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Hi, I’m Heloisa Romao, a Senior Product Designer based in Fort Lauderdale, Florida. I have 8+ years of experience designing and scaling data-driven SaaS and financial platforms, with a focus on dashboards, revenue analytics, and design systems. I partner closely with product and engineering to simplify complex workflows and deliver production-ready UI. I’ve led enterprise design systems, translated business logic into intuitive experiences, and enjoy turning analytics into clear, actionable interfaces for leaders and teams.…Hi, I’m Heloisa Romao, a Senior Product Designer based in Fort Lauderdale, Florida. I have 8+ years of experience designing and scaling data-driven SaaS and financial platforms, with a focus on dashboards, revenue analytics, and design systems. I partner closely with product and engineering to simplify complex workflows and deliver production-ready UI. I’ve led enterprise design systems, translated business logic into intuitive experiences, and enjoy turning analytics into clear, actionable interfaces for leaders and teams.

Heloisa Romao

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Heloisa Romao, a Senior Product Designer based in Fort Lauderdale, Florida. I have 8+ years of experience designing and scaling data-driven SaaS and financial platforms, with a focus on dashboards, revenue analytics, and design systems. I partner closely with product and engineering to simplify complex workflows and deliver production-ready UI. I’ve led enterprise design systems, translated business logic into intuitive experiences, and enjoy turning analytics into clear, actionable interfaces for leaders and teams.…Hi, I’m Heloisa Romao, a Senior Product Designer based in Fort Lauderdale, Florida. I have 8+ years of experience designing and scaling data-driven SaaS and financial platforms, with a focus on dashboards, revenue analytics, and design systems. I partner closely with product and engineering to simplify complex workflows and deliver production-ready UI. I’ve led enterprise design systems, translated business logic into intuitive experiences, and enjoy turning analytics into clear, actionable interfaces for leaders and teams.

Available to hire

Hi, I’m Heloisa Romao, a Senior Product Designer based in Fort Lauderdale, Florida. I have 8+ years of experience designing and scaling data-driven SaaS and financial platforms, with a focus on dashboards, revenue analytics, and design systems.

I partner closely with product and engineering to simplify complex workflows and deliver production-ready UI. I’ve led enterprise design systems, translated business logic into intuitive experiences, and enjoy turning analytics into clear, actionable interfaces for leaders and teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Advanced

Work Experience

Senior Product Designer at Estée Lauder Companies

January 1, 2023 - January 1, 2026

Led end-to-end product design for enterprise analytics and financial reporting dashboards across multiple global business units. Designed data-dense, high-stakes interfaces enabling leaders to understand revenue performance and operational health. Owned and evolved a large-scale enterprise design system, ensuring consistency, scalability, and high-quality UI across teams. Partnered daily with PMs, engineers, and data teams to translate complex business logic into clear, intuitive user experiences. Regularly presented work in design reviews and leadership forums, influencing product direction and raising the bar for craft. Maintained and evolved a shared design system to support consistency, accessibility, and responsive web standards.

Senior UI/UX Designer at Amway

January 1, 2022 - January 1, 2023

Designed UX and UI for global e-commerce and revenue-generating platforms supporting millions of Independent Business Owners. Simplified multi-step commerce and account work flows, reducing friction across onboarding, purchasing, and account management. Built and maintained shared component libraries and Figma systems, enabling consistency across multiple product surfaces. Collaborated across distributed product and engineering teams to ship scalable, maintainable solutions. Created high-fidelity prototypes to validate complex flows before engineering investment.

Product Designer at Toplev Agency

January 1, 2018 - January 1, 2022

Delivered end-to-end product design for SaaS platforms, dashboards, and internal tools across multiple industries. Led redesigns of analytics and reporting interfaces, reducing user friction and support requests by 15–25%. Balanced user needs, business requirements, and technical constraints in fast-moving product environments. Advocated for research-driven design, usability testing, and accessibility across product iterations.

Product Designer / Frontend Product Builder at Barkrz

January 1, 2016 - January 1, 2018

Designed and shipped the foundational product UI for an early-stage startup. Worked hands-on with engineers to ensure designs were feasible, performant, and production-ready. Owned core user flows, UI quality, and interaction patterns from concept through launch. Helped transition early prototypes into scalable frontend architecture.