Multi-disciplinary strategist w/25yrs exp. in London Ad Agencies helping marketing teams succeed. Media I Brand I CX I Shopper I BTB & BTC I Integrated I Public Sector Clients : Diageo, Nike, Unilever, London Heritage Quarter, P&G, Ford, British Airways Agencies : Mindshare, Carat, Grey London, VML, RGA, Publicis, WPP, Dentsu, Mediaplus Group & Starcom. With experience at the highest level in cross-agency, multi-market strategy development and activation. I've led fast turnaround new business pitch sprints, helped boards collaborate more effectively, and created new planning capabilities for agencies and clients, winning significant new business and commercial success. I am growing a consultancy 'Be More Jack' helping multi-disciplinary teams collaborate more effectively, and looking for quick income generation between projects. If you need help with the following challenges I can offer senior level experience right now : 🎤 Crafting a narrative for a brand or business that everyone believes in 💪 Helping a senior stakeholder team align on shared purpose and vision, and not just in marketing. 🧠 Designing a system and operational framework that puts the craft of connections strategy at the heart of your agency proposition 🤓 Making sense of the data and translating into actionable insights that inspire and motivate 🥷 Helping creative teams move stealth-like from insight and concept to real world activation moments 🚀 Launching a new brand, product or campaign into a crowded and ruthless market run on the new algo fuelled metrics of attention, influence and memory My strategy sleeves are all rolled up and ready to rumble!

James Hart

Multi-disciplinary strategist w/25yrs exp. in London Ad Agencies helping marketing teams succeed. Media I Brand I CX I Shopper I BTB & BTC I Integrated I Public Sector Clients : Diageo, Nike, Unilever, London Heritage Quarter, P&G, Ford, British Airways Agencies : Mindshare, Carat, Grey London, VML, RGA, Publicis, WPP, Dentsu, Mediaplus Group & Starcom. With experience at the highest level in cross-agency, multi-market strategy development and activation. I've led fast turnaround new business pitch sprints, helped boards collaborate more effectively, and created new planning capabilities for agencies and clients, winning significant new business and commercial success. I am growing a consultancy 'Be More Jack' helping multi-disciplinary teams collaborate more effectively, and looking for quick income generation between projects. If you need help with the following challenges I can offer senior level experience right now : 🎤 Crafting a narrative for a brand or business that everyone believes in 💪 Helping a senior stakeholder team align on shared purpose and vision, and not just in marketing. 🧠 Designing a system and operational framework that puts the craft of connections strategy at the heart of your agency proposition 🤓 Making sense of the data and translating into actionable insights that inspire and motivate 🥷 Helping creative teams move stealth-like from insight and concept to real world activation moments 🚀 Launching a new brand, product or campaign into a crowded and ruthless market run on the new algo fuelled metrics of attention, influence and memory My strategy sleeves are all rolled up and ready to rumble!

Available to hire

Multi-disciplinary strategist w/25yrs exp. in London Ad Agencies helping marketing teams succeed.

Media I Brand I CX I Shopper I BTB & BTC I Integrated I Public Sector
Clients : Diageo, Nike, Unilever, London Heritage Quarter, P&G, Ford, British Airways
Agencies : Mindshare, Carat, Grey London, VML, RGA, Publicis, WPP, Dentsu, Mediaplus Group & Starcom.

With experience at the highest level in cross-agency, multi-market strategy development and activation. I’ve led fast turnaround new business pitch sprints, helped boards collaborate more effectively, and created new planning capabilities for agencies and clients, winning significant new business and commercial success.

I am growing a consultancy ‘Be More Jack’ helping multi-disciplinary teams collaborate more effectively, and looking for quick income generation between projects.

If you need help with the following challenges I can offer senior level experience right now :

🎤 Crafting a narrative for a brand or business that everyone believes in

💪 Helping a senior stakeholder team align on shared purpose and vision, and not just in marketing.

🧠 Designing a system and operational framework that puts the craft of connections strategy at the heart of your agency proposition

🤓 Making sense of the data and translating into actionable insights that inspire and motivate

🥷 Helping creative teams move stealth-like from insight and concept to real world activation moments

🚀 Launching a new brand, product or campaign into a crowded and ruthless market run on the new algo fuelled metrics of attention, influence and memory

My strategy sleeves are all rolled up and ready to rumble!

See more

Language

English
Fluent

Work Experience

Strategy Consultant at London Heritage Quarter
August 1, 2025 - Present
Bringing together 20+ board-level stakeholders to align cultural, commercial and civic priorities across four London Business Districts (Northbank, Victoria, Westminster & Whitehall). Leading 1-1 interviews, group workshops & strategy proposals.
Group Strategy Director at Zeal Creative
February 1, 2025 - June 30, 2025
FMCG shopper & brand activation for London, working closely with Manchester main office and creative teams to design best-in-class comms strategies for Wilkinson Sword, Sanctuary Spa, Nestle Purina, San Pellegrino & Carlsberg.
Strategy Director at Grey London
June 1, 2024 - December 31, 2024
Designed and rolled out a multi-market planning framework & shopper toolkit integrating brand and commerce across restricted markets, and presented “Disruptive Brand Thinking” at agency Sparks Inspiration Day.
Connections Strategy Lead at VMLY&R
February 1, 2019 - February 28, 2024
Helped conceive and sell in a new audience-led planning approach bringing creative and media together; led transformation projects in collaboration with brand, social, CX, and commerce teams for Diageo Ireland, BAT (Next Gen Products), & The Coca-Cola Company – successfully pitching for Chase Finance, Ferrero, Bayer & Haleon.
Freelance Strategist at Head & Hart Consulting
January 1, 2015 - December 31, 2020
Self-employed strategy consultant; shortlisted for Yuno Juno’s Freelancer of the Year (2020). Led high-profile projects for Carlsberg (Integrated Marketing Workshops across India, Hamburg, Switzerland, Ukraine, 2019), Siemens (audience strategy for RGA), Vanguard/Worldpay/Facebook Workplace, P&G (helped establish Publicis’ Integrated Agency for P&G), Ford (major brand relaunch incl. media first for Ford Edge), and more.
Media Strategy / Innovations Director at Various (Craft, Carat’s Strategic Innovation Unit; Total Media; MindShare Invention)
January 1, 1998 - December 31, 2015
Founding member of Craft, Carat’s Strategic Innovation Unit; set up Total Media’s Insight team and secured early Campaign Award shortlist; founding member of MindShare Invention (non-traditional content and partnerships); led MindShare Unilever’s planning teams, delivering industry-recognised campaigns.

Education

IPA Excellence in Brands Graduate at IPA
January 1, 2008 - January 1, 2008
BA English & Film (2:2) at London Metropolitan University
January 11, 2030 - March 28, 2026

Qualifications

IPA Excellence in Brands Graduate
January 1, 2008 - January 1, 2008

Industry Experience

Media & Entertainment, Professional Services, Government, Consumer Goods, Software & Internet