Experimentation
Heather Ryan
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- I bring strategy and statistical rigour to experimentation, helping teams move beyond isolated tests to a culture of continuous learning.
- My approach combines robust methods, clear processes, and strong hypotheses - ensuring results are valid, trusted, and actionable. I focus on embedding experimentation mindsets, not just delivering activity, and always aim to upskill and hand over for long-term success.
Client results: I set up and managed a triple-award-winning optimisation programme, for best use of data with Lexus and Toyota.
Client examples: Toyota Europe, Lexus Europe, Forevermark, Not on the high street, Toolstation, Dunelm, Wren Kitchens.