Senior SEO & GEO Consultant | Technical SEO, International Search Strategy & AI Visibility I’m a senior freelance SEO and Generative Engine Optimization consultant with more than 16+ years of experience helping companies improve their organic visibility, technical website performance and discoverability across traditional and AI-powered search. I have worked with international organisations and brands including NielsenIQ, SAP Latin America, adidas, McMakler, MARC O’POLO and Rakuten. My experience ranges from hands-on SEO analysis to strategic consulting and the coordination of complex projects involving content, development, analytics and management teams. My main areas of expertise include: Technical, onsite and international SEO/GEO/AEO audits SEO and GEO strategies and roadmaps AI-search visibility and Generative Engine Optimization Keyword, competitor, content-gap and search-intent research Multilingual and multi-market SEO Website architecture, navigation and internal linking Content hubs, landing pages, FAQs and topic clusters Hreflang, canonicals, redirects, XML sitemaps and indexation Structured data, schema markup and llms.txt SEO-/GEO-reporting, KPI definition and performance analysis Creation of clear Jira tickets and implementation requirements I work comfortably with both large international websites and smaller organisations that need practical, prioritised recommendations. My approach combines strategic thinking with detailed analysis and implementation support. I do not simply identify SEO problems—I explain their potential impact, define priorities and help the relevant teams turn recommendations into concrete actions. Over the coming months, I am particularly interested in remote freelance and consulting assignments involving technical SEO, international SEO, AI-search visibility, GEO audits, content strategy and ongoing SEO support. I can work directly with marketing teams or act as the link between content, development, analytics and management. I work professionally in English, German and Spanish and have extensive experience collaborating with international stakeholders. Availability: Remote projects from mid-August 2026 Hourly rate: €100 per hour for the first 20 hours per month. Additional hours from the 21st hour onward are billed at €85 per hour.…

Heinz Lustig

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Senior SEO & GEO Consultant | Technical SEO, International Search Strategy & AI Visibility I’m a senior freelance SEO and Generative Engine Optimization consultant with more than 16+ years of experience helping companies improve their organic visibility, technical website performance and discoverability across traditional and AI-powered search. I have worked with international organisations and brands including NielsenIQ, SAP Latin America, adidas, McMakler, MARC O’POLO and Rakuten. My experience ranges from hands-on SEO analysis to strategic consulting and the coordination of complex projects involving content, development, analytics and management teams. My main areas of expertise include: Technical, onsite and international SEO/GEO/AEO audits SEO and GEO strategies and roadmaps AI-search visibility and Generative Engine Optimization Keyword, competitor, content-gap and search-intent research Multilingual and multi-market SEO Website architecture, navigation and internal linking Content hubs, landing pages, FAQs and topic clusters Hreflang, canonicals, redirects, XML sitemaps and indexation Structured data, schema markup and llms.txt SEO-/GEO-reporting, KPI definition and performance analysis Creation of clear Jira tickets and implementation requirements I work comfortably with both large international websites and smaller organisations that need practical, prioritised recommendations. My approach combines strategic thinking with detailed analysis and implementation support. I do not simply identify SEO problems—I explain their potential impact, define priorities and help the relevant teams turn recommendations into concrete actions. Over the coming months, I am particularly interested in remote freelance and consulting assignments involving technical SEO, international SEO, AI-search visibility, GEO audits, content strategy and ongoing SEO support. I can work directly with marketing teams or act as the link between content, development, analytics and management. I work professionally in English, German and Spanish and have extensive experience collaborating with international stakeholders. Availability: Remote projects from mid-August 2026 Hourly rate: €100 per hour for the first 20 hours per month. Additional hours from the 21st hour onward are billed at €85 per hour.…

Next availability:
August 17, 2026

Senior SEO & GEO Consultant | Technical SEO, International Search Strategy & AI Visibility

I’m a senior freelance SEO and Generative Engine Optimization consultant with more than 16+ years of experience helping companies improve their organic visibility, technical website performance and discoverability across traditional and AI-powered search.

I have worked with international organisations and brands including NielsenIQ, SAP Latin America, adidas, McMakler, MARC O’POLO and Rakuten. My experience ranges from hands-on SEO analysis to strategic consulting and the coordination of complex projects involving content, development, analytics and management teams.

My main areas of expertise include:

Technical, onsite and international SEO/GEO/AEO audits
SEO and GEO strategies and roadmaps
AI-search visibility and Generative Engine Optimization
Keyword, competitor, content-gap and search-intent research
Multilingual and multi-market SEO
Website architecture, navigation and internal linking
Content hubs, landing pages, FAQs and topic clusters
Hreflang, canonicals, redirects, XML sitemaps and indexation
Structured data, schema markup and llms.txt
SEO-/GEO-reporting, KPI definition and performance analysis
Creation of clear Jira tickets and implementation requirements

I work comfortably with both large international websites and smaller organisations that need practical, prioritised recommendations. My approach combines strategic thinking with detailed analysis and implementation support. I do not simply identify SEO problems—I explain their potential impact, define priorities and help the relevant teams turn recommendations into concrete actions.

