Available to hire
I am a strategic communications professional with over a decade of experience advancing public health and sustainable urban mobility through impactful programs and digital engagement.
I excel in social media strategy, content creation, and stakeholder engagement, with proven success in Ciclovía initiatives across the Americas. I am committed to storytelling and evidence-based practices to foster healthier, more inclusive communities globally.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Social Media Interaction and Engagement at International Society for Physical Activity and Health (ISPAH)
July 1, 2025 - PresentExecuting strategic follower growth campaigns on Instagram to expand reach within the public health sector. Curated content for partners and the Journal of Physical Activity and Health using interactive social media features to increase impressions and engagement. Provided content ideas and recommendations to support global public health communications and fostered collaborations with other organizations to amplify health initiatives messaging.
Advisor (Strategic Communications) at Ciclovías Recreativas of Américas Network
November 1, 2022 - PresentInfluencing regional and municipal policies by developing advocacy materials to position Ciclovías as impactful tools for sustainable urban development and public health. Leading international promotional campaigns for events like American Sports Week to boost recognition and adoption of recreational public space initiatives. Collaborating with city officials to increase program visibility and community participation. Evaluating communication strategies and adjusting based on community feedback and analytics.
Member Engagement Research Intern at International Society for Physical Activity and Health (ISPAH)
May 31, 2025 - September 1, 2025Recommended targeted communication and engagement tactics based on qualitative and quantitative research findings. Collaborated with team members to transform research insights into actionable recommendations aimed at enhancing member benefits and engagement.
Graduate Assistant for Marketing and Communications at Gannon University
May 31, 2025 - September 1, 2025Coordinated digital marketing and campus communications for university events to maximize attendance and strengthen brand image. Partnered with faculty and student groups to craft targeted communications aligned with university branding. Utilized analytics tools to measure social media and website performance, producing monthly reports with actionable insights. Developed inclusive content engaging diverse student demographics.
Student Integrated Marketing Influencer at Gannon University
May 31, 2025 - September 1, 2025Managed a content creation team of four peers, overseeing production schedules and workflows to ensure timely event coverage and campaign delivery. Analyzed social media trends and audience feedback to refine content strategy and improve student engagement.
Professional of the Physical Activity and Healthy Lifestyle Program at Colombian Ministry of Sports
May 31, 2022 - September 1, 2025Developed and implemented promotional strategies for national health initiatives, significantly increasing participation and media visibility. Established a national IT and data management strategy for the HEVS program, enhancing monitoring and reporting across 32 departments serving over 16,000 participants. Created internal and external communications aligning goals among regional managers, community leaders, and stakeholders.
Departmental Manager HEVS Program at Departmental Institute of Sport and Recreation INDER Arauca
December 31, 2014 - September 1, 2025Directed regional operations for the HEVS program, forming strategic partnerships with educational and healthcare institutions to expand reach to underserved populations. Implemented evaluation metrics to track program success and community impact, securing ongoing funding and support.
Technical Manager at District Institute of Recreation and Sport IDRD
January 13, 2006 - December 30, 2011Managed logistics and schedules for over 100 exercise instructors and volunteers across multiple city locations to ensure consistent program delivery. Developed promotional initiatives that increased public awareness and participant attendance by 25% year-over-year.
Social Media Interaction and Engagement at International Society for Physical Activity and Health (ISPAH)
July 1, 2025 - PresentManaged and nurtured the society's online community by proactively engaging with global health partners and responding to audience interactions to build strong, collaborative relationships. Executed a strategic follower growth campaign on Instagram by identifying and connecting with relevant profiles within the public health sector, expanding the society's reach. Curated partner and journal content (JPAH), leveraging Stories, polls, and Q&As to boost impressions and interactions. Contributed content ideas and recommendations to the society’s communications plan to support global public health objectives.
Advisor (Strategic Communications) at Ciclovías Recreativas of Américas Network
November 1, 2022 - PresentServe as a strategic communications advisor to a network of 15+ cities across the Americas, guiding on implementing and promoting mass physical activity programs that integrate with public health and urban mobility policy. Influence regional and municipal policy by developing advocacy materials and promoting Ciclovías as high-impact tools for sustainable urban development and public health. Lead promotional efforts for international events, such as American Sports Week, to advance global recognition and adoption of recreational public space initiatives.
