Ruvimbo Hazel Kativhu

Led all paid and organic Facebook marketing strategy, achieving a $65 total ad spend that reached 11,400+ people and producing a 415% increase in messaging contacts within two weeks. Planned and executed seven concurrent Facebook campaigns (post engagement, messaging, and lead generation), maintaining an average cost-per-engagement of $0.06 and a 2.1% CTR. Led all campaign creative production—construction visuals, promotional copy, and video content—achieving 43,800 views on a single boosted video. Delivered comprehensive monthly performance reports across reach, engagement, CPE, CTR, and demographic breakdowns across 10 Zimbabwean provinces. Conducted trend and competitor analysis to inform strategy and ad creative direction, identifying growth opportunities; championed CRM automation via Facebook Messenger chatbot to improve a 36% pipeline response rate.

Led the design and implementation of seasonal marketing campaigns (digital and in-store) aligned with retail demand cycles, driving measurable increases in foot traffic and product sales. Developed and maintained a customer relationship management system to track purchase history and preferences for targeted outreach, loyalty promotions, and personalized engagement. Managed social media channels (Facebook, WhatsApp Business, Instagram)—creating content calendars, promotional graphics, and community engagement strategies to grow online audience and drive in-store visits. Planned promotional events, pop-ups, and seasonal campaigns, coordinating in-store merchandising, signage, and PR. Monitored market trends in fabric and fashion retail to inform product promotion and pricing; reported on sales performance to guide marketing investment. Collaborated with suppliers and brand partners on co-created initiatives to expand reach and acquired new customer segments; maintained brand consisten

Managed and grew brand presence across Instagram, Facebook, TikTok, and Pinterest, increasing organic reach by 40%+ through targeted content calendars and audience engagement strategies. Executed paid social campaigns (Meta Ads) optimizing ROI, CPA, and CTR; continuously A/B tested creatives and copy to improve conversion rates. Produced compelling visual content using Canva and Adobe tools — including product photos, reels, infographics, and promotional graphics — aligned with brand identity. Conducted market analysis and competitor benchmarking to identify growth opportunities and refine positioning strategy. Tracked performance KPIs using Meta Business Suite and Google Analytics; compiled weekly and monthly reports with actionable insights for management.