Available to hire
Hi, I’m Heba Hammad. I help brands grow through strategic influencer marketing, PR, and partnerships. With 17+ years of experience across PR strategy, event management, media relations, and high-impact brand collaborations, I drive campaigns from concept to measurable results.
I’ve led teams at Gonnect Digital Marketing Agency and ICW, built strong influencer networks, and delivered data-driven performance reporting. My work has earned recognition including Top 100 Influencers in Dubai (Influencer Award 2023) and features on UAE national television and major publications. I thrive on creating authentic brand stories, coordinating high-profile events, and delivering campaigns that boost branding, reach, and engagement.
Experience Level
Language
English
Fluent
Arabic
Fluent
Work Experience
Managing Director - MENA at Gonnect Digital Marketing Agency
February 1, 2025 - PresentEstablishes relationships with influencers to achieve campaign goals; coordinates with the influencer team to ensure timely delivery; ensures adherence to client briefs and marketing communications; monitors creator content to deliver the right message; conducts post-campaign performance screening and reporting; approves content on behalf of the client.
Customer Success Sr. Manager – Influencer Marketing – MENA at ICW
January 31, 2024 - October 7, 2025Oversees customer success for influencer marketing programs across the MENA region, ensuring client satisfaction, campaign delivery, and performance optimization; collaborates with influencers and internal teams to maximize impact.
Customer Relation Manager - UAE at Damac Properties
December 31, 2022 - October 7, 2025Manages customer relations and communications; drives client satisfaction and loyalty; coordinates with sales and marketing to deliver excellent service.
Customer Relations and Operation Manager - UAE at Emirates NBD
December 31, 2018 - October 7, 2025Leads customer relations and operations; ensures smooth service delivery and operational excellence in banking services.
Sales Team Leader - Egypt at Emaar Misr
December 31, 2014 - October 7, 2025Led sales team efforts, driving revenue growth and team performance in a competitive market.
Senior Sales Admin - Egypt at Damac Properties
December 31, 2010 - October 7, 2025Oversaw sales administration and coordination to support property sales and client servicing.
New Business Processing at International Life Insurance Company
December 31, 2007 - October 7, 2025Handled new business processing tasks, ensuring accuracy and timely completion.
Managing Director - MENA at Gonnect Digital Marketing Agency
February 1, 2025 - PresentEstablish and maintain relationships with influencers to achieve campaign goals, coordinate with the influencer team to ensure on-time delivery, align content with client briefs and marketing communications, monitor creators’ content for accuracy and messaging, and review post-campaign performance for reporting.
Customer Success Sr. Manager – Influencer Marketing – MENA at ICW
January 31, 2024 - October 7, 2025Led customer success for influencer marketing across the MENA region, onboarding and supporting clients, ensuring successful campaigns, and building lasting relationships with creators and brand partners.
Customer Relation Manager - UAE at Damac Properties
December 31, 2022 - October 7, 2025Managed customer relations in the UAE, coordinating with sales and marketing teams to deliver property marketing initiatives and improve client satisfaction.
Customer Relations and Operation Manager - UAE at Emirates NBD
December 31, 2018 - October 7, 2025Oversaw customer relations and operations in UAE, driving process improvements and delivering high-quality service experiences.
Sales Team Leader at Emaar Misr
December 31, 2014 - October 7, 2025Led a sales team in Egypt, driving revenue growth, coaching staff, and coordinating with cross-functional teams to achieve targets.
Senior Sales Admin at Damac Properties
December 31, 2010 - October 7, 2025Provided senior sales administration support in Egypt, streamlining processes and supporting property sales activities.
New Business Processing at International Life Insurance Company
December 31, 2007 - October 7, 2025Handled new business processing activities, ensuring accurate and timely processing of client data and applications.
Customer Success Sr. Manager – Influencer Marketing at ICW
November 1, 2022 - PresentPrimary POC for addressing client issues or escalations; managed large accounts including Carrefour, Homebox, Dubizzle, Bayut, MDLBeast KSA, Vatika, Chalhoub Group, Homes r Us; tracked influencer performance and managed affiliate marketing; established strong relationships with influencers; ensured campaign delivery and deadlines by coordinating with the influencer team; followed client briefs to optimize performance, branding, and awareness; monitored creator content and delivered messages aligned with brand guidelines; approved content on behalf of the client; developed and executed influencer marketing strategies and creative campaigns; contributed content ideas and writing when needed; proficient in Branch, Adjust, Kochava, and Zoho platforms.
Customer Relation Manager at Damac Properties
January 1, 2022 - October 7, 2025Managed customer relations for UAE property portfolio; focused on delivering exceptional customer experiences and coordinating with sales and property teams to optimize client journeys.
Customer Relations and Operation Manager at Emirates NBD
January 1, 2018 - October 7, 2025Led customer relations and operations in the UAE, enhancing service delivery, process efficiency, and overall customer satisfaction across banking operations.