Member Engagement Research Intern at International Society for Physical Activity and Health (ISPAH)
May 1, 2025 - October 13, 2025Conducted research on member value propositions and developed membership personas to refine outreach and retention strategies. Recommended targeted communications and engagement tactics grounded in quantitative and qualitative findings.
Graduate Assistant for Marketing and Communications at Gannon University
May 1, 2025 - October 13, 2025Orchestrated a data-driven content strategy across 5+ social media platforms, resulting in a 45% increase in student engagement metrics and a 20% expansion in audience reach over one academic year. Coordinate all digital marketing and campus-wide communications for key university events, including student orientations and community programs, to maximize attendance and enhance the university brand. Collaborate with faculty and 10+ student organizations to craft and disseminate targeted messaging that aligns with university branding and improves the overall student experience. Analyze social media and website metrics using analytics tools to generate monthly reports, providing actionable insights to refine outreach strategies and demonstrate ROI on communication efforts.
Student Integrated Marketing Influencer at Gannon University
May 1, 2025 - October 13, 2025Spearheaded integrated marketing initiatives across digital and print channels, producing engaging multimedia content (video, photo, written) that contributed to a 35% boost in social media following. Managed a content creation team of four student peers, overseeing schedules and production workflows to ensure seamless coverage of campus events and campaign deadlines. Monitored social media trends and audience feedback, leveraging insights to pivot content strategy and improve resonance with the student body.
Professional of the Physical Activity and Healthy Lifestyle Program at Colombian Ministry of Sports
May 1, 2022 - October 13, 2025Contributed to the strategic development and national implementation of the Hábitos y Estilos de Vida Saludable (HEVS) program, a government initiative providing free physical activity classes to thousands of citizens. Developed and executed promotional strategies and public awareness campaigns for national health initiatives, including Active and Healthy Roads, significantly boosting public participation and media coverage. Designed and deployed a national IT and data management strategy for the HEVS program, enhancing program monitoring and reporting capabilities across all 32 Colombian departments and supporting a network of over 16,000 participants. Crafted and disseminated internal and external communications to align program objectives among regional managers, community leaders, and public stakeholders.
Departmental Manager HEVS Program at INDER Arauca
December 1, 2014 - October 13, 2025Engineered a comprehensive rebranding and community engagement campaign that propelled the regional physical activity program from 30th to 3rd in national rankings within 7 months. Directed all regional operations for the HEVS program, forging strategic partnerships with schools, community centers, and healthcare providers to expand program reach to diverse and underserved populations. Recruited, trained, and supervised a team of 15+ instructors and volunteers, managing schedules and performance to ensure high-quality delivery of wellness programming. Recognized with the Ministry of Sport's 'Mejor Gestor' (Best Manager) award in 2014 and 'Gestor Revelación' (Breakthrough Manager) award in 2013 for outstanding program innovation and public health impact.
Technical Manager at District Institute of Recreation and Sport (IDRD)
December 1, 2012 - October 13, 2025Managed daily operations and strategic promotion for the city-wide Recreovía community fitness program, one of the largest of its kind in the world, serving thousands of participants weekly across Bogotá. Coordinated logistics and schedules for a team of over 100 exercise instructors and volunteers, ensuring consistent program delivery across multiple city locations. Developed and executed promotional campaigns and media partnerships that increased public awareness and drove a 25% year-over-year increase in participant attendance. Implemented program evaluation metrics to track attendance, participant satisfaction, and community health outcomes, using the data to inform strategic planning and secure continued funding.
Social Media Interaction and Engagement at International Society for Physical Activity and Health (ISPAH)
July 1, 2025 - PresentManaged and nurtured the online community by proactively engaging with global health partners and responding to audience interactions to build strong, collaborative relationships. Executed a strategic follower growth campaign on Instagram by identifying and connecting with relevant profiles within the public health sector, expanding the society's reach. Curated partner and journal content (JPAH), leveraging Stories, polls, and Q&As to boost impressions and interactions. Contributed content ideas and recommendations to the society’s communications plan to support global public health objectives.
