Creative Director & Brand Leader | 20+ years aligning Creative Strategy with Business Growth & Brand Equity Leading integrated campaigns and brand transformation initiatives. Proven track record in translating business strategy into high-impact creative solutions and delivering measurable results across awareness, engagement, and conversion. Combining cultural insight, creative strategy, and data-driven execution to turn brands into market relevance and sustainable growth…

Hendar Aghnea

Creative Director & Brand Leader | 20+ years aligning Creative Strategy with Business Growth & Brand Equity Leading integrated campaigns and brand transformation initiatives. Proven track record in translating business strategy into high-impact creative solutions and delivering measurable results across awareness, engagement, and conversion. Combining cultural insight, creative strategy, and data-driven execution to turn brands into market relevance and sustainable growth…

Available to hire

Creative Director & Brand Leader | 20+ years aligning Creative Strategy with Business Growth & Brand Equity

Leading integrated campaigns and brand transformation initiatives. Proven track record in translating business strategy into high-impact creative solutions and delivering measurable results across awareness, engagement, and conversion.
Combining cultural insight, creative strategy, and data-driven execution to turn brands into market relevance and sustainable growth

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Language

Indonesian
Fluent
English
Fluent

Work Experience

Creative & Design Manager (Creative Lead) at Yayasan Bhakti Wiyata
January 1, 2024 - Present
Led brand transformation and integrated marketing communications targeting Gen Z, ensuring brand consistency across channels. Coordinated cross-functional campaigns with Marketing, PR, and IT to raise institutional awareness and support student recruitment. Led the IIK Bhakta 2025 video profile, achieving 10K views in the first week on YouTube. 2025–2026 data show campaigns on Instagram and TikTok reached 86.7% of the target audience, 65.9% ad recall, and generated 33% of leads via WhatsApp and 14% via social DMs. Contributed to a 5% increase in confirmed student enrollments.
Senior Brand Communication Designer at Nuanu
January 1, 2023 - January 1, 2024
Developed global-facing brand storytelling and visual strategy for a sustainable city development initiative. Translated complex sustainability narratives into accessible brand communications. Supported high-profile launch initiatives including “The Earth Sentinels” project. Led visual direction and brand storytelling for Nuanu Social Fund “Bali Changemakers, In and Around Bali” event.
Creative Director at Panenmaya Digital
December 1, 2021 - November 1, 2023
Led creative and strategic direction for brands, including Kia Indonesia, AHM (Honda Motor), Daya Adi Motora (Honda main dealer West Java), CNI Indonesia. Translated business and marketing objectives into integrated campaign ideas across digital and social media. Drove new business growth through strategic pitch leadership, from narrative development to final presentation. Secured new business wins including: Titisan Relaxing Oil, Telkomsel CSR, PGN, and EximBank Indonesia.
Creative Team Lead at Mata Angin Creative Agency
January 1, 2020 - January 1, 2021
Led a dedicated creative team for Indosat Ooredoo Business, developing integrated digital and social media campaigns. Strengthened brand positioning and communication under the iDo product ecosystem. iDo Voice Video campaign used the hotel industry as a real-life scenario to demonstrate remote coordination and business continuity during the pandemic. Result: +42% brand trust uplift among business audiences.
Associate Creative Director at Activate Media Nusantara
January 1, 2018 - January 1, 2020
Won new business pitches including OPPO Reno2, PT Ultrasakti (Hotin Balsem and Madu TJ), and DKT Indonesia’s “Berani Berencana” youth reproductive health program. Led integrated campaign development across TVC, digital, social media, and activation channels. Led brand campaigns for DKT Andalan including “Andalan Inspiring Mom” and Andalan FE “Soccer Mom” leveraging the Asian Games Jakarta momentum.
Creative Group Head at Handoko Creative Agency
January 1, 2017 - January 1, 2018
Led a multidisciplinary creative team developing campaign concepts and creative strategy for brand campaigns and new business pitches. Oversaw the Dettol Deep Cleanse “Kejutan Kecil” digital and social media campaign. Led the Garuda Indonesia new business pitch. Guided designers and copywriters in delivering integrated marketing materials across print, digital, and social platforms.
Associate Creative Director at Comzone Asia
January 1, 2015 - January 1, 2017
Won new business, including Prudential Cambodia, Angkor Beer, Cambrew Ltd. (Pepsi, Sting, 7UP, & Mirinda), and ISI Palm. Contributed to agency recognition as Digital Agency of the Year (2016) through the Prudential “Think Life Insurance” campaign and Independent Agency of The Year (2015). Led creative work for major brands in Cambodia, including Cambodia Beer, Angkor Beer, Dumex (Aptamil Super Gold & Dugro), Paramex, Pepsi, Prudential, and ISI Palm.
Creative Director at MSA Cambodia
January 1, 2015 - December 31, 2015
Led the digital division, managing a 10-member team handling social media management and digital campaigns for consumer brands. Directed Yeo’s “Dinner With Mom” Mother’s Day campaign, an integrated online–offline activation combining social video content with a branded on-ground dinner event. Established integrated social media and experiential activation as a continuing communication approach for Yeo’s Cambodia.
Creative Group Head at Wunderman Indonesia
January 1, 2014 - January 1, 2015
Led campaign strategy and creative development for Microsoft Lumia #MakeItHappen. Coordinated cross-disciplinary teams to deliver integrated campaign solutions.
Creative Group Head at CBM
January 1, 2014 - December 31, 2014
Led the creative team inhouse to handle: Miam Miam, Tous Les Jours Cambodia, and Domino’s Pizza Cambodia. Successfully transformed Tous Les Jours Cambodia’s social media ranking from #18 to #1 within six months through sharp audience insight, precise content strategy, and high-impact engagement, without heavy media spending.
Creative Group Head at Bubu Digital Agency
January 1, 2012 - January 1, 2014
Led the dedicated digital creative team for Telkomsel. Delivered an integrated digital campaign for Telkomsel’s 17th anniversary “Muda, Beda & Paling Indonesia,” contributing to the brand’s first digitally led initiative as a market leader.
Art Director at DDB Indonesia & Iris Worldwide
January 1, 2008 - January 1, 2012
Part of the dedicated creative team for Indosat, developing integrated campaign concepts. Led the creative development of “The Phenomenal Shapes” campaign for the Piattos launch, sparking nationwide curiosity by seeding rumors of a mysterious crop circle online, turning the stunt into a widely discussed viral topic. Contributed to successful agency pitches for Kopiko, PT Pos Indonesia, and XL Axiata.
Entrepreneurial Creative Director at Rekalini Project
January 1, 2020 - December 31, 2021
Independent creative initiative combining design, branding, and product collaboration. Designed “The Speed and Beauty Sunset” cycling vest selected as The Official Vest of Bali Cycling Marathon 2021. Collaborated with Dentsu Indonesia and Brain X on BRI Liabilities pitch (Top 2 finalist).

Education

Bachelor at Udayana University
January 11, 2030 - January 1, 2002
Bachelor at Udayana University, Denpasar, Bali
January 11, 2030 - January 1, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Telecommunications, Consumer Goods, Software & Internet, Government, Healthcare, Travel & Hospitality, Other