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I’m a digital marketing expert with 5+ years of hands-on experience across performance marketing, growth analytics, and consulting—spanning fintech, e-commerce, and startup environments in Indonesia and Southeast Asia. I excel at translating complex marketing datasets into actionable strategic recommendations, designing experimentation frameworks, and collaborating with product, creative, and data teams. I actively apply AI-assisted tools to day-to-day workflows and look forward to contributing high-quality input to next-generation AI marketing model development.…I’m a digital marketing expert with 5+ years of hands-on experience across performance marketing, growth analytics, and consulting—spanning fintech, e-commerce, and startup environments in Indonesia and Southeast Asia. I excel at translating complex marketing datasets into actionable strategic recommendations, designing experimentation frameworks, and collaborating with product, creative, and data teams. I actively apply AI-assisted tools to day-to-day workflows and look forward to contributing high-quality input to next-generation AI marketing model development.

HERMAWANSYAH HIDAYAT

Marketing Consultant, Brand Strategist, Growth Marketer, +2

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I’m a digital marketing expert with 5+ years of hands-on experience across performance marketing, growth analytics, and consulting—spanning fintech, e-commerce, and startup environments in Indonesia and Southeast Asia. I excel at translating complex marketing datasets into actionable strategic recommendations, designing experimentation frameworks, and collaborating with product, creative, and data teams. I actively apply AI-assisted tools to day-to-day workflows and look forward to contributing high-quality input to next-generation AI marketing model development.…I’m a digital marketing expert with 5+ years of hands-on experience across performance marketing, growth analytics, and consulting—spanning fintech, e-commerce, and startup environments in Indonesia and Southeast Asia. I excel at translating complex marketing datasets into actionable strategic recommendations, designing experimentation frameworks, and collaborating with product, creative, and data teams. I actively apply AI-assisted tools to day-to-day workflows and look forward to contributing high-quality input to next-generation AI marketing model development.

Available to hire

I’m a digital marketing expert with 5+ years of hands-on experience across performance marketing, growth analytics, and consulting—spanning fintech, e-commerce, and startup environments in Indonesia and Southeast Asia.

I excel at translating complex marketing datasets into actionable strategic recommendations, designing experimentation frameworks, and collaborating with product, creative, and data teams. I actively apply AI-assisted tools to day-to-day workflows and look forward to contributing high-quality input to next-generation AI marketing model development.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Mobile App Growth Specialist at PT Rantai Data Pintar (ChainSmart)

May 1, 2026 - Present

Analyzed mobile app marketing datasets using GA4, Firebase, AppsFlyer, and Adjust to extract growth insights; designed and executed user acquisition campaigns; developed structured frameworks to assess campaign effectiveness; ran A/B tests on features, onboarding, and landing pages; advised cross-functional teams on UX improvements; optimized ASO; developed retention strategies via push notifications and in-app messaging; prepared regular performance reports.

Digital Marketing Manager at PT Dana Pinjaman Inklusif (Fintech)

June 1, 2025 - December 31, 2025

Designed and executed integrated marketing strategies in a fintech lending environment, translating objectives into actionable campaigns; scaled revenue from IDR 1B to IDR 20B; generated 3,000+ qualified leads; built brand presence on Instagram and Facebook; developed assessment frameworks; managed calendars and reported performance metrics; collaborated with sales, creative, and operations teams; coordinated with external agencies and media vendors.

Lead Generation Staff at Evermos (Everpro) — Social Commerce Scale-Up

January 1, 2024 - December 31, 2024

Managed CRM analytics and community funnel data; achieved a 500% increase in CRM service conversions and webinar participants; generated 1,200+ high-quality leads within 3 months; coordinated multi-community events across 3+ ecosystems.

Digital Marketing Manager at PT. Kreasi Juara Cipta — E-Commerce

January 1, 2023 - December 31, 2023

Analyzed marketplace ad performance on Tokopedia and Shopee; implemented bid and creative adjustments delivering a 300% increase in sales revenue; developed structured content assessment frameworks and monthly calendars; monitored storefront performance metrics and provided iterative strategic recommendations; organized a 500+ participant community event.

Social Media Strategist Intern at Happiness Sharing Org

November 1, 2022 - January 31, 2023

Managed end-to-end social content production pipeline; grew brand following by 4,000+; executed end-to-end online event campaigns attracting 100+ participants per event.

Social Media Intern at PT. Sharing Vision

August 1, 2022 - November 30, 2022

Managed social media content production pipeline; grew brand following by 1,000+; produced and published weekly Spotify podcast content, building listenership.

Chief Executive Officer at HidupMedia

February 1, 2021 - June 1, 2025

Served as the primary strategic marketing consultant, shaping brand guidelines, positioning, and integrated marketing strategies; designed and managed end-to-end paid media campaigns; grew Instagram from 0 to 7,000+ and TikTok from 0 to 2,000+ followers; led cross-functional teams and facilitated knowledge transfer; organized events attracting 5,000+ participants and established multi-sector partnerships.