Over the coming months, I am particularly interested in remote freelance and consulting assignments involving technical SEO, international SEO, AI-search visibility, GEO audits, content strategy and ongoing SEO support. I can work directly with marketing teams or act as the link between content, development, analytics and management.

I work professionally in English, German and Spanish and have extensive experience collaborating with international stakeholders.

Availability: Remote projects from mid-August 2026
Hourly rate: €100 per hour for the first 20 hours per month. Additional hours from the 21st hour onward are billed at €85 per hour.

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Language

Spanish; Castilian
Fluent
German
Fluent
English
Fluent
Portuguese
Intermediate
Dutch
Beginner
French
Beginner

Work Experience

Independent SEO & GEO Consultant at rankingfusions e.K.
July 13, 2026 - Present
Independent senior consultant specialising in SEO, Generative Engine Optimization, technical SEO, international search strategy and organic performance. Through rankingfusions, I have supported international organisations, agencies and established brands with technical audits, keyword research, content strategies, website migrations, international SEO, AI-search visibility, analytics and ongoing performance monitoring. My work usually involves close collaboration with content, development, analytics, product and management teams. I translate complex SEO findings into prioritised recommendations, strategic roadmaps and actionable development tickets. I work professionally in English, German and Spanish.
Freelance SEO Specialist at McMakler
July 1, 2022 - June 30, 2023
Supported McMakler’s internal SEO team for one year across a range of technical, content and offsite SEO projects. The engagement began with a comprehensive technical SEO audit. The audit documented technical issues, recommended solutions, estimated impact and project scope, priorities, responsibilities and development requirements. I also created actionable Jira tickets for the implementation teams. I conducted a content-gap analysis to identify topics that could strengthen McMakler’s organic authority and visibility. The resulting recommendations were incorporated into the editorial calendar and used to update existing content and create new pages. I also reviewed the website’s main navigation and identified inconsistencies across different areas of the site. I developed recommendations for a clearer and more SEO-friendly navigation structure and presented these recommendations during collaborative working sessions. Further responsibilities included keyword monitoring, link-building analysis and recurring SEO reporting covering onsite and offsite performance. Tools: Ahrefs, Screaming Frog, Rank Ranger, Jira and Excel.
Freelance Senior SEO Consultant at NielsenIQ
May 1, 2021 - July 15, 2026
International SEO and GEO consultancy for NielsenIQ’s global website, working primarily in English with development, content, analytics and thought-leadership teams. My responsibilities include technical, onsite and GEO audits for a complex international website with numerous country and language versions. I develop and maintain strategic SEO roadmaps and create detailed development requirements relating to hreflang, canonicals, redirects, XML sitemaps, robots.txt, indexation, internal linking, error pages, metadata, headings, image attributes and structured data. I also conduct international keyword research, competitor analysis, content-gap analysis and search-intent research, with a strong focus on English-language markets. Further responsibilities include developing SEO recommendations for thought-leadership content, reports, insight articles, solution pages and strategic landing pages. I create content hubs, topic clusters, FAQs, evergreen content and customer-journey structures. My current work increasingly focuses on AI-search visibility and Generative Engine Optimization, including llms.txt, structured data and the optimisation of content for large language models and generative search systems. I also produce management reports, SEO presentations and recurring performance analyses covering rankings, organic visibility, traffic, indexation, Core Web Vitals and technical issues. Tools: Ahrefs, SISTRIX, Screaming Frog, Lumar, BrightEdge, Google Search Console, Google Analytics, Google PageSpeed Insights, HubSpot, Jira, Excel and keywordtool.io.
Product Analyst for SEO and ASO Initiatives at Adidas
October 1, 2018 - June 30, 2020
Worked as a product analyst supporting global SEO and App Store Optimization initiatives. My responsibilities included defining SEO and ASO KPIs, selecting appropriate tools and developing technical specifications for the data-integration team. I conducted quality assurance for SEO and ASO data and monitored KPIs for multiple internal projects and initiatives. I interpreted performance data and translated it into insights and actionable recommendations for global and regional teams. I also produced forecasts to estimate the potential organic-search and app-store impact of proposed projects. Tools: Adobe Analytics, Google Search Console, Screaming Frog, Searchmetrics, Exasol, MobileAction, AppsFlyer, Excel and PowerPoint.
Freelance SEO Consultant at MARC O’POLO
November 1, 2016 - March 31, 2019
Provided technical and content-focused SEO consultancy for the international fashion retailer MARC O’POLO. My work included a comprehensive technical onsite audit and the development of a redirect and migration concept for moving international subdomains into a country-folder structure. I conducted keyword research, optimised metadata and supported the creation and optimisation of category and landing pages. I also provided training sessions for internal teams on SEO content optimisation. Further responsibilities included supporting the creation of search-optimised landing pages for individual markets and product categories. Tools: Jira, DeepCrawl, Screaming Frog, Majestic, Google Search Console, SISTRIX and Google Analytics.
SEO Consultant for Latin America at SAP
July 13, 2015 - January 1, 2019
Profile.pdf PDF Ok so for twine.net I need to write bio and well basically what they need you know is to have like a description of what I do what I've done so far and you know what my focus in the upcoming weeks or months is going to be so I would be available for a job as from mid August 2026 remote and my hourly rate ranges from you know 85 euros to 100 viewers this basically depends on the amount of hours so if we're talking about at least 20 hours per month then sorry if it's 20 hour up to 20 hours I request like 100 Euros per hour if it's more than that right so if you book for example 21 hours so as as from the 21st hour onwards it's going to be 85 so up to 220 hours it's going to be a hundred and then so base 2010 and then it moves on that's in euros. Besides that can you generate out of my profile LinkedIn profile bio Suggested Twine headline Senior SEO & GEO Consultant | Technical SEO, International Search Strategy & AI Visibility Profile bio I’m a senior freelance SEO and Generative Engine Optimization consultant with more than 15 years of experience helping companies improve their organic visibility, technical website performance and discoverability across traditional and AI-powered search. I have worked with international organisations and brands including NielsenIQ, SAP Latin America, adidas, McMakler, MARC O’POLO and Rakuten. My experience ranges from hands-on SEO analysis to strategic consulting and the coordination of complex projects involving content, development, analytics and management teams. My main areas of expertise include: Technical, onsite and international SEO audits SEO and GEO strategies and roadmaps AI-search visibility and Generative Engine Optimization Keyword, competitor, content-gap and search-intent research Multilingual and multi-market SEO Website architecture, navigation and internal linking Content hubs, landing pages, FAQs and topic clusters Hreflang, canonicals, redirects, XML sitemaps and indexation Structured data, schema markup and llms.txt SEO reporting, KPI definition and performance analysis Creation of clear Jira tickets and implementation requirements I work comfortably with both large international websites and smaller organisations that need practical, prioritised recommendations. My approach combines strategic thinking with detailed analysis and implementation support. I do not simply identify SEO problems—I explain their potential impact, define priorities and help the relevant teams turn recommendations into concrete actions. Over the coming months, I am particularly interested in remote freelance and consulting assignments involving technical SEO, international SEO, AI-search visibility, GEO audits, content strategy and ongoing SEO support. I can work directly with marketing teams or act as the link between content, development, analytics and management. I work professionally in English, German and Spanish and have extensive experience collaborating with international stakeholders.
Senior SEO Manager at spacedealer GmbH
February 1, 2013 - July 13, 2015
Managed SEO projects for agency clients, covering onsite, on-page, offsite and off-page optimisation. My responsibilities included technical and content audits, link building, rich-snippet implementation, SEO strategy, potential analyses and budget management. I also worked directly with HTML and CSS and supported the implementation of search-optimisation measures across client websites. Tools: SISTRIX, Searchmetrics, Google Analytics, Google Search Console, Adform and Adobe Omniture.

