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Hi there, I’m an experienced marketing professional with a proven track record in developing and delivering regional marketing and brand strategies aligned to business plans. I thrive in fast-paced environments and enjoy turning data into actionable plans that drive growth and stakeholder engagement. I’m a pragmatic, outcome‑focused communicator who bring experience of increasing footfall and recognition of brand and products. Over the years I’ve led campaigns across infrastructure, retail, and energy sectors, built omni‑channel marketing programs, and created internal comms and thought leadership to strengthen brands. I’m a value led marketer, passionate about solving problems, mentoring teams, and delivering growth through brand development, content creation, and stakeholder engagement across multiple markets.…Hi there, I’m an experienced marketing professional with a proven track record in developing and delivering regional marketing and brand strategies aligned to business plans. I thrive in fast-paced environments and enjoy turning data into actionable plans that drive growth and stakeholder engagement. I’m a pragmatic, outcome‑focused communicator who bring experience of increasing footfall and recognition of brand and products. Over the years I’ve led campaigns across infrastructure, retail, and energy sectors, built omni‑channel marketing programs, and created internal comms and thought leadership to strengthen brands. I’m a value led marketer, passionate about solving problems, mentoring teams, and delivering growth through brand development, content creation, and stakeholder engagement across multiple markets.

Helen Booth

Brand Strategist, Content Creator, Growth Marketer, +4

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Hi there, I’m an experienced marketing professional with a proven track record in developing and delivering regional marketing and brand strategies aligned to business plans. I thrive in fast-paced environments and enjoy turning data into actionable plans that drive growth and stakeholder engagement. I’m a pragmatic, outcome‑focused communicator who bring experience of increasing footfall and recognition of brand and products. Over the years I’ve led campaigns across infrastructure, retail, and energy sectors, built omni‑channel marketing programs, and created internal comms and thought leadership to strengthen brands. I’m a value led marketer, passionate about solving problems, mentoring teams, and delivering growth through brand development, content creation, and stakeholder engagement across multiple markets.…Hi there, I’m an experienced marketing professional with a proven track record in developing and delivering regional marketing and brand strategies aligned to business plans. I thrive in fast-paced environments and enjoy turning data into actionable plans that drive growth and stakeholder engagement. I’m a pragmatic, outcome‑focused communicator who bring experience of increasing footfall and recognition of brand and products. Over the years I’ve led campaigns across infrastructure, retail, and energy sectors, built omni‑channel marketing programs, and created internal comms and thought leadership to strengthen brands. I’m a value led marketer, passionate about solving problems, mentoring teams, and delivering growth through brand development, content creation, and stakeholder engagement across multiple markets.

Available to hire

Hi there, I’m an experienced marketing professional with a proven track record in developing and delivering regional marketing and brand strategies aligned to business plans. I thrive in fast-paced environments and enjoy turning data into actionable plans that drive growth and stakeholder engagement. I’m a pragmatic, outcome‑focused communicator who bring experience of increasing footfall and recognition of brand and products. Over the years I’ve led campaigns across infrastructure, retail, and energy sectors, built omni‑channel marketing programs, and created internal comms and thought leadership to strengthen brands. I’m a value led marketer, passionate about solving problems, mentoring teams, and delivering growth through brand development, content creation, and stakeholder engagement across multiple markets.

Skills

CRM

WordPress

Experience Level

CRM

Expert

WordPress

Intermediate

Language

English

Fluent

Work Experience

Freelance Marketing & Communications at Infrastructure

November 1, 2024 - Present

Developing omni-channel marketing and communications plans to support the organisation's business plan; creating content and media activity across digital platforms (including social media and SEO); leading small teams and budgets; building digital assets and thought leadership to support brand and lead generation.

Global Marketing & Communications Associate Director at Currie & Brown

June 1, 2022 - April 1, 2024

Led global and regional marketing and brand strategies; managed a team of internal and external communications professionals; delivered quarterly campaign plans and event programs; developed corporate website and partner sites; directed internal comms to 25,000 staff.

Head of Marketing, Tactical Solutions at FM CG

May 1, 2021 - July 1, 2022

Developed a three-year marketing and communications strategy to support data-led, people-powered tactical in-store solutions; built omni-channel campaigns and leveraged stakeholder relationships; managed budgets and teams; integrated brand identity across markets.

Marketing Manager (Maternity Cover) at Essar Oil UK Ltd

May 1, 2020 - May 1, 2021

Led marketing activity during a maternity cover; developed content, campaigns and media plans; built internal communications and external PR; supported brand and energy sector campaigns.

Head of Marketing / UK&I Head of Marketing at Peel Ports Group

March 1, 2017 - January 1, 2020

Led development and implementation of UK&I marketing and communications strategy to position Peel Ports as a leading logistics provider; created assets and narratives to support sustainability, client engagement and growth; managed events and PR; built a narrative and assets for the brand.

Head of Inward Investment / LEP Growth Platform (Contract) at LEP Growth Platform, Liverpool

January 1, 2020 - July 1, 2020

Led regional stakeholder consultation to produce a new brand narrative and inbound investment campaign; developed a digital toolkit (SEO and targeted emails) and coordinated events/networking to promote inward investment.

Marketing & Business Development Consultant at Freelance

September 1, 2006 - January 1, 2011

Delivered marketing strategies from concept through to execution and evaluation for multiple organisations, including local authorities and charities; developed content, campaigns and stakeholder engagement plans.

Place Marketing Manager at Chester City Council

September 1, 2002 - August 1, 2006

Led place marketing to promote Chester as a place to live, work, visit, invest and do business; developed marketing assets and campaigns to strengthen the city's profile.

Marketing Manager at Iceland Retail

September 1, 2000 - August 1, 2002

Rolled out seasonal in-store promotions and campaigns across 700+ stores nationwide; implemented loyalty initiatives to drive customer engagement and sales growth.

Marketing Executive at Compaq Computers

January 1, 1998 - August 1, 2000

Supported marketing campaigns and product launches in London; contributed to regional campaigns and partner engagement.

Economic Development Officer at Basildon Council

January 1, 1989 - January 1, 1992

Implemented economic development initiatives and worked with local stakeholders to attract investment and growth.

Trainer Forex Dealer at Commercial Union

June 1, 1986 - January 1, 1989

Delivered training and support in foreign exchange products and risk management to colleagues.