Sales Team Leader at Emaar Misr
January 1, 2014 - October 7, 2025Led a sales team, drove revenue growth, managed client relationships, and achieved sales targets in the Egyptian market.
Senior Sales Admin at Damac Properties
January 1, 2010 - October 7, 2025Provided administrative support for sales operations, maintained records and processes, and coordinated with sales teams in Egypt.
New Business Processing at International Life Insurance Company
January 1, 2007 - October 7, 2025Handled new business processing, onboarding, and administrative support for policy setup.
Influencer Marketing, PR & Strategic Partnerships Lead - MENA at Gonnect Digital Marketing Agency
January 1, 2024 - PresentEstablished relationships with influencers to achieve campaign goals; coordinated influencer teams to ensure on-time delivery; followed client briefs for improved performance, branding, and awareness; led guest list planning for high-profile events; managed invitations and stakeholder coordination to maximize attendance and impact; monitored content for messaging accuracy and post-campaign performance.
Customer Success Sr. Manager – Influencer Marketing – MENA at ICW
November 1, 2022 - January 1, 2024Led customer success initiatives for influencer marketing across the MENA region.
Customer Relation Manager at Damac Properties
January 1, 2019 - January 1, 2022Managed customer relations within UAE portfolio and oversaw related operations.
Customer Relations and Operation Manager at Emirates NBD
January 1, 2014 - January 1, 2018Led customer relations and operations for UAE.
Sales Team Leader at Emaar Misr
January 1, 2010 - January 1, 2014Led sales team operations in Egypt.
Senior Sales Admin at Damac Properties
January 1, 2007 - January 1, 2010Administrative support for sales initiatives in Egypt.
New Business Processing at International Life Insurance Company
January 1, 2005 - January 1, 2007Processed new business applications and related activities.
Education
Bachelor's Degree at Ain Shams University
January 11, 2030 - January 1, 2005Post Graduate Diploma in Written and Simultaneous Translation at The American University in Cairo - AUC
January 11, 2030 - January 1, 2005Emirates NBD Academy Training (Business Continuity Management; Problem-solving and Customer Appreciation; Operation and Customer-Focused Management – Phase I & II; AML and CTF – Introduction; Customer Service Academy Phase II) at Emirates NBD Academy
January 1, 2017 - October 7, 2025Bachelor's Degree in English at Ain Shams University
January 11, 2030 - January 1, 2005Diploma in Written and Simultaneous Translation at The American University in Cairo (AUC)
January 11, 2030 - January 1, 2005Bachelor's Degree in English at Ain Shams University
January 11, 2030 - January 1, 2005Post Graduate Diploma in Written and Simultaneous Translation at The American University in Cairo - AUC
January 11, 2030 - January 1, 2005Bachelor's Degree in English at Ain Shams University
January 1, 2005 - January 1, 2005Post Graduate Diploma in Written and Simultaneous Translation at The American University in Cairo (AUC)
January 1, 2005 - January 1, 2005Qualifications
Emirates NBD Academy Training (Business Continuity Management; Problem-solving and Customer Appreciation; Operation and Customer-Focused Management – Phase I & II; AML and CTF – Introduction; Customer Service Academy Phase II)
January 1, 2017 - October 7, 2025Diploma in Written and Simultaneous Translation
January 11, 2030 - January 1, 2005Training by Emirates NBD Academy
January 1, 2017 - October 7, 2025Business Continuity Management
January 1, 2017 - October 7, 2025Problem-solving and Customer Appreciation
January 1, 2017 - October 7, 2025Operation and Customer-Focused Management – Phase I
January 1, 2017 - October 7, 2025Operation and Customer-Focused Management – Phase II
January 1, 2017 - October 7, 2025AML and CTF – Introduction
January 1, 2017 - October 7, 2025Customer Service Academy Phase II - Retail Distribution
January 1, 2017 - October 7, 2025Delivering Excellent Customer Service and Communication Management
January 1, 2017 - October 7, 2025Online Courses & Masterclasses
January 11, 2030 - February 26, 2026Business Continuity Management
January 1, 2017 - January 1, 2017Problem-solving and Customer Appreciation
January 1, 2017 - January 1, 2017Operation and Customer-Focused Management – Phase I
January 1, 2017 - January 1, 2017Operation and Customer-Focused Management – Phase II
January 1, 2017 - January 1, 2017AML and CTF – Introduction
January 1, 2017 - January 1, 2017Customer Service Academy Phase II - Retail Distribution
January 1, 2017 - January 1, 2017Delivering Excellent Customer Service and Communication Management
January 1, 2017 - January 1, 2017Industry Experience
Media & Entertainment, Real Estate & Construction, Financial Services, Professional Services, Retail, Other, Software & Internet, Travel & Hospitality
Experience Level
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