I'm a communications professional with experience across journalism, marketing, public relations, and executive support. I craft compelling content for TV, digital, and social platforms and build brand visibility through strategic campaigns and media relations. I've managed business operations, contracts, and stakeholder communications at executive levels, and I excel at adapting to fast-paced environments, delivering impact, and collaborating with diverse teams to produce engaging, results-driven media. I thrive in cross-functional settings, delivering high-quality work from research and interviewing to writing, editing, and presenting. I am passionate about storytelling that informs, entertains, and drives meaningful engagement across platforms.

Heba Abu Hamideh

I'm a communications professional with experience across journalism, marketing, public relations, and executive support. I craft compelling content for TV, digital, and social platforms and build brand visibility through strategic campaigns and media relations. I've managed business operations, contracts, and stakeholder communications at executive levels, and I excel at adapting to fast-paced environments, delivering impact, and collaborating with diverse teams to produce engaging, results-driven media. I thrive in cross-functional settings, delivering high-quality work from research and interviewing to writing, editing, and presenting. I am passionate about storytelling that informs, entertains, and drives meaningful engagement across platforms.

Available to hire

I’m a communications professional with experience across journalism, marketing, public relations, and executive support. I craft compelling content for TV, digital, and social platforms and build brand visibility through strategic campaigns and media relations. I’ve managed business operations, contracts, and stakeholder communications at executive levels, and I excel at adapting to fast-paced environments, delivering impact, and collaborating with diverse teams to produce engaging, results-driven media.

I thrive in cross-functional settings, delivering high-quality work from research and interviewing to writing, editing, and presenting. I am passionate about storytelling that informs, entertains, and drives meaningful engagement across platforms.

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Experience Level

Intermediate
Intermediate

Language

Arabic
Fluent
English
Fluent

Work Experience

Marketing Specialist & Public Relations at IQON Marketing
November 1, 2024 - July 1, 2025
Planned and executed integrated marketing and PR campaigns, boosting brand visibility in the competitive beauty and lifestyle sectors. Built and managed relationships with media outlets, influencers, and strategic partners to secure coverage and collaborations. Created compelling content for digital and social platforms, aligning messaging with brand identity and audience engagement goals. Drafted press releases, promotional materials, and client communications to ensure consistent and professional brand representation. Supported brand events, launches, and promotional activities, coordinating logistics and media outreach.
Office Manager & Personal Assistant at ARAMADA Investments | Water Refined Oil
April 1, 2025 - Present
Provide high-level executive and administrative support to the CEO, including drafting reports, presentations, correspondence, and meetings. Liaise with internal departments and external stakeholders to coordinate projects and operations. Review, analyze, and summarize contracts and business opportunities, preparing reports to support strategic decision-making. Manage CEO’s property portfolio, business records, and filing systems. Coordinate schedules, travel, and corporate events to ensure seamless operations.
Journalist at Salford Now
September 1, 2020 - May 1, 2023
Developed and delivered original news content for TV, radio, online, and print platforms across local stories. Demonstrated strong newsroom judgment and editorial integrity, conducting research, interviewing sources, writing articles, and contributing to live broadcasts. Produced a portfolio of news pieces highlighting community issues and public interest topics. Gained experience in all aspects of news production, from archival research to on-air presenting, while collaborating with editors, photographers, and producers.
Broadcasting Presenter at Salford City Radio
September 1, 2022 - December 1, 2022
Hosted a weekly morning show, delivering news, music, and engaging content for listeners. Coordinated guest interviews, produced show segments, and ensured smooth live delivery with a focus on audience engagement and timeliness. Worked closely with producers and engineers to maintain on-air quality and adhere to broadcasting standards.

Education

Bachelor of Arts in Broadcasting Journalism at University of Salford
September 1, 2020 - July 1, 2023

Qualifications

Salford Journalism Award – Second Best Student Journalist
January 11, 2030 - December 4, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Financial Services