Available to hire
I am a skilled professional experienced in Marketing, Brand Management, Advertising, and Public Relations, with a strong background in digital and print media. Over the years, I have developed expertise managing creative teams, executing digital marketing campaigns, and driving operational excellence across diverse brand categories.
I bring creativity, resourcefulness, and a passion for strategic planning to my work, consistently delivering quality results on time and within budget. My ability to collaborate with clients and stakeholders helps me translate business goals into effective marketing strategies that achieve measurable success.
Experience Level
Language
English
Fluent
Urdu
Intermediate
Work Experience
PR Communication & Marketing Lead - Digital Marketing at FHM Pakistan Publications Pvt. Ltd.
April 30, 2024 - August 27, 2025Handled overall print and digital marketing activities worth PKR 200 million, overseeing multiple brand categories, magazine, and print publications across social media platforms. Developed and executed creative digital marketing strategies, led a creative team, collaborated with clients and internal stakeholders, managed the full creative process to ensure timely and budget-compliant project delivery. Maintained relationships with external partners and agencies, analyzed campaign metrics to optimize performance, and ensured consistency of brand identity across digital touchpoints.
Managing Team Leader OGV & Branding/Sales at AIESEC
December 31, 2020 - August 27, 2025Managed multiple sectors including Corporate Affairs, Outgoing Global Entrepreneurship, Talent Management, Finance and Legal. Led branding and marketing presence of the organization for over two years, consistently exceeding sales targets through negotiation and client relationship management. Developed creative branding campaigns including graphic design and content creation for social media. Played a key role in communications increasing stakeholder engagement and participation in programs.
PR Communication & Marketing Lead - Digital Marketing at FHM Pakistan Publications Pvt. Ltd.
April 30, 2024 - August 27, 2025Managed overall print and digital marketing activities worth PKR 200 million, overseeing different brand categories, content, magazines, and print publications across various social media platforms. Developed and executed creative digital marketing strategies, led a creative team, collaborated with clients and stakeholders to create effective solutions, managed projects from ideation to execution, maintained brand identity standards, kept abreast of industry trends, and analyzed campaign performance for continuous improvement.
Managing Team Leader OGV & Branding/Sales at AIESEC (NGO)
December 31, 2020 - August 27, 2025Led multiple sectors including Corporate Affairs, Outgoing Global Entrepreneurship, Outgoing Global Volunteering, Talent Management, Finance, and Legal. Managed branding and marketing presence of the organization for over two years. Consistently met and exceeded sales targets, demonstrated negotiation skills, created and executed branding campaigns with compelling content and visuals, crafted persuasive narratives to enhance engagement and participation in programs.
Education
Bachelor of Business Administration (BBA) – Marketing & Advertising at SZABIST - Karachi
January 11, 2030 - August 27, 2025Intermediate - Business & Economics at DA Degree College
January 11, 2030 - August 27, 2025Matriculation – Medical Science at St. Joseph’s Convent High School
January 11, 2030 - August 27, 2025Bachelor of Business Administration (BBA) – Marketing & Advertising at SZABIST - Karachi Pakistan
January 11, 2030 - August 27, 2025Intermediate - Business & Economics at DA Degree College
January 11, 2030 - August 27, 2025Matriculation – Medical Science at St. Joseph’s Convent High School
January 11, 2030 - August 27, 2025Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Retail, Professional Services, Education, Consumer Goods
Experience Level
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