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I'm Hemalatha M, a results-driven Digital Marketing Manager with 8 years of experience leading SEO, AEO, and performance marketing strategies across IT, Healthcare, and EdTech sectors. I’ve consistently grown organic traffic, boosted conversions, and optimized paid campaigns to lower CPL while maximizing ROI. I collaborate with product, design, and content teams to craft compelling customer journeys, develop multi-channel campaigns, and turn data into action. I’m passionate about turning insights into scalable growth engines that generate high-quality leads and measurable business impact.…I'm Hemalatha M, a results-driven Digital Marketing Manager with 8 years of experience leading SEO, AEO, and performance marketing strategies across IT, Healthcare, and EdTech sectors. I’ve consistently grown organic traffic, boosted conversions, and optimized paid campaigns to lower CPL while maximizing ROI. I collaborate with product, design, and content teams to craft compelling customer journeys, develop multi-channel campaigns, and turn data into action. I’m passionate about turning insights into scalable growth engines that generate high-quality leads and measurable business impact.

Hemalatha M

Digital Marketer, Marketing Strategist, Growth Marketer, +5

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I'm Hemalatha M, a results-driven Digital Marketing Manager with 8 years of experience leading SEO, AEO, and performance marketing strategies across IT, Healthcare, and EdTech sectors. I’ve consistently grown organic traffic, boosted conversions, and optimized paid campaigns to lower CPL while maximizing ROI. I collaborate with product, design, and content teams to craft compelling customer journeys, develop multi-channel campaigns, and turn data into action. I’m passionate about turning insights into scalable growth engines that generate high-quality leads and measurable business impact.…I'm Hemalatha M, a results-driven Digital Marketing Manager with 8 years of experience leading SEO, AEO, and performance marketing strategies across IT, Healthcare, and EdTech sectors. I’ve consistently grown organic traffic, boosted conversions, and optimized paid campaigns to lower CPL while maximizing ROI. I collaborate with product, design, and content teams to craft compelling customer journeys, develop multi-channel campaigns, and turn data into action. I’m passionate about turning insights into scalable growth engines that generate high-quality leads and measurable business impact.

Available to hire

I’m Hemalatha M, a results-driven Digital Marketing Manager with 8 years of experience leading SEO, AEO, and performance marketing strategies across IT, Healthcare, and EdTech sectors. I’ve consistently grown organic traffic, boosted conversions, and optimized paid campaigns to lower CPL while maximizing ROI.

I collaborate with product, design, and content teams to craft compelling customer journeys, develop multi-channel campaigns, and turn data into action. I’m passionate about turning insights into scalable growth engines that generate high-quality leads and measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Tamil

Fluent

Work Experience

Digital Marketing Manager at Thiagarajar School of Management

April 1, 2025 - Present

Managed SEO & AEO strategies delivering 133K+ organic visits and improved high-intent visibility. Handled organic social media, WhatsApp campaigns, Zoho email marketing, and creative content to support lead generation. Ran Google & Meta campaigns generating 1,502 leads (650 valid) for MBA/PGDM, 263 (110 valid) for GEN AI, and 109 (60 valid) for MDP with strong CPL efficiency. Achieved 8,443 clicks at ₹0.94 CPC for Penmai AI Program, boosting reach and awareness.

Digital Marketing Lead at Shertech Information Services

February 1, 2024 - December 31, 2024

Increased organic traffic and SERP rankings by 50% through strategic SEO and Paid Ads execution. Improved qualified leads and conversions by 60% using optimized Google and Meta campaigns. Conducted detailed SEO audits and built full-funnel SEO and Paid Ads strategies for new client onboarding. Collaborated with design, content, and development teams to optimize creative, user journeys, and landing page UX.

Senior Digital Marketing Executive at Doodleblue Innovations Pvt Ltd

March 1, 2023 - May 31, 2023

Improved revenue-focused performance by 20–30% through mentoring and campaign optimization. Achieved 15–40% better CTR, CVR, and CPL via structured A/B testing across Google, LinkedIn, and Meta Ads. Increased product sales by 40%+ through innovative, multichannel marketing strategies. Drove 30–50% higher conversions across Real Estate, Academy, Beverages, and Solar campaigns with data-driven execution.

Digital Marketing Lead at Osiz Technologies Pvt Ltd

March 1, 2017 - January 31, 2023

Increased organic traffic and boosted conversions by 200% via pure SEO, ranking top keywords for crypto & blockchain projects. Achieved 300K+ monthly revenue by executing scalable SEO and growth strategies. Earned an Excellence Award in Digital Marketing. Led B2B Marketing Strategies across Europe & Asia for lead generation.

Lead Digital Marketing at Doodleblue Innovations Pvt Ltd

March 1, 2023 - May 1, 2023

Lead Digital Marketing at Osiz Technologies Pvt Ltd

March 1, 2017 - January 1, 2023

Increased organic traffic and boosted conversions by 200% via pure SEO, ranking top keywords for crypto & blockchain projects. Earned an Excellence Award in Digital Marketing. Led B2B Marketing strategies across Europe & Asia for lead generation.

Digital Marketing Executive at Doodleblue Innovations Pvt Ltd

March 1, 2023 - May 1, 2023

Improved revenue-focused performance by 20-30% through mentoring and campaign optimization. Achieved 15-40% better CTR, CVR, and CPL via structured A/B testing across Google, LinkedIn, and Meta Ads. Increased product sales by 40%+ through multichannel marketing strategies. Drove 30-50% higher conversions across Real Estate, Academy, Beverages, and Solar campaigns.