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I'm a passionate and results-driven digital marketer with hands-on experience in strategy, content creation, and analytics. I bring a deep understanding of brand, audience, and mission, and I thrive on turning insights into engaging campaigns that drive growth. I'm eager to contribute to your organization's success by embracing new challenges and expanding my skills as part of a collaborative team.…I'm a passionate and results-driven digital marketer with hands-on experience in strategy, content creation, and analytics. I bring a deep understanding of brand, audience, and mission, and I thrive on turning insights into engaging campaigns that drive growth. I'm eager to contribute to your organization's success by embracing new challenges and expanding my skills as part of a collaborative team.

Heba Osman

Social Media Manager, Content Producer, Content Creator, +2

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I'm a passionate and results-driven digital marketer with hands-on experience in strategy, content creation, and analytics. I bring a deep understanding of brand, audience, and mission, and I thrive on turning insights into engaging campaigns that drive growth. I'm eager to contribute to your organization's success by embracing new challenges and expanding my skills as part of a collaborative team.…I'm a passionate and results-driven digital marketer with hands-on experience in strategy, content creation, and analytics. I bring a deep understanding of brand, audience, and mission, and I thrive on turning insights into engaging campaigns that drive growth. I'm eager to contribute to your organization's success by embracing new challenges and expanding my skills as part of a collaborative team.

Available to hire

I’m a passionate and results-driven digital marketer with hands-on experience in strategy, content creation, and analytics. I bring a deep understanding of brand, audience, and mission, and I thrive on turning insights into engaging campaigns that drive growth.

I’m eager to contribute to your organization’s success by embracing new challenges and expanding my skills as part of a collaborative team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Digital Specialist at The Canadian Federation of Independent Business

August 1, 2025 - Present

Develop and execute a multi-platform social media strategy; produce engaging multimedia content; manage paid social campaigns; drive community engagement; plan integrated digital campaigns; write high-quality, conversion-focused content; apply SEO best practices; collaborate with cross-functional teams to bring campaigns to life; conduct keyword research and track KPIs with analytics to optimize performance.

Social Media Specialist at The Canadian Federation of Independent Business

October 1, 2022 - August 1, 2025

Managed multi-platform social media content calendar; developed graphics and content; performed daily community management; produced weekly, monthly, and quarterly performance reports; repurposed content across internal teams; stayed current with social media best practices.

Social Media Coordinator at Astoria Marketing

November 1, 2019 - August 1, 2020

Supported digital marketing efforts by optimizing SEO, managing ad campaigns, and publishing content across social platforms; edited monthly marketing content; conducted market research; managed monthly reporting on web, social, and campaign analytics.

Digital Marketing Specialist at Freelancer

July 1, 2016 - July 1, 2019

Managed end-to-end digital marketing projects for a diverse client portfolio; launched and optimized multi-channel campaigns; wrote and proofread marketing copy; monitored performance and delivered insights; conducted market and competitor research.

Marketing Manager at Rama Group of Companies

September 1, 2012 - March 1, 2016

Led a cross-functional marketing and sales team; collaborated with stakeholders to develop tailored marketing solutions; prepared estimates and forecasting; conducted market analysis and supported revenue growth; developed sales strategies and customer engagement frameworks.

Website Developer at University of Medical Sciences & Technology (UMST)

February 1, 2012 - Present

Trained within the Software Engineering Unit to enhance the university's website functionality, usability, and user experience.