Heather Ryan

Available to hire

Freelance Data Consultant | Bridging data, strategy & decision-making I help product, marketing, and leadership teams that have plenty of data, but need clarity on what matters, how to explain it, and what to do next.

About

Freelance Data Consultant | Bridging data, strategy & decision-making

I help product, marketing, and leadership teams that have plenty of data, but need clarity on what matters, how to explain it, and what to do next.

I can advise and support businesses through consulting sprints and insight projects, producing practical outputs such as insight templates, executive dashboards, frameworks, and backlogs.

I’m often brought in to make sense of product and customer data, provide digital teams with actionable insights, and help stakeholders align around clear narratives.

My background spans data analysis, experimentation, and data strategy, with a particular strength in insight storytelling, strategic enablement, and moving between hands-on analysis and senior stakeholder conversations.

I’ve worked with organisations across retail, travel, automotive, financial services, and technology. Covering both ecommerce and lead-generation use cases.

I’m currently open to short-term contracts. Remote, with the right to work across the UK and EU.

  • Joined January 2026

Languages

  • EnglishFluent

Industry experience

  • Retail
  • Energy & Utilities
  • Professional Services
  • Non-Profit Organization
  • Software & Internet
  • Travel & Hospitality
  • Other

More experts in London, United Kingdom

Projects · 4

  • I bring strategy and statistical rigour to experimentation, helping teams move beyond isolated tests to a culture of continuous learning.
  • My approach combines robust methods, clear processes, and strong hypotheses - ensuring results are valid, trusted, and actionable. I focus on embedding experimentation mindsets, not just delivering activity, and always aim to upskill and hand over for long-term success.
    Client results: I set up and managed a triple-award-winning optimisation programme, for best use of data with Lexus and Toyota.
    Client examples: Toyota Europe, Lexus Europe, Forevermark, Not on the high street, Toolstation, Dunelm, Wren Kitchens.
Experimentation
  • Conversion Rate Optimization Expert
  • I help teams and wider stakeholders make sense of their data by building reports and dashboards that are clear, reliable, and focused on what matters.
  • From executive reports, to tracking an app launch or an A/B test, my work brings together different sources to make it easier to spot patterns, track performance, and decide what to do next.
    Client results: Defined and created the first set of executive dashboards for a SaaS company. Bringing product and user data to the C-suite for the first time since product launch.
    Client examples: MandM Direct, Toyota, The Jockey Club, EFL, Hitachi Energy, Capsule, and more.
Dashboards & Reporting
  • Data Visualizer
  • I specialise in turning complex data into clear, concise stories that support decision-making. My work focuses on streamlined visuals, reliable data, and consolidated sources, so insights are easy to trust and act on.
  • Whether identifying opportunities, testing assumptions, or aligning teams, each piece of insight is tied to hypothesis or next step.
    Client results: Used analysis and insight from an existing website and customer base to successfully launch a new ecomm app for a well known retailer. With first week CR improving on web by 12%.
    Client examples: MandM Direct, LNER, Toyota, Lexus, River Island, Co-op, Wren Kitchens, Specsavers, The Jockey Club, EFL, Airalo, NOTHS, Hitachi Energy, and more.
Insight & Analysis
  • Data Analyst
  • Over a series of short contract engagements, I supported Capsule across product and marketing analytics, covering product usage, feature performance, marketing website behaviour, and customer profiling.
  • The work included analysis and lightweight predictive modelling, improvements to analytics tracking, and the creation of dashboards and structured insight outputs. This drew on data from multiple sources, including BigQuery, Mixpanel, Pendo, and Hotjar, with reports visualised in Looker Studio.
  • The work improved understanding of customer behaviour and the link between marketing activity and product adoption.
  • For the first time, customer insight was feeding directly into the product backlog, with key metrics and findings visible to the C-suite and founders, supporting clearer prioritisation and ongoing performance visibility in the business.
Capsule CRM - Product & Marketing analytics
  • Data Analyst

Work experience

Data Consultant · CapsuleJun 2025 – Oct 2025 · 5 mos

- Delivered a number of short contract engagements with different focuses, spanning product usage and feature analysis, as well as marketing website performance and customer profiling. - Supported teams with a mix of exploratory analysis and predictive modelling to surface opportunities and inform prioritisation. - Produced practical outputs including marketing and product dashboards, analytics tracking frameworks, and clear recommendations for the feature backlog and next steps. - Worked across multiple data sources and tools, including BigQuery, Pendo, Google Analytics, Looker, Mixpanel, and Hotjar.

Lead Data Consultant | Data Strategy & Experimentation · Kin + Carta EuropeMar 2024 – Feb 2025 · 1 yr

Leading the strategic direction and standardisation of how we solve problems and engage with clients within the Data Practice, ensuring excellence in consultancy and client service delivery. Integral to shaping and articulating Kin + Carta's data narrative to both new and existing clients. Actively involved in business development, leveraging deep industry knowledge and a consultative approach to foster relationships, secure new engagements, and reinforce Kin + Carta's position as a leader in data-driven consulting. Expanding my expertise to encompass the full spectrum of Kin+Carta’s end-to-end data services, with a focus on AI.

Education

BSc Physics, Astrophysics & Cosmology · Lancaster University2014 – 2017

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