Education

Master of Arts Politikwissenschaften at Philipps-Universität Marburg Philipps-Universität Marburg
September 1, 2008 - July 30, 2011
Bachelor of Arts European Studies at Maastricht University
September 1, 2005 - August 1, 2008
Exchange student in Braga, Portugal at Universidado de Minho, Braga, Portugal
August 1, 2006 - February 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Real Estate & Construction, Retail, Financial Services, Telecommunications, Wholesale & Distribution
    Freelance Senior SEO Consultant

    International SEO and GEO consultancy for NielsenIQ’s global website, working primarily in English with development, content, analytics and thought-leadership teams.

    My responsibilities include technical, onsite and GEO audits for a complex international website with numerous country and language versions. I develop and maintain strategic SEO roadmaps and create detailed development requirements relating to hreflang, canonicals, redirects, XML sitemaps, robots.txt, indexation, internal linking, error pages, metadata, headings, image attributes and structured data.

    I also conduct international keyword research, competitor analysis, content-gap analysis and search-intent research, with a strong focus on English-language markets.

    Further responsibilities include developing SEO recommendations for thought-leadership content, reports, insight articles, solution pages and strategic landing pages. I create content hubs, topic clusters, FAQs, evergreen content and customer-journey structures.

    My current work increasingly focuses on AI-search visibility and Generative Engine Optimization, including llms.txt, structured data and the optimisation of content for large language models and generative search systems.

    I also produce management reports, SEO presentations and recurring performance analyses covering rankings, organic visibility, traffic, indexation, Core Web Vitals and technical issues.

    Tools: Ahrefs, SISTRIX, Screaming Frog, Lumar, BrightEdge, Google Search Console, Google Analytics, Google PageSpeed Insights, HubSpot, Jira, Excel and keywordtool.io.

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