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Founder & Director of The Gym Wear Boutique, a UK DTC activewear brand. Experienced in e-commerce, content creation, social media, email marketing, and paid advertising, with a strong background in brand storytelling, performance marketing, and customer growth…

Helen Marra

Brand Designer, Content Creator, Social Media Freelancer, +2

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Founder & Director of The Gym Wear Boutique, a UK DTC activewear brand. Experienced in e-commerce, content creation, social media, email marketing, and paid advertising, with a strong background in brand storytelling, performance marketing, and customer growth…

Available to hire

Founder & Director of The Gym Wear Boutique, a UK DTC activewear brand. Experienced in e-commerce, content creation, social media, email marketing, and paid advertising, with a strong background in brand storytelling, performance marketing, and customer growth

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder & Director at The Gym Wear Boutique

March 1, 2018 - Present

Founded and scaled a direct-to-consumer activewear brand; oversaw end-to-end e-commerce and digital marketing operations, including content strategy, social media management, website optimisation, and customer lifecycle marketing; managed product listings, seasonal collections, UX updates, and SEO-driven copy; produced multi-channel content across Instagram, TikTok, and Facebook; designed branded assets in Canva; led email marketing via Klaviyo; managed Meta and Google Ads; coordinated supplier sourcing, stock, and logistics; tracked performance with Google Analytics and Shopify dashboards to optimise strategy.

Trend and Scene Executive at Mast Jägermeister UK

January 1, 2014 - May 1, 2018

Identified and developed Trend & Scene network in five key cities; managed a £25,000 A&P budget; organised T&S events and amplified via social channels; led Hubertus Circle bartending programme and annual Road Trip; oversaw HC gatherings and recruitment; supported National Cocktail Competition.

Brand Experience Manager at Cellar Trends

September 1, 2009 - January 1, 2014

Delivered customer experience in the on-trade for Jägermeister, Patron, Luxardo Sambuca and Finest Call Cocktail Mixes; managed 200 accounts; drove distribution and rate of sale; recruited, trained and managed brand activation teams; conducted weekly brand experience events; provided in-house training for venue management and staff.