Dear Hiring Manager, I am excited to apply for the Digital Marketing position. With over 10 years of experience in digital marketing, performance marketing, and eCommerce, I have a proven track record of driving profitable growth through customer acquisition, retention, and data-driven marketing strategies. In my current role, I lead end-to-end marketing initiatives, managing campaigns across Google, Meta, TikTok, and Snapchat. My efforts have contributed to a 50% increase in sales revenue and a 100% growth in new customer acquisition. I also manage the Shopify ecosystem, SEO, GA4, Google Tag Manager, App Store Optimization (ASO), and conversion rate optimization while implementing strategies to improve customer retention and increase Average Order Value (AOV) through product bundling and upselling. My background in Ad Operations and Performance Marketing has given me a strong analytical mindset and deep expertise in campaign optimization, attribution, and marketing analytics. I enjoy turning customer insights into scalable growth strategies that improve both acquisition and lifetime value. I am excited about the opportunity to bring my experience in E-commerce Marketing Manager, eCommerce growth, and performance optimization to your team and contribute to your brand's continued success. Thank you for your time and consideration. I look forward to the opportunity to discuss how my experience aligns with your goals. Sincerely, Hemaraja Danayyan

Hemaraj D

Dear Hiring Manager, I am excited to apply for the Digital Marketing position. With over 10 years of experience in digital marketing, performance marketing, and eCommerce, I have a proven track record of driving profitable growth through customer acquisition, retention, and data-driven marketing strategies. In my current role, I lead end-to-end marketing initiatives, managing campaigns across Google, Meta, TikTok, and Snapchat. My efforts have contributed to a 50% increase in sales revenue and a 100% growth in new customer acquisition. I also manage the Shopify ecosystem, SEO, GA4, Google Tag Manager, App Store Optimization (ASO), and conversion rate optimization while implementing strategies to improve customer retention and increase Average Order Value (AOV) through product bundling and upselling. My background in Ad Operations and Performance Marketing has given me a strong analytical mindset and deep expertise in campaign optimization, attribution, and marketing analytics. I enjoy turning customer insights into scalable growth strategies that improve both acquisition and lifetime value. I am excited about the opportunity to bring my experience in E-commerce Marketing Manager, eCommerce growth, and performance optimization to your team and contribute to your brand's continued success. Thank you for your time and consideration. I look forward to the opportunity to discuss how my experience aligns with your goals. Sincerely, Hemaraja Danayyan

Available to hire

Dear Hiring Manager,

I am excited to apply for the Digital Marketing position. With over 10 years of experience in digital marketing, performance marketing, and eCommerce, I have a proven track record of driving profitable growth through customer acquisition, retention, and data-driven marketing strategies.

In my current role, I lead end-to-end marketing initiatives, managing campaigns across Google, Meta, TikTok, and Snapchat. My efforts have contributed to a 50% increase in sales revenue and a 100% growth in new customer acquisition. I also manage the Shopify ecosystem, SEO, GA4, Google Tag Manager, App Store Optimization (ASO), and conversion rate optimization while implementing strategies to improve customer retention and increase Average Order Value (AOV) through product bundling and upselling.

My background in Ad Operations and Performance Marketing has given me a strong analytical mindset and deep expertise in campaign optimization, attribution, and marketing analytics. I enjoy turning customer insights into scalable growth strategies that improve both acquisition and lifetime value.

I am excited about the opportunity to bring my experience in E-commerce Marketing Manager, eCommerce growth, and performance optimization to your team and contribute to your brand’s continued success.

Thank you for your time and consideration. I look forward to the opportunity to discuss how my experience aligns with your goals.

Sincerely,
Hemaraja Danayyan

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Experience Level

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Work Experience

Head of Digital Marketing – Qatar (Remote) at Yallatoys
October 1, 2025 - Present
Led end-to-end digital marketing strategy driving a 50% increase in overall sales revenue and 100% growth in new customer acquisition. Managed high-scale budgets across Google Ads, Meta Ads, TikTok Ads, and Snapchat Ads with focus on ROAS/CAC optimization, audience segmentation, and competitive conquesting. Built retention and lifecycle marketing programs using personalized engagement and data-driven remarketing. Owned SEO covering on-page, off-page, technical SEO, schema, content and merchandising improvements. Drove mobile app adoption via Firebase, Adjust, and cross-channel acquisition, and managed ASO improvements. Increased AOV using bundles and upsell/cross-sell funnels. Planned and optimized affiliate and influencer programs. Implemented analytics and experimentation using GA4, GTM, and A/B testing; managed Shopify ecosystem and cross-functional execution with dev/design/content/merchandising teams; reported KPIs and optimized conversion funnels.
Manager - Ad Operations and Performance Marketing at YallaMotor (Remote)
November 1, 2022 - September 30, 2025
Managed online advertising campaigns across Bayt.com, YallaMotor.com, and DriveArabia.com. Oversaw ad operations including trafficking, troubleshooting, optimization, and reporting for direct and programmatic campaigns. Coordinated with Sales, clients, and agencies to resolve technical issues and maintain campaign delivery. Conducted QA checks for accurate setup across platforms/devices. Analyzed performance and implemented revenue-boosting strategies for programmatic deals. Managed email marketing initiatives and onboarding of revenue partners. Collaborated with technical teams to improve in-house ad tools. Managed Google AdX UPRs/OBs with platform compliance. Led and trained a team of four ad traffickers; created/maintained documentation for workflows and procedures.
Digital Ad Trafficker at Waveline Media, Kuwait
November 1, 2016 - February 28, 2022
Handled traffic management and delivery for client campaigns including IO creation, campaign setup, QA, creative assets, optimization, reporting, and troubleshooting to maximize incremental revenue. Managed direct campaigns across DFP, native ad server, outstream video (Teads), and MoPub. Provided insight into inventory availability. Built interactive third-party creatives using CELTRA. Set up and tested mobile/tablet campaigns. Monitored and reconciled third- and fourth-party tracking/viewability using MOAT and IAS; implemented third-party trackers (e.g., Sizmek, DFA, IAS, MOAT). Coordinated with development teams for product implementation and launches. Tracked first-party audiences via Google Ad Manager, and set up/optimized programmatic deals (PGD & PD). Delivered post-campaign reports and coordinated invoicing/amendments with finance.
Ad Operations Executive at Operative Media India PVT LTD, Bangalore
January 1, 2015 - October 31, 2016
Supported manager(s) in end-to-end ad trafficking, delivery, and optimization. Produced weekly/bi-weekly/monthly performance and KPI reports using DFP and AdX. Applied knowledge of ad metrics and models (CPM, CPC, CPA, CPL/CPD). Managed multiple clients in parallel under tight deadlines with high accuracy. Trained resources on client tools/specs. Coordinated cross-team troubleshooting and process improvement. Tracked operational metrics (utilization, employee activity) and managed client expectations to improve service scope.

Education

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Qualifications

Bachelor of Engineering
January 11, 2030 - July 8, 2026

Industry Experience

Media & Entertainment, Retail, Software & Internet, Computers & Electronics