Hello, I’m Heather Black. I’m a National Corporate Director of Sales with 10+ years of experience leading multi-location revenue organizations across experiential, entertainment, and hospitality brands. I’m known for building and scaling national sales functions, driving multi-million-dollar revenue growth, and aligning sales strategy with executive-level business objectives. I excel at CRM architecture, KPI design, pricing strategy, and enterprise partnerships—creating structure in complex environments and accelerating performance. In roles from Museum of Illusions to the Denver Zoo, I’ve built standardized SOPs, implemented CRM systems, and delivered executive-level reporting to guide strategic decision-making. I’m energized by cross-functional collaboration and expanding enterprise partnerships to boost top-line revenue.

Heather Black

Hello, I’m Heather Black. I’m a National Corporate Director of Sales with 10+ years of experience leading multi-location revenue organizations across experiential, entertainment, and hospitality brands. I’m known for building and scaling national sales functions, driving multi-million-dollar revenue growth, and aligning sales strategy with executive-level business objectives. I excel at CRM architecture, KPI design, pricing strategy, and enterprise partnerships—creating structure in complex environments and accelerating performance. In roles from Museum of Illusions to the Denver Zoo, I’ve built standardized SOPs, implemented CRM systems, and delivered executive-level reporting to guide strategic decision-making. I’m energized by cross-functional collaboration and expanding enterprise partnerships to boost top-line revenue.

Available to hire

Hello, I’m Heather Black. I’m a National Corporate Director of Sales with 10+ years of experience leading multi-location revenue organizations across experiential, entertainment, and hospitality brands. I’m known for building and scaling national sales functions, driving multi-million-dollar revenue growth, and aligning sales strategy with executive-level business objectives.

I excel at CRM architecture, KPI design, pricing strategy, and enterprise partnerships—creating structure in complex environments and accelerating performance. In roles from Museum of Illusions to the Denver Zoo, I’ve built standardized SOPs, implemented CRM systems, and delivered executive-level reporting to guide strategic decision-making. I’m energized by cross-functional collaboration and expanding enterprise partnerships to boost top-line revenue.

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Experience Level

Expert
Expert
Intermediate

Language

English
Fluent

Work Experience

U.S. Corporate Director of Sales at Museum of Illusions – National (19 Locations)
June 1, 2024 - May 31, 2026
Led national sales strategy and revenue performance across 19 U.S. locations, overseeing group sales, private events, partnerships, and local execution. Owned multi-million-dollar revenue streams across admissions, events, and third-party channels, with direct accountability to executive leadership. Partnered with CEO and C-suite to align sales strategy with expansion goals, pricing models, and margin optimization. Built and deployed national sales infrastructure, including standardized SOPs, CRM frameworks, and pipeline management processes across all markets. Drove cross-functional alignment between Sales, Marketing, and Operations to improve conversion rates and event profitability. Expanded enterprise partnerships and tourism relationships to increase brand visibility and top-line revenue. Delivered executive-level reporting and multi-market performance insights to guide strategic decision-making. Represented brand nationally at conventions and industry events, strengthening high-v
Guest Services Manager – Sales at Denver Zoo
January 1, 2023 - December 31, 2024
Led call center and concierge sales operations driving ticketing, memberships, and event revenue. Managed hiring, training, and KPI performance for frontline revenue teams.
Group Sales Manager at Beautiful OpCo/Casa Bonita
January 1, 2022 - December 31, 2023
Built centralized group sales function and end-to-end revenue strategy across inbound and outbound channels. Created full department infrastructure independently, including employee structure, roles, and operational workflows. Selected and implemented CRM platform and led full system build-out, pipeline design, and reporting architecture. Designed compensation plan and pay structure aligned with revenue targets and performance incentives. Developed menus, event packages, and pricing strategy to maximize profitability and conversion. Built all sales collateral and event materials supporting group and private event sales. Designed KPI frameworks and reporting cadence to improve conversion and efficiency.
Regional Sales Manager at The Summit / PERFORMANCE ENTERTAINMENT
January 1, 2018 - December 31, 2022
Oversaw group and event sales across three high-volume venues. Built CRM governance and outbound prospecting systems to scale revenue.
Director of Group Sales (CO & WA Regions) at BOWLERO CORP
January 1, 2017 - December 31, 2018
Owned group sales revenue across six locations, delivering 20% YOY growth across 12 consecutive periods. Managed remote teams and supported national sales initiatives.
Director of Sales, Marketing & Community Relations at SKY ZONE
January 1, 2016 - December 31, 2017
Built sales and community outreach programs from the ground up, driving 5–25% YOY growth.
Special Events Sales Manager at DAVE & BUSTER’S
January 1, 2012 - December 31, 2015
Increased event revenue YOY and developed junior sales talent.

Education

Business Management at University of Phoenix
January 11, 2030 - May 27, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail

Experience Level

Expert
Expert
Intermediate

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