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I’m a creative brand builder and marketing professional with 20+ years of experience growing businesses through visual storytelling, brand identity, customer engagement, and experiential marketing. I’ve built brands from scratch, driven loyalty, and crafted visually compelling experiences that perform in both physical spaces and online. I’m passionate about turning ideas into high-impact results, staying ahead of trends, and delivering personalized, client-focused service. I thrive on collaboration and excellence, forging lasting client relationships while maintaining a friendly, approachable approach. My work blends design, storytelling, and strategic execution to create cohesive brands and measurable outcomes.…I’m a creative brand builder and marketing professional with 20+ years of experience growing businesses through visual storytelling, brand identity, customer engagement, and experiential marketing. I’ve built brands from scratch, driven loyalty, and crafted visually compelling experiences that perform in both physical spaces and online. I’m passionate about turning ideas into high-impact results, staying ahead of trends, and delivering personalized, client-focused service. I thrive on collaboration and excellence, forging lasting client relationships while maintaining a friendly, approachable approach. My work blends design, storytelling, and strategic execution to create cohesive brands and measurable outcomes.

Heidi Louise Calitri

Brand Designer, Graphic Designer, Content Producer, +1

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I’m a creative brand builder and marketing professional with 20+ years of experience growing businesses through visual storytelling, brand identity, customer engagement, and experiential marketing. I’ve built brands from scratch, driven loyalty, and crafted visually compelling experiences that perform in both physical spaces and online. I’m passionate about turning ideas into high-impact results, staying ahead of trends, and delivering personalized, client-focused service. I thrive on collaboration and excellence, forging lasting client relationships while maintaining a friendly, approachable approach. My work blends design, storytelling, and strategic execution to create cohesive brands and measurable outcomes.…I’m a creative brand builder and marketing professional with 20+ years of experience growing businesses through visual storytelling, brand identity, customer engagement, and experiential marketing. I’ve built brands from scratch, driven loyalty, and crafted visually compelling experiences that perform in both physical spaces and online. I’m passionate about turning ideas into high-impact results, staying ahead of trends, and delivering personalized, client-focused service. I thrive on collaboration and excellence, forging lasting client relationships while maintaining a friendly, approachable approach. My work blends design, storytelling, and strategic execution to create cohesive brands and measurable outcomes.

Available to hire

I’m a creative brand builder and marketing professional with 20+ years of experience growing businesses through visual storytelling, brand identity, customer engagement, and experiential marketing. I’ve built brands from scratch, driven loyalty, and crafted visually compelling experiences that perform in both physical spaces and online. I’m passionate about turning ideas into high-impact results, staying ahead of trends, and delivering personalized, client-focused service.

I thrive on collaboration and excellence, forging lasting client relationships while maintaining a friendly, approachable approach. My work blends design, storytelling, and strategic execution to create cohesive brands and measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder | Brand & Content Manager at Devils Nectar Sensory Syrups

August 1, 2025 - Present

Built and launched a consumer product brand with a strong focus on visual identity, social presence, and customer experience. Created full brand identity (logo, packaging, color palette, and visual content style). Developed a social-first product presentation and promotional content strategy. Designed vendor booth experiences optimized for visual impact, brand recognition, and conversion. Created product storytelling and pitch frameworks that increased customer interest and repeat sales. Managed content planning, customer engagement, and brand messaging. Used live events as content capture and brand awareness drivers. Managed customer interactions, pitching product benefits and customizing recommendations to taste profiles. Oversaw production, inventory, fulfillment, and customer service, ensuring orders were delivered on time.

Salon Manager | Master Stylist at Dapper 5 Fine Men’s Grooming

October 1, 2025 - Present

Manages brand presentation, in-store marketing, and client experience strategy. Drives retail product promotion through storytelling, education, and visual merchandising. Builds long-term client relationships and repeat business through personalized brand experience. Recruits and trains staff to deliver consistent brand-aligned service experiences. Maintains a polished, visually appealing environment aligned with upscale brand standards. Develops staff training, SOPs, and service workflows to optimize client flow and satisfaction, cultivating a customer-centric salon environment to boost sales and retention.

Shift Manager | Bartender at Posh & Pours

August 1, 2025 - October 1, 2025

Helped launch a new concept with emphasis on brand presentation, menu design, and visual experience. Designed signature cocktails with strong visual and thematic branding. Drove repeat business through experience-focused service and product storytelling.

Server | Bartender at The Frisco Bar & Grill

April 1, 2025 - August 1, 2025

Maintained 5-star customer experience ratings through service and engagement. Upsold specials and featured items using persuasive, customer-focused communication.

Owner | Brand Director | Master Stylist at Calitri’s Hair Design Luxury Salon

January 1, 2014 - January 1, 2025

Owned and operated a premium luxury salon for 11 years. Built a premium personal brand and local reputation through visual identity, client experience, and word-of-mouth marketing. Curated a consistent brand look, feel, and messaging across all touchpoints. Created transformation-based storytelling that drove referrals and loyalty. Managed marketing decisions, promotions, seasonal campaigns, and product launches. Built a loyal client base through trust and brand experience, earning top-rated salon recognition based on reviews.