I'm a graphic designer with a background in communication design and advertising, with a primary focus on packaging design. With over five years of experience in marketing and design, I collaborate with teams and stakeholders to deliver high-quality design that supports brand and marketing goals. I've built a strong portfolio across graphic design, packaging, publication, content creation, print and digital production, and social media campaigns. From crafting gift packaging and POS materials to producing video content and managing content calendars, I aim to boost brand presence and audience engagement, growing communities from zero to 15K followers in 1.5 years through viral content and collaborations.

Helen Stravels

I'm a graphic designer with a background in communication design and advertising, with a primary focus on packaging design. With over five years of experience in marketing and design, I collaborate with teams and stakeholders to deliver high-quality design that supports brand and marketing goals. I've built a strong portfolio across graphic design, packaging, publication, content creation, print and digital production, and social media campaigns. From crafting gift packaging and POS materials to producing video content and managing content calendars, I aim to boost brand presence and audience engagement, growing communities from zero to 15K followers in 1.5 years through viral content and collaborations.

Available to hire

I’m a graphic designer with a background in communication design and advertising, with a primary focus on packaging design. With over five years of experience in marketing and design, I collaborate with teams and stakeholders to deliver high-quality design that supports brand and marketing goals.

I’ve built a strong portfolio across graphic design, packaging, publication, content creation, print and digital production, and social media campaigns. From crafting gift packaging and POS materials to producing video content and managing content calendars, I aim to boost brand presence and audience engagement, growing communities from zero to 15K followers in 1.5 years through viral content and collaborations.

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Work Experience

Marketing Designer
January 1, 2019 - January 1, 2022
Delivered marketing assets across paid ads, EDMs, websites and Instagram (50K followers). Developed POS materials to support product launches across retail, print and digital channels. Designed gift box packaging for multiple suppliers, adhering to brand guidelines and die lines. Created and edited high-quality video and visual content for brand partnerships and owned channels. Managed content planning, publishing and performance analysis to optimise audience engagement. Grew organic following from zero to 14.8K in 1.5 years through viral content and collaborations.
Graphic & Web Designer at Entrust ICT
January 1, 2020 - January 1, 2023
Provided graphic and web design services for an IT company, including branding, marketing assets, packaging, product launches and digital content. Collaborated with internal teams to ensure timely campaign execution across websites, email, brochures and social media channels.
Junior Graphic Designer / Digital Content Creator at CWM Homewares
January 1, 2023 - January 1, 2025
Supported branding and marketing across retail and online channels. Created digital assets for websites and social media, collaborated with internal teams and suppliers, and produced high-quality video and visual content. Managed content planning and campaign execution across multiple channels.
Social Media at Helen's Travels
January 1, 2024 - Present
Collaborated with internal teams and suppliers to ensure timely campaign execution. Implemented SEO keyword updates to increase organic website traffic. Produced digital and print marketing assets for websites, email marketing, brochures and social media channels.
Social Media Manager at Helen's Travels
January 1, 2024 - Present
Managed, scheduled and published posts and paid ads via Meta Business Suite. Implemented SEO keyword updates to increase organic website traffic. Produced digital and print marketing assets for websites, email marketing, brochures and social media channels.

Education

Bachelor of Design / Media and Communication at Swinburne University of Technology
January 11, 2030 - January 24, 2026
Bachelor of Design / Media and Communication at Swinburne University of Technology
January 11, 2030 - February 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet