Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Heather Rossi, a digital marketing professional specializing in social media and online reputation management for multi-location brands. I build data-driven strategies that boost visibility, engage audiences, and protect brand image across healthcare, automotive, and consumer segments. From optimizing listings and gathering reviews to producing engaging content and aligning SEO/SEM with business goals, I translate insights into actions that move the needle.…Hi, I’m Heather Rossi, a digital marketing professional specializing in social media and online reputation management for multi-location brands. I build data-driven strategies that boost visibility, engage audiences, and protect brand image across healthcare, automotive, and consumer segments. From optimizing listings and gathering reviews to producing engaging content and aligning SEO/SEM with business goals, I translate insights into actions that move the needle.

Heather Rossi

Digital Marketer, Marketing Strategist, Content Creator, +3





Hi, I’m Heather Rossi, a digital marketing professional specializing in social media and online reputation management for multi-location brands. I build data-driven strategies that boost visibility, engage audiences, and protect brand image across healthcare, automotive, and consumer segments. From optimizing listings and gathering reviews to producing engaging content and aligning SEO/SEM with business goals, I translate insights into actions that move the needle.…Hi, I’m Heather Rossi, a digital marketing professional specializing in social media and online reputation management for multi-location brands. I build data-driven strategies that boost visibility, engage audiences, and protect brand image across healthcare, automotive, and consumer segments. From optimizing listings and gathering reviews to producing engaging content and aligning SEO/SEM with business goals, I translate insights into actions that move the needle.

Available to hire

Hi, I’m Heather Rossi, a digital marketing professional specializing in social media and online reputation management for multi-location brands. I build data-driven strategies that boost visibility, engage audiences, and protect brand image across healthcare, automotive, and consumer segments.

From optimizing listings and gathering reviews to producing engaging content and aligning SEO/SEM with business goals, I translate insights into actions that move the needle.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media & Online Reputation Manager at Joe Hudson’s Collision Center

June 1, 2023 - Present

Oversees online reputation management and social media content for a 258-location Southeast region, managing 19K listings across 85 publishers via Yext; onboarding 90+ locations; improved average star rating from 4.4 to 4.8; increased review volume using QR codes; produced 1K+ organic/paid Facebook pieces generating 2M+ views, 10M impressions, 3M reach, 750K engagements; collaborated with agency to boost SEO/SEM to ~19K monthly users and 13% higher search performance; 2025 searches totaled 62.5K (171+ per day).

Sr Digital Communications & Social Media Consultant at Blue Cross & Blue Shield of Illinois, New Mexico, Montana, Oklahoma, Texas (Health Care Service Corporation)

February 1, 2020 - April 1, 2023

Led enterprise social media marketing strategy across 25 networks for Medicare & Retail members; executed 500+ ads with $50k spend and 8.5M impressions.

Freelance Social Media & Communications at Independent/Freelance

July 1, 2019 - December 1, 2021

Provided social media & marketing support for regional automotive repair companies.

Communications & Social Media Manager at Sears Holdings Corporation

November 1, 2006 - June 1, 2019

Managed intranet content for 3k+ pieces; migrated content to new portal (DotNukeNet); tracked metrics via Google Analytics, Omniture, and DOMO; delivered organic & paid content to 105K+ followers; managed customer feedback via Yelp, Facebook, and Google+ using ReviewTrackers & Yext; increased star rating from 2.1 to 2.9 in six months; oversaw vendor relationships (Yelp, Yext, Carfax, ReviewTrackers, Kickfactory, Epsilon, Laughlin Constable) saving $30k+/year; developed digital strategy for the automotive unit, communicating to 10K+ associates via email, newsletters, intranet, webinars, and Pebble internal network.

Online Reputation Manager at Central Garden & Pet

September 1, 2017 - May 1, 2018

Managed online reputations for 24 pet brands (e.g., Kaytee, Aqueon) using Social Studio, Bazaarvoice, and Amazon.

Web Technology Manager at AT&T

April 1, 1995 - September 1, 2006

Provided web content via intranets and employee newsletters to 24K+ associates; redesigned multiple department intranet portals; managed $6M+ monthly payment of 15K+ leases and 86K+ assets; tracked initiatives via metrics to identify violations.