Freelance Senior SEO Consultant

International SEO and GEO consultancy for NielsenIQ’s global website, working primarily in English with development, content, analytics and thought-leadership teams.

My responsibilities include technical, onsite and GEO audits for a complex international website with numerous country and language versions. I develop and maintain strategic SEO roadmaps and create detailed development requirements relating to hreflang, canonicals, redirects, XML sitemaps, robots.txt, indexation, internal linking, error pages, metadata, headings, image attributes and structured data.

I also conduct international keyword research, competitor analysis, content-gap analysis and search-intent research, with a strong focus on English-language markets.

Further responsibilities include developing SEO recommendations for thought-leadership content, reports, insight articles, solution pages and strategic landing pages. I create content hubs, topic clusters, FAQs, evergreen content and customer-journey structures.

My current work increasingly focuses on AI-search visibility and Generative Engine Optimization, including llms.txt, structured data and the optimisation of content for large language models and generative search systems.

I also produce management reports, SEO presentations and recurring performance analyses covering rankings, organic visibility, traffic, indexation, Core Web Vitals and technical issues.

Tools: Ahrefs, SISTRIX, Screaming Frog, Lumar, BrightEdge, Google Search Console, Google Analytics, Google PageSpeed Insights, HubSpot, Jira, Excel and keywordtool.io.