Available to hire
Hi, I’m Heathyr Wolfe. I bring nearly two decades of experience in fashion business, copywriting, and marketing, with a proven track record in brand development and leadership in demanding environments.
I’ve built and scaled brands, directed creative shoots and fashion styling, and shaped digital campaigns that connect with audiences. I’m passionate about turning ideas into compelling storytelling and practical results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Beginner
French
Beginner
Work Experience
Business Owner at Heathyrwolfe.com
January 1, 2009 - PresentFounder and operator of a fashion business and personal brand; responsible for brand development, marketing strategy, copywriting, styling, and digital campaigns; built ecommerce, blog, and collaborations with fashion brands.
Copy Editor at Fascinate Media PR
December 31, 2024 - September 20, 2025Edited and produced digital media content; managed email campaigns and PR materials; supported GLAAD Lesbian Visibility Week initiatives and business development activities.
Business Development at Bradley the Tailor / Fascinate Media PR
December 31, 2024 - September 20, 2025Drove business development and partnership opportunities for Fascinate Media PR; contributed to campaign strategy and client growth.
Internet Marketer / Social Media Marketing Manager at HFI Planet Funk Clothing
December 31, 2008 - September 20, 2025Managed omni-channel marketing campaigns, maintained ecommerce site, learned HTML for customization, provided IT support, and coordinated fashion events and backstage activities.
Marketing Associate at DEI Worldwide Inc.
July 1, 2006 - September 20, 2025Applied WOM marketing techniques to maximize brand exposure and loyalty; CRO to KPIs for Crest, MLB Video Games, and MGM properties; supported LV campaign logistics.
Head Accountant / Assistant to CFO at Video Bliss Inc.
May 31, 2006 - September 20, 2025Managed AR/AP, financial reporting, reconciliations; supported CFO and East Coast operations; handled office administration and vendor relations.
Receptionist / General Assistant at Dualstar Entertainment
April 30, 2004 - September 20, 2025Supported Global Marketing and Operations; maintained broadcast schedules, prepared reports, managed fan mail, and coordinated communications with international teams.
Personal Assistant to General Counsel / Office Manager at Worldlink Media
December 31, 2003 - September 20, 2025Assisted General Counsel on contracts and vendor management; oversees HR, office operations, and confidential information handling; managed calendars across coasts.
Business Owner at Heathyrwolfe.com
January 1, 2009 - PresentFounder and owner delivering fashion business, brand development, copywriting, and marketing services; responsible for strategy, campaigns, and client relations.
Copy Editor at Fascinate Media
April 26, 2021 - PresentCopy Editor for Fascinate Media on various digital media projects; involved in email campaigns and PR outreach (e.g., GLAAD Lesbian Visibility Week event at The London Stock Exchange in NYC).
Business Development at Bradley the Tailor (Fascinate Media PR)
January 1, 2024 - September 20, 2025Led business development initiatives in partnership with Fascinate Media PR; expanded client base and opportunities.
Marketing / Blog Analytics Forecasting at Poshglam
December 31, 2012 - September 20, 2025Forecasted blog analytics; managed a Word of Mouth campaign with a 20-person team; contributed to data-driven marketing decisions.
Creative Director & Stylist at Self-employed (Eugenia Kuzmina projects)
January 1, 2015 - September 20, 2025Creative Director and Key Stylist for 20+ shoots and runway shows; personal fashion stylist for Eugenia Kuzmina (~2 years).
Charity Runway Stylist / PR at Hollyrod Foundation / Various Designers
December 31, 2014 - September 20, 2025Charity runway styling; head stylist; managed assistants; pulled designers; press interviews and PR write-ups.
Interviews / PR Writing at Various Designers (Dagne Dover, Adolfo Sanchez, House of Eleven, Sweets Jewelry, Camille Wood, May-Wagner PR)
December 31, 2014 - September 20, 2025Interviews and PR write-ups; designed and pitched styling concepts and press materials.
Influencer / Campaign Contributor at Influenster
January 1, 2019 - PresentParticipated in multiple consumer campaigns reviewing beauty, fragrances, makeup, and home goods.
Freelance Campaign Contributor at So Post
January 1, 2015 - PresentEngaged in multiple corporate campaigns as a freelance contributor; content creation and outreach.
Marketing & Social Media Manager at HFI Planet Funk Clothing
December 31, 2008 - September 20, 2025Internet marketing, social media management; ecommerce maintenance; event promotion; HTML customization.
Marketing Associate at DEI Worldwide Inc.
July 1, 2006 - September 20, 2025Word of Mouth Marketing; CRO to KPIs; campaign optimization for Crest, MLB Video Games, MGM properties.
Head Accountant / Assistant to CFO at Video Bliss Inc.
May 1, 2006 - September 20, 2025Head Bookkeeper; AR/AP, financial reporting, bank reconciliations; vendor payments; office management support to CFO and East Coast CEO.
Receptionist / General Assistant at Dualstar Entertainment
April 1, 2004 - September 20, 2025Global Marketing and Operations; managed broadcast schedules; fan mail; admin duties; communications with team and family.
Personal Assistant to General Counsel / Office Manager at Worldlink Media
December 1, 2003 - September 20, 2025PA to GC; contracts; vendors; HR; office calendar management; confidential information handling.
Business Owner at Heathyrwolfe.com
January 1, 2009 - PresentFounder and owner providing fashion business strategy, copywriting, and marketing services to clients.
Copy Editor at Fascinate Media PR
December 31, 2024 - September 20, 2025Copy Editor for Fascinate Media, various projects; digital media work; included Email project/Blast INVITE for GLAAD Lesbian Visibility Week at The London Stock Exchange in NYC.
Business Development at Bradley the Tailor, Fascinate Media PR
December 31, 2024 - September 20, 2025Business development with Bradley the Tailor; client outreach and partnerships.
Influencer at Influenster / So Post
January 1, 2019 - PresentReview beauty, fragrances, makeup and home goods; multiple campaigns and voxbox collaborations.
Personal Fashion Stylist at Eugenia Kuzmina (and related fashion projects)
December 31, 2014 - September 20, 2025Creative Director and Key Stylist for 20+ shoots and runway shows; personal stylist to Eugenia Kuzmina (~2 years); stylist work for editorials and PR.
Creative Director at Coffee Table Comedy (book for Eugenia Kuzmina)
December 31, 2014 - September 20, 2025Creative direction for a fashion coffee table book; coordinated product placements and PR; interviews with designers.
Head Stylist at Various (Charity and Editorial Projects)
December 31, 2014 - September 20, 2025Head stylist for charity runway events; LA Design Competition judge; pulled designers and managed a team of assistants; directed 20+ shoots including editorial and underwater projects.
Charity Fashion Model & Stylist at Hollyrod Foundation / Breast Cancer Calendar
December 31, 2014 - September 20, 2025Charity fashion work as model and stylist; contributed to calendar and events.
Internet Marketer / Social Media Marketing Manager at HFI Planet Funk Clothing
December 31, 2008 - September 20, 2025Omni-marketing, social media management, CRO-focused marketing; maintained ecommerce site and web presence; led blog and events promotion; IT support for marketing.
Marketing Associate at DEI Worldwide Inc.
July 1, 2006 - September 20, 2025Word of Mouth Marketing specialist; CRO to KPIs; campaigns for Crest, MLB Video Games, MGM; travel for LV campaign.
Head Accountant / Assistant to CFO at Video Bliss Inc.
May 1, 2006 - September 20, 2025Head accountant; AR/AP, financial reporting, bank reconciliations; payroll support; office management.
Receptionist / General Assistant at Dualstar Entertainment
April 1, 2004 - September 20, 2025Part of Global Marketing & Operations; managed broadcast schedules, marketing reports, fan mail database; phone and workflow coordination.
Personal Assistant to General Counsel / Office Manager at Worldlink Media
December 1, 2003 - September 20, 2025Supported General Counsel with contracts, vendors, and employees; HR-related tasks; office coordination.
Business Owner at Heathyrwolfe.com
January 1, 2009 - PresentFounder and owner; fashion, marketing, and digital media services for client brands.
