I am a senior marketing leader who partners with cross-functional teams to craft innovative brand and content strategies that drive performance and engagement. I have a proven track record delivering multi-channel campaigns, building strong brands, and growing revenue in both B2B and B2C settings. I thrive on nurturing high-performing teams, aligning brand identity with business goals, and turning data into compelling storytelling across digital, print, and live channels. Over the years I’ve led global content studios, steered go-to-market programs, and partnered with PR, events, and product teams to launch world-class campaigns. I’m passionate about creative collaboration, operational excellence, and developing scalable processes that elevate brand experiences while delivering measurable impact for clients and stakeholders.

Heather Hurd

I am a senior marketing leader who partners with cross-functional teams to craft innovative brand and content strategies that drive performance and engagement. I have a proven track record delivering multi-channel campaigns, building strong brands, and growing revenue in both B2B and B2C settings. I thrive on nurturing high-performing teams, aligning brand identity with business goals, and turning data into compelling storytelling across digital, print, and live channels. Over the years I’ve led global content studios, steered go-to-market programs, and partnered with PR, events, and product teams to launch world-class campaigns. I’m passionate about creative collaboration, operational excellence, and developing scalable processes that elevate brand experiences while delivering measurable impact for clients and stakeholders.

Available to hire

I am a senior marketing leader who partners with cross-functional teams to craft innovative brand and content strategies that drive performance and engagement. I have a proven track record delivering multi-channel campaigns, building strong brands, and growing revenue in both B2B and B2C settings. I thrive on nurturing high-performing teams, aligning brand identity with business goals, and turning data into compelling storytelling across digital, print, and live channels.

Over the years I’ve led global content studios, steered go-to-market programs, and partnered with PR, events, and product teams to launch world-class campaigns. I’m passionate about creative collaboration, operational excellence, and developing scalable processes that elevate brand experiences while delivering measurable impact for clients and stakeholders.

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Language

Dutch
Intermediate
English
Fluent

Work Experience

Head of Marketing at Zander Labs
March 1, 2025 - Present
Leads development of long-term marketing strategies aligned with business objectives, builds brand awareness, drives customer engagement, and supports revenue growth. Oversees brand identity, messaging, content strategy, and multi-channel campaigns; fosters a culture of creativity and accountability; mentors high-performing teams across digital, press, and corporate communications.
Senior Director, Global Content Marketing at FIS
January 1, 2020 - August 1, 2024
At FIS, I led a dynamic team to achieve a 13.5% year-over-year increase in creative deliverables by optimizing workflows and enhancing efficiency. I spearheaded the documentation and improvement of processes, significantly boosting transparency and productivity. By initiating a social innovation group, I fostered the creation of cutting-edge deliverables and explored new methodologies, driving innovation within the team. My leadership contributed to an 8+ point increase in team satisfaction metrics year-over-year by enhancing support, collaboration, and growth opportunities. Additionally, I managed the implementation of a legal review process, ensuring compliance in marketing activities, and effectively directed budget and vendor-relationship management to enhance service quality and performance. Skills: Brand Marketing · Strategic Storytelling · Brand Management · Public Speaking · Marketing Strategy
Director of Content Marketing at Marketopia
September 1, 2018 - March 1, 2020
• Led my team through the successful production of 200+ individual marketing deliverables monthly, driving increases in average client ROI per month. • Generated new content marketing and public relations planning to provide strategic, data-driven structure for internal and external marketing initiatives. • Introduced standards and best practices for content creation, distribution, optimization, and maintenance to save the department 10 hours monthly. • Improved content governance and brand consistency across agency teams, maximizing cross-team collaboration and improving work accuracy and time spent by 10%. Skills: Brand Marketing · Strategic Storytelling · Brand Management · Marketing Strategy
Senior Manager, Copywriting at ConnectWise
May 1, 2014 - September 1, 2018
• Optimized the performance of a team of 15+ in-house and external content writers serving AMER, EMEA, and APAC markets. • Orchestrated corporate strategic messaging for internal and external audiences. • Served as founder and president of the CONNECTWISE Diversity Council Executive Board • Expanded content processes to improve collaboration and conversational intelligence within and among teams. • Generated new and innovative project concepts to establish the working direction for the production team. • Produced thought-leadership content for the executive team including social media, press relations, and event presentation materials. Skills: Brand Marketing · Marketing Strategy

Education

Bachelor of Science at Towson University
January 11, 2030 - October 26, 2025
Bachelor of Science in Art History at Towson University
January 11, 2030 - October 26, 2025

Qualifications

Bachelor of Science in Art History
January 11, 2030 - October 26, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Financial Services, Non-Profit Organization, Education