygold and Bord Bia creating bold, impactful visuals that stand out.

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Language

English
Fluent

Work Experience

Creative Designer at Baobab MFB
February 1, 2023 - Present
Revamped Baobab’s social media presence with a consistent visual identity, boosting cohesion and engagement. Designed ad campaigns achieving a 1050% ROI and partnered with internal teams and media houses to deliver a full commercial ad and a memorable theme song for Baobab Bank. Launched a monthly publication to strengthen branding and thought leadership. Led the Baobab Bank website redesign, delivering a modern, user-friendly interface. Designed the logo and brand identity for Jollof+, a savings app that achieved 100,000+ downloads and over 10 billion in transactions in its first year.
Creative Designer at WITHOUT A BOX PR
January 1, 2023 - September 11, 2025
Designed high-impact ad campaigns with measurable business outcomes. Developed key visuals for PR campaigns to ensure cohesive storytelling. Translated complex PR strategies into engaging visual formats, boosting message clarity and audience impact. Contributed to experiential campaigns and enhanced brand visibility through consistent creative collaborations across campaigns. Worked on projects with PZ Wilmar, Premier Cool, Mamador, Morning Fresh, Bet9ja, Haier Thermocool, Devon Kings, Bord Bia, Kerrygold, Freshyo, and Joy.
Graphic Designer (Intern) at Abraham Nigerian Printers
September 1, 2016 - September 11, 2025
Supported the design team by creating and refining graphics for printed materials such as brochures, flyers, and posters. Prepared layouts, edited images, and ensured designs were print-ready, gaining hands-on experience in print design and production.
Creative Designer at Passion Haven Media
January 31, 2023 - September 11, 2025
Produced graphics and designs that enhanced visuals storytelling for campaigns. Designed key visuals and promotional materials for shows, events, and media campaigns, delivering strong and memorable branding. Created tailored title graphics for programs, giving each a unique and professional visual identity. Boosted social media visibility through eye-catching designs that increased brand presence across platforms. Consistently delivered creative solutions that balanced innovation with strategy.
Graphic Designer at Passion Haven Media
April 30, 2020 - September 11, 2025
Produced graphics for campaigns, designed visuals for shows, events, and media campaigns, delivering branding.

Education

B.Tech in Industrial Design (Graphic Design Major) at Federal University of Technology Akure
January 11, 2030 - September 11, 2025
B.Tech (Industrial Design with Graphic Design Major) at Federal University of Technology Akure
September 1, 2013 - October 1, 2018
B.Tech in Industrial Design at Federal University of Technology Akure
January 11, 2030 - September 11, 2025
Internship at Abraham Nigerian Printers
January 11, 2030 - September 11, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Retail, Other
    paper PORTFOLIO
    My portfolio is a curated showcase of my work as a Creative Designer and Brand Identity Specialist, highlighting projects that demonstrate both creativity and strategy. Designed to reflect my professional journey, it brings together case studies from fintech, FMCG, fashion, food, and media, showing how I transform ideas into impactful brand experiences. This project was built to be more than a collection of visuals — it tells the story of my design philosophy, process, and results. Each section highlights key projects such as Baobab Group’s brand facelift, the Jollof+ identity launch with over 100,000 downloads and ₦10B+ saved in its first year, and the creation of fresh, modern brands like Chopbeta and Brunswick Coffee. By combining bold visuals with clear storytelling, the portfolio demonstrates how I build consistent, engaging, and result-driven identities across industries.
    paper PORTFOLIO

    My portfolio is a curated showcase of my work as a Creative Designer and Brand Identity Specialist, highlighting projects that demonstrate both creativity and strategy. Designed to reflect my professional journey, it brings together case studies from fintech, FMCG, fashion, food, and media, showing how I transform ideas into impactful brand experiences.

    This project was built to be more than a collection of visuals — it tells the story of my design philosophy, process, and results. Each section highlights key projects such as Baobab Group’s brand facelift, the Jollof+ identity launch with over 100,000 downloads and ₦10B+ saved in its first year, and the creation of fresh, modern brands like Chopbeta and Brunswick Coffee. By combining bold visuals with clear storytelling, the portfolio demonstrates how I build consistent, engaging, and result-driven identities across industries.