Copy Editor at Fascinate Media PR
December 31, 2024 - September 20, 2025Copy Editor for Fascinate Media, various projects; digital media work; PR and email campaigns.
Business Development at Fascinate Media PR
December 31, 2024 - September 20, 2025Developed business for Bradley the Tailor; expanded PR campaigns.
Blog Analytics Forecasting / Word of Mouth Campaign Manager at Poshglam
December 31, 2012 - September 20, 2025Forecasted blog analytics; managed a team of 20 students for Word of Mouth campaign.
Charity Runway Stylist at Hollyrod Foundation
December 31, 2014 - September 20, 2025Judge; pulled designers; head stylist; managed a team of three assistants.
Influencer / Campaign Participant at Influenster
January 1, 2019 - PresentInfluencer with multiple campaigns reviewing beauty, fragrances, makeup, and home goods; campaigns for Dior, Gucci, Viktor & Rolf, Morphe, Anastasia Brow, Lancôme.
Content Creator / Campaign Participant at SoPost
January 1, 2015 - PresentParticipants in campaigns for SoPost; blog analytics and social media content.
Internet Marketer / Social Media Marketing Manager at HFI Planet Funk Clothing
December 31, 2008 - September 20, 2025Marketing campaigns; omnichannel marketing; maintained ecommerce; learned HTML; IT support; increased online sales; backstage coordinator for fashion events.
Marketing Associate at DEI Worldwide Inc.
July 1, 2006 - September 20, 2025Word of Mouth Marketing; CRO to KPIs; campaigns for Crest, MLB Video Games, MGM properties; travel for LV campaign.
Head Accountant / Assistant to CFO at Video Bliss Inc.
May 1, 2006 - September 20, 2025Head accountant; AR/AP; bank reconciliations; 1099/W-9 filings; office management; support CFO.
Receptionist/General Assistant at Dualstar Entertainment
April 1, 2004 - September 20, 2025Global Marketing and Operations; maintain broadcast schedule database; fan mail management; marketing materials.
Personal Assistant to General Counsel / Office Manager at Worldlink Media
December 1, 2003 - September 20, 2025Assistant to GC; contracts, vendors, clients, employees; HR duties; conference calendar; cross-coastal coordination.
Business Owner at Heathyrwolfe.com
January 1, 2009 - PresentOwner of Heathyr Wolfe fashion business; develops brand strategy, marketing campaigns, copywriting, styling and content for clients; manages operations and online presence.
Copy Editor at Fascinate Media
January 1, 2024 - September 20, 2025Copy Editor for Fascinate Media; PREmail project; email blasts; involvement with GLAAD Lesbian Visibility Week in NYC; digital media work.
Business Development at Bradley the Tailor, Fascinate Media PR
January 1, 2024 - September 20, 2025Developed business development and PR initiatives; blog analytics forecasting for Poshglam; managed team of 20 students for Word-of-Mouth campaigns.
Creative Director and Key Stylist at Freelance (Client: Eugenia Kuzmina)
December 31, 2014 - September 20, 2025Creative Director and Key Stylist over 20 shoots and runway shows; Personal Fashion Stylist to Eugenia Kuzmina (~2 years); led styling, product placement and PR write-ups.
Charity Runway Stylist at Hollyrod Foundation
December 31, 2014 - September 20, 2025Charity runway stylist; pulled designer (Adolfo Sanchez); head stylist; managed team of three assistants; 20+ photoshoots including editorial, press, catalog, headshots, promo, and underwater shoots.
Influencer/Brand Ambassador at Influenster
January 1, 2019 - PresentInfluencer campaigns; reviews of beauty, fragrances, makeup, home goods (#voxboxes); campaigns for Dior, Gucci, Viktor & Rolf, Morphe, Anastasia Beverly Hills, Lancôme; skincare campaigns; Yeouth campaigns.
Internet Marketer/Social Media Marketing Manager at Planet Funk Clothing
December 31, 2008 - September 20, 2025Led omni-marketing campaigns; maintained ecommerce website, social media; HTML customization; IT support; increased internet sales 18%; events and promotions; backstage coordination for fashion shows.
