I’m a creative leader and designer with over 20 years of experience shaping brand identity, directing multi-channel marketing, and producing high-quality visual work across corporate, agency, and start-up environments. My background includes creative direction, campaign development, and hands-on design for nationally recognized brands including Margaritaville at Sea, Carrabba’s, Bonefish Grill, Outback Steakhouse, and Raymond James Financial. I bring a dual strength: guiding teams and strategy while actively contributing to design execution. Whether developing brand systems, designing integrated campaigns, or managing production workflows, I focus on delivering cohesive, effective creative rooted in strong process and collaboration.

Heather Christman

I’m a creative leader and designer with over 20 years of experience shaping brand identity, directing multi-channel marketing, and producing high-quality visual work across corporate, agency, and start-up environments. My background includes creative direction, campaign development, and hands-on design for nationally recognized brands including Margaritaville at Sea, Carrabba’s, Bonefish Grill, Outback Steakhouse, and Raymond James Financial. I bring a dual strength: guiding teams and strategy while actively contributing to design execution. Whether developing brand systems, designing integrated campaigns, or managing production workflows, I focus on delivering cohesive, effective creative rooted in strong process and collaboration.

Available to hire

I’m a creative leader and designer with over 20 years of experience shaping brand identity, directing multi-channel marketing, and producing high-quality visual work across corporate, agency, and start-up environments. My background includes creative direction, campaign development, and hands-on design for nationally recognized brands including Margaritaville at Sea, Carrabba’s, Bonefish Grill, Outback Steakhouse, and Raymond James Financial.

I bring a dual strength: guiding teams and strategy while actively contributing to design execution. Whether developing brand systems, designing integrated campaigns, or managing production workflows, I focus on delivering cohesive, effective creative rooted in strong process and collaboration.

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Work Experience

Creative Director at Christman Creative
December 1, 2016 - Present
Lead concept development and design across print and digital media; built and managed an in-house creative team; established workflows and introduced digital asset management to improve efficiency and collaboration; defined and evolved brand identities and provided visual direction for internal and external communications; directed photo shoots and managed vendor partnerships and production logistics.
Senior Creative Director at Margaritaville at Sea
November 1, 2022 - October 1, 2025
Oversee multi-channel campaigns and brand identity for hospitality experiences; developed strategic advertising, lead generation, and new business development; led cross-functional teams, photo shoots, and production/logistics; managed vendor partnerships and tradeshow/event design to maximize engagement and brand impact.
Senior Freelance Designer at Bloomin’ Brands
September 1, 2013 - October 1, 2014
Delivered branding and marketing collateral across print and digital channels to support campaign initiatives for a portfolio of restaurant brands; designed corporate materials, sales collateral, and promotional assets.
Senior Freelance Designer at Bloomin’ Brands
June 1, 2017 - November 1, 2022
Continued freelance design work delivering branding and marketing collateral across campaigns, refining brand systems, and ensuring consistency across multiple dining brands.
Art Director at Validus Senior Living
November 1, 2014 - November 1, 2016
Directed creative for senior living marketing materials across print and digital channels; developed and maintained brand identity; contributed to campaign development and execution.
Senior Marketing Specialist at Healthesystems
October 1, 2008 - June 1, 2013
Supported marketing campaigns and branding initiatives; collaborated with cross-functional teams to develop content and design multi-channel materials.

Education

Bachelor of Arts in Graphic Design at Flagler College
January 11, 2030 - December 9, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Consumer Goods