Heinz Lustig

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Senior SEO & GEO Consultant | Technical SEO, International Search Strategy & AI Visibility I’m a senior freelance SEO and Generative Engine Optimization consultant with more than 16+ years of experience helping…

About

Senior SEO & GEO Consultant | Technical SEO, International Search Strategy & AI Visibility

I’m a senior freelance SEO and Generative Engine Optimization consultant with more than 16+ years of experience helping companies improve their organic visibility, technical website performance and discoverability across traditional and AI-powered search.

I have worked with international organisations and brands including NielsenIQ, SAP Latin America, adidas, McMakler, MARC O’POLO and Rakuten. My experience ranges from hands-on SEO analysis to strategic consulting and the coordination of complex projects involving content, development, analytics and management teams.

My main areas of expertise include:

Technical, onsite and international SEO/GEO/AEO audits
SEO and GEO strategies and roadmaps
AI-search visibility and Generative Engine Optimization
Keyword, competitor, content-gap and search-intent research
Multilingual and multi-market SEO
Website architecture, navigation and internal linking
Content hubs, landing pages, FAQs and topic clusters
Hreflang, canonicals, redirects, XML sitemaps and indexation
Structured data, schema markup and llms.txt
SEO-/GEO-reporting, KPI definition and performance analysis
Creation of clear Jira tickets and implementation requirements

I work comfortably with both large international websites and smaller organisations that need practical, prioritised recommendations. My approach combines strategic thinking with detailed analysis and implementation support. I do not simply identify SEO problems—I explain their potential impact, define priorities and help the relevant teams turn recommendations into concrete actions.

Over the coming months, I am particularly interested in remote freelance and consulting assignments involving technical SEO, international SEO, AI-search visibility, GEO audits, content strategy and ongoing SEO support. I can work directly with marketing teams or act as the link between content, development, analytics and management.

I work professionally in English, German and Spanish and have extensive experience collaborating with international stakeholders.

Availability: Remote projects from mid-August 2026
Hourly rate: €100 per hour for the first 20 hours per month. Additional hours from the 21st hour onward are billed at €85 per hour.

  • Joined July 2026

Languages

  • Spanish; CastilianFluent
  • GermanFluent
  • EnglishFluent
  • PortugueseIntermediate
  • DutchBeginner
  • FrenchBeginner

Industry experience

  • Consumer Goods
  • Manufacturing
  • Real Estate & Construction
  • Retail
  • Financial Services
  • Telecommunications
  • Wholesale & Distribution

Projects · 1

International SEO and GEO consultancy for NielsenIQ’s global website, working primarily in English with development, content, analytics and thought-leadership teams.

My responsibilities include technical, onsite and GEO audits for a complex international website with numerous country and language versions. I develop and maintain strategic SEO roadmaps and create detailed development requirements relating to hreflang, canonicals, redirects, XML sitemaps, robots.txt, indexation, internal linking, error pages, metadata, headings, image attributes and structured data.

I also conduct international keyword research, competitor analysis, content-gap analysis and search-intent research, with a strong focus on English-language markets.

Further responsibilities include developing SEO recommendations for thought-leadership content, reports, insight articles, solution pages and strategic landing pages. I create content hubs, topic clusters, FAQs, evergreen content and customer-journey structures.

My current work increasingly focuses on AI-search visibility and Generative Engine Optimization, including llms.txt, structured data and the optimisation of content for large language models and generative search systems.

I also produce management reports, SEO presentations and recurring performance analyses covering rankings, organic visibility, traffic, indexation, Core Web Vitals and technical issues.

Tools: Ahrefs, SISTRIX, Screaming Frog, Lumar, BrightEdge, Google Search Console, Google Analytics, Google PageSpeed Insights, HubSpot, Jira, Excel and keywordtool.io.

Freelance Senior SEO Consultant
  • SEO Expert

Work experience· 7 roles

Independent SEO & GEO Consultant · rankingfusions e.K.Jul 2026 – Present · 5 mos

Independent senior consultant specialising in SEO, Generative Engine Optimization, technical SEO, international search strategy and organic performance. Through rankingfusions, I have supported international organisations, agencies and established brands with technical audits, keyword research, content strategies, website migrations, international SEO, AI-search visibility, analytics and ongoing performance monitoring. My work usually involves close collaboration with content, development, analytics, product and management teams. I translate complex SEO findings into prioritised recommendations, strategic roadmaps and actionable development tickets. I work professionally in English, German and Spanish.

Freelance SEO Specialist · McMaklerJul 2022 – Jun 2023 · 1 yr

Supported McMakler’s internal SEO team for one year across a range of technical, content and offsite SEO projects. The engagement began with a comprehensive technical SEO audit. The audit documented technical issues, recommended solutions, estimated impact and project scope, priorities, responsibilities and development requirements. I also created actionable Jira tickets for the implementation teams. I conducted a content-gap analysis to identify topics that could strengthen McMakler’s organic authority and visibility. The resulting recommendations were incorporated into the editorial calendar and used to update existing content and create new pages. I also reviewed the website’s main navigation and identified inconsistencies across different areas of the site. I developed recommendations for a clearer and more SEO-friendly navigation structure and presented these recommendations during collaborative working sessions. Further responsibilities included keyword monitoring, link-building analysis and recurring SEO reporting covering onsite and offsite performance. Tools: Ahrefs, Screaming Frog, Rank Ranger, Jira and Excel.

Freelance Senior SEO Consultant · NielsenIQMay 2021 – Jul 2026 · 5 yrs 3 mos

International SEO and GEO consultancy for NielsenIQ’s global website, working primarily in English with development, content, analytics and thought-leadership teams. My responsibilities include technical, onsite and GEO audits for a complex international website with numerous country and language versions. I develop and maintain strategic SEO roadmaps and create detailed development requirements relating to hreflang, canonicals, redirects, XML sitemaps, robots.txt, indexation, internal linking, error pages, metadata, headings, image attributes and structured data. I also conduct international keyword research, competitor analysis, content-gap analysis and search-intent research, with a strong focus on English-language markets. Further responsibilities include developing SEO recommendations for thought-leadership content, reports, insight articles, solution pages and strategic landing pages. I create content hubs, topic clusters, FAQs, evergreen content and customer-journey structures. My current work increasingly focuses on AI-search visibility and Generative Engine Optimization, including llms.txt, structured data and the optimisation of content for large language models and generative search systems. I also produce management reports, SEO presentations and recurring performance analyses covering rankings, organic visibility, traffic, indexation, Core Web Vitals and technical issues. Tools: Ahrefs, SISTRIX, Screaming Frog, Lumar, BrightEdge, Google Search Console, Google Analytics, Google PageSpeed Insights, HubSpot, Jira, Excel and keywordtool.io.

Product Analyst for SEO and ASO Initiatives · AdidasOct 2018 – Jun 2020 · 1 yr 9 mos
Freelance SEO Consultant · MARC O’POLONov 2016 – Mar 2019 · 2 yrs 5 mos
SEO Consultant for Latin America · SAPJul 2015 – Jan 2019 · 3 yrs 7 mos
Senior SEO Manager · spacedealer GmbHFeb 2013 – Jul 2015 · 2 yrs 6 mos

Education

Master of Arts Politikwissenschaften · Philipps-Universität Marburg Philipps-Universität Marburg2008 – 2011
Bachelor of Arts European Studies · Maastricht University2005 – 2008
Exchange student in Braga, Portugal · Universidado de Minho, Braga, Portugal2006 – 2007

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