Marketing Associate at DEI Worldwide Inc.
July 1, 2006 - September 20, 2025Word-of-Mouth Marketing; CRO to KPIs; campaigns for Crest, MLB Video Games, MGM properties in Las Vegas; travel for LV campaigns; sales strategy development.
Head Accountant/Assistant to CFO at Video Bliss Inc.
May 1, 2006 - September 20, 2025Head Bookkeeper; AR/AP; bank reconciliations; 1099s; vendor payments; office management; CFO and East Coast CEO support.
Receptionist/General Assistant at Dualstar Entertainment
April 1, 2004 - September 20, 2025Global Marketing and Operations; managed broadcast schedule for Mary-Kate & Ashley Olsen; fan mail management; marketing reports; press cuttings.
Personal Assistant to General Counsel/Office Manager at Worldlink Media
December 1, 2003 - September 20, 2025PA to GC; contracts, vendors, clients, HR; calendar management; sensitive information handling; front desk and office coordination.
Sr. Men’s Fashion Editor at FastLane.com
January 1, 2014 - PresentI took minutes, and created a schedule for up to year in advance. I had a editorial column on marketing at Planet Funk Clothing, which I produced weekly.
Social Media Manager at Planet Funk Clothing
January 1, 2009 - PresentI started PlanetFunkBlog.com. As sole writer, I brought internet sales up by 18% in the first quarter. I worked on all aspects of Internet, and marketing campaigns.
Business Owner at HeathyrWolfe.com
February 1, 2014 - PresentI cover events, blogging, PR writeups for clients, editorials, and personal shopper. This includes editorial styling and personal shopping.
Business Owner at Heathyrwolfe.com
January 1, 2009 - PresentOwner and operator providing fashion business development, marketing, copywriting, and brand services for clients.
Copy Editor at Fascinate Media
December 31, 2024 - September 23, 2025Copy Editor for Fascinate Media, various digital media projects.
Business Development at Fascinate Media PR
December 31, 2024 - September 23, 2025Business development with Bradley the Tailor; PR campaigns and client liaison.
Blog Analytics Forecaster / Team Lead at Poshglam
December 31, 2012 - September 23, 2025Forecasted blog analytics; managed a team of 20 students for Word of Mouth campaigns.
Creative Director & Stylist at Eugenia Kuzmina Projects
December 31, 2014 - September 23, 2025Creative direction and key styling for 20+ shoots/runway shows; Personal Fashion Stylist to Eugenia Kuzmina.
Influencer / Campaign Participant at Influenster (Various brands)
January 1, 2019 - PresentParticipated in multiple influencer campaigns reviewing beauty, fragrances, makeup and home goods.
Head Accountant / Assistant to CFO at Video Bliss Inc.
May 1, 2006 - September 23, 2025Head accountant; supported CFO; AR/AP, financial reporting, bank reconciliation.
Marketing Associate at DEI Worldwide Inc.
July 1, 2006 - September 23, 2025Word of Mouth marketing campaigns; CRO to KPIs; client marketing for Crest, MLB Video Games, MGM properties; travel involved.
Internet Marketer / Social Media Marketing Manager at HFI Planet Funk Clothing
December 31, 2008 - September 23, 2025Managed marketing campaigns; omni-marketing; maintained ecommerce; learned HTML; ran blog; events; social media promotion.
Receptionist / General Assistant at Dualstar Entertainment
April 1, 2004 - September 23, 2025Global Marketing and Operations support; broadcast schedule management; fan mail handling and related duties.
Personal Assistant to General Counsel / Office Manager at Worldlink Media
December 1, 2003 - September 23, 2025Provided office management and personal assistant support to GC; contracts, vendors, HR; sensitive information handling.
Education
Fashion business and Marketing at Parsons
August 8, 2022 - January 30, 2026The New Scool and Parsons Fashion Business and Marketing certificate
Modern Journalism x Rolling Stone course at NYU
September 20, 2025 - September 20, 2025Yellowbrick, NYU and Rolling Stone, Modern Journalism certification course.
AA at C
September 20, 2025 - September 20, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Other, Consumer Goods, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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