Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I bring 20 years of marketing and content experience, including 6+ years in healthcare, focused on building impactful brands narratives. I’ve worked with Fortune 500 companies, global pharma brands, advertising agencies, insurance companies, and health tech startups to drive engagement across patient and provider touchpoints. From HCP, DTC, and clinical trials marketing campaigns to B2B, tech, and data services, and medical and wellness devices, I create marketing strategies that educate, inspire, and convert.…I bring 20 years of marketing and content experience, including 6+ years in healthcare, focused on building impactful brands narratives. I’ve worked with Fortune 500 companies, global pharma brands, advertising agencies, insurance companies, and health tech startups to drive engagement across patient and provider touchpoints. From HCP, DTC, and clinical trials marketing campaigns to B2B, tech, and data services, and medical and wellness devices, I create marketing strategies that educate, inspire, and convert.

Katherine Epstein

Copywriter, Content Strategist, Marketing Strategist, +4





I bring 20 years of marketing and content experience, including 6+ years in healthcare, focused on building impactful brands narratives. I’ve worked with Fortune 500 companies, global pharma brands, advertising agencies, insurance companies, and health tech startups to drive engagement across patient and provider touchpoints. From HCP, DTC, and clinical trials marketing campaigns to B2B, tech, and data services, and medical and wellness devices, I create marketing strategies that educate, inspire, and convert.…I bring 20 years of marketing and content experience, including 6+ years in healthcare, focused on building impactful brands narratives. I’ve worked with Fortune 500 companies, global pharma brands, advertising agencies, insurance companies, and health tech startups to drive engagement across patient and provider touchpoints. From HCP, DTC, and clinical trials marketing campaigns to B2B, tech, and data services, and medical and wellness devices, I create marketing strategies that educate, inspire, and convert.

Available to hire

I bring 20 years of marketing and content experience, including 6+ years in healthcare, focused on building impactful brands narratives. I’ve worked with Fortune 500 companies, global pharma brands, advertising agencies, insurance companies, and health tech startups to drive engagement across patient and provider touchpoints.

From HCP, DTC, and clinical trials marketing campaigns to B2B, tech, and data services, and medical and wellness devices, I create marketing strategies that educate, inspire, and convert.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Copywriter / Content Lead at Merck

January 1, 2023 - December 31, 2024

Led copywriting on a vaccine launch (CAPVAXIVE); directed derivative content strategy across branded and Now Approved websites, social ads, and banners; leveraged internal AI tools for ideation; established copywriter processes within the Digital Engagement Team and Customer Agile Team models; conducted QA on assets in PromoMats (Veeva), PatientPoint, and Figma; utilized Jira and Workfront for agile workflows.

Content Strategist at VML (formerly VMLY&R)

January 1, 2021 - December 31, 2022

Developed content strategy for Pfizer COMIRNATY and pharma accounts (HCP and DTC) and other brands; crafted copy, optimized FAQs and UX; performed market research and competitive analyses; led content mapping, concepting, and audits for pharma website and social channels.

Healthcare Copywriter / Content Strategy Marketing Consultant at Freelance / Independent

January 1, 2015 - Present

Freelance copywriting and digital marketing strategist collaborating with healthcare-focused agencies and brands (e.g., Publicis Health, XDS, MaxisIT, CVS Health/Aetna, Gingko Bioworks, HealthVerity). Delivered go-to-market content, website, social, ABM programs.

Content and Digital Marketing Strategist at HealthLink Dimensions

January 1, 2020 - December 31, 2021

Developed content and web strategy for B2B healthcare data brand; produced blogs, product pages, news; designed sales/marketing collateral; led SEO with keyword research; managed leads in Salesforce; achieved 20% SEO traffic growth in 90 days and 45% YoY increase in programmatic product revenue.

Account Director (Freelance - Contract) at FreshinUp

January 1, 2017 - December 31, 2019

Acted as principal client contact and internal Project Manager; developed strategic marketing plans and managed projects for websites, eCommerce, SaaS, and IoT builds; led remote teams of coders and designers.

Digital Account Manager at G/O Digital (Gannett Corporation)

January 1, 2014 - December 31, 2015

Managed client relationships and coordinated SEM, SEO, social media management, paid social, and reputation campaigns; produced performance reports; identified optimization opportunities; used Salesforce for client communications and project management.

Account Manager at Girlilla Marketing

January 1, 2013 - December 31, 2014

Directed digital presence for bands and brands; created and posted social content; analyzed data; managed eCommerce platforms and campaigns; produced email campaigns to 200k+ subscribers.

Content Producer at Cumulus Media

January 1, 2010 - December 31, 2013

Authored and edited web content for 500+ national radio station websites; produced SEO-friendly music/entertainment news; supported social media distribution and analytics; collaborated with promotions and marketing teams.

Advertising Assistant at Harper’s Bazaar

January 1, 2008 - December 31, 2009

Maintained relationships with fashion clients; tracked ad paging; contributed content to marketing campaigns and events; prepared reports for sales calls and fashion week meetings.

Client Services Manager/Editorial Assistant at Vault, Inc.

January 1, 2006 - December 31, 2008

Edited and delivered editorial and marketing materials for banking/finance clients; created copy for guides, developed online content, and pitched editorial concepts.

Healthcare Copywriter / Content Strategy Marketing Consultant at Self-Employed / Freelance

January 1, 2015 - Present

Freelance copywriter and digital marketing strategist partnering with healthcare-focused agencies and brands (Publicis Health, XDS, MaxisIT, etc.); provided copywriting, content strategy, and digital marketing services for healthcare brands including J&J (rare disease, autoimmune), CVS Health, and more, across DTC and HCP channels.

Advertising Assistant at Harper’s Bazaar (Hearst Corporation)

January 1, 2008 - January 1, 2009

Cultivated relationships with fashion clients; tracked ad paging vs. competitors; contributed content to campaigns and events; prepared reporting materials for sales calls and fashion week discussions.