Available to hire
I’m a multi-disciplinary product designer with 9+ years of experience building and scaling digital products across startup and enterprise environments.
I’m currently a Lead Product Designer at Gojek, driving high-impact initiatives in Mobility and Fintech domains. Previously contributed to business growth and product excellence at Synup, PayU, and Appster.
Skills
Experience Level
Expert
Language
English
Advanced
Work Experience
Lead Product Designer at GoJek
January 1, 2024 - PresentLed design across Mobility & Midtrans; drove high-impact initiatives; built a design roadmap, clarified problem spaces, and set design direction; partnered with PMs and Engineering to streamline delivery and improve cross-functional clarity and speed.
Product Design Manager at GoJek
January 1, 2023 - January 1, 2024Managed a team of 3 designers (two L3s, one L2) while doubling as an IC; led design across Mobility & Platform; partnered with PMs to define roadmaps, clarify problem spaces, and align design direction; improved cross-functional collaboration.
Product Designer at GoJek
July 1, 2021 - January 1, 2024Led product design across the Platform area; contributed to design systems; collaborated with PMs and Engineers to ship platform features and drive consistency across products.
Product Design Lead at Synup
November 1, 2019 - June 1, 2021Led product design for merchant-facing fintech experiences including invoicing, onboarding flows, payment pages, and merchant dashboards.
Senior UX Designer at PayU
June 1, 2018 - October 1, 2019Designed 30+ mobile and web apps for global founders; led product discovery workshops; translated ideas into MVPs; delivered complete design cycles from research and ideation to interaction design and prototypes on tight timelines; improved onboarding and conversion flows.
Lead Product Designer [Mobility & Midtrans] at Gojek
January 1, 2024 - PresentLed a team of 3 designers (two L3s, one L2) while performing as an IC; steered design across Mobility and Midtrans platforms, partnered with PMs and Engineers to drive alignment, defined problem spaces, and set design directions. Established planning and escalation processes, improved cross-functional clarity, and increased design influence on roadmaps.
Product Designer [Platform] at Gojek
July 1, 2021 - January 1, 2024Led cross‑platform initiatives across Driver-to-Customer Chat, Identity, and GoJek Help; partnered with PMs to run VOIP experiments saving USD 1M across 77M driver–customer calls. Initiated onboarding experiments for GoFood, improving booking conversions by 2% for new users and 0.2% for existing users. Improved App Rating Widget (ARW) conversions on Android to 4.5 and iOS to 4.2.
Lead Product Designer at Synup
June 1, 2019 - June 1, 2021Led product design for merchant-facing fintech experiences including invoicing, onboarding flows, payment pages, and merchant dashboards.
Education
at Arena Animation (Digital & Animation)
January 1, 2013 - January 1, 2015Diploma in Digital & Animation at Arena Animation
January 1, 2008 - January 1, 2011Undergraduate Coursework at Arena Animation
January 1, 2013 - January 1, 2015Qualifications
Industry Experience
Software & Internet, Financial Services, Professional Services, Transportation & Logistics, Media & Entertainment
Skills
Experience Level
Expert
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