Advisor (Strategic Communications) at Ciclovías Recreativas of Américas Network
November 1, 2022 - PresentServe as a strategic communications advisor to a network of 15+ cities across the Americas, guiding on implementing and promoting mass physical activity programs that integrate with public health and urban mobility policy. Influence regional and municipal policy by developing advocacy materials and promoting Ciclovías as high-impact tools for sustainable urban development and public health. Lead promotional efforts for international events, such as American Sports Week, to advance global recognition and adoption of recreational public space initiatives.
Member Engagement Research Intern at International Society for Physical Activity and Health (ISPAH)
May 1, 2025 - October 13, 2025Conducted research on member value propositions and developed membership personas to refine outreach and retention strategies. Recommended targeted communications and engagement tactics grounded in quantitative and qualitative findings.
Graduate Assistant for Marketing and Communications at Gannon University
May 1, 2025 - October 13, 2025Orchestrated a data-driven content strategy across 5+ social media platforms, resulting in a 45% increase in student engagement metrics and a 20% expansion in audience reach over one academic year. Coordinate all digital marketing and campus-wide communications for key university events, including student orientations and community programs, to maximize attendance and enhance the university brand. Collaborate with faculty and 10+ student organizations to craft and disseminate targeted messaging that aligns with university branding and improves the overall student experience. Analyze social media and website metrics using analytics tools to generate monthly reports, providing actionable insights to refine outreach strategies and demonstrate ROI on communication efforts.
Student Integrated Marketing Influencer at Gannon University
May 1, 2025 - October 13, 2025Spearheaded integrated marketing initiatives across digital and print channels, producing engaging multimedia content (video, photo, written) that contributed to a 35% boost in social media following. Managed a content creation team of four student peers, overseeing schedules and production workflows to ensure seamless coverage of campus events and campaign deadlines. Monitored social media trends and audience feedback, leveraging insights to pivot content strategy and improve resonance with the student body.
Professional of the Physical Activity and Healthy Lifestyle Program at Colombian Ministry of Sports
May 1, 2022 - October 13, 2025Contributed to the strategic development and national implementation of the Hábitos y Estilos de Vida Saludable (HEVS) program, a government initiative providing free physical activity classes to thousands of citizens. Developed and executed promotional strategies and public awareness campaigns for national health initiatives, including Active and Healthy Roads, significantly boosting public participation and media coverage. Designed and deployed a national IT and data management strategy for the HEVS program, enhancing program monitoring and reporting capabilities across all 32 Colombian departments and supporting a network of over 16,000 participants. Crafted and disseminated internal and external communications to align program objectives among regional managers, community leaders, and public stakeholders.
Departmental Manager HEVS Program at INDER Arauca, Arauca, Colombia
December 1, 2014 - October 13, 2025Engineered a comprehensive rebranding and community engagement campaign that propelled the regional physical activity program from 30th to 3rd in national rankings within 7 months. Directed all regional operations for the HEVS program, forging strategic partnerships with schools, community centers, and healthcare providers to expand program reach to diverse and underserved populations. Recruited, trained, and supervised a team of 15+ instructors and volunteers, managing schedules and performance to ensure high-quality delivery of wellness programming. Recognized with the Ministry of Sport's 'Mejor Gestor' (Best Manager) award in 2014 and 'Gestor Revelación' (Breakthrough Manager) award in 2013 for outstanding program innovation and public health impact.
Technical Manager at IDRD, District Institute of Recreation and Sport, Bogotá, Colombia
December 1, 2012 - October 13, 2025Managed daily operations and strategic promotion for the city-wide Recreovía community fitness program, one of the largest of its kind in the world, serving thousands of participants weekly across Bogotá. Coordinated logistics and schedules for a team of over 100 exercise instructors and volunteers, ensuring consistent program delivery across multiple city locations. Developed and executed promotional campaigns and media partnerships that increased public awareness and drove a 25% year-over-year increase in participant attendance. Implemented program evaluation metrics to track attendance, participant satisfaction, and community health outcomes, using data to inform strategic planning and funding.
Social Media Interaction and Engagement at International Society for Physical Activity and Health (ISPAH)
July 1, 2025 - PresentManaged the society's online community by proactively engaging with global health partners and responding to all audience interactions to build strong, collaborative relationships. Executed a strategic follower growth campaign on Instagram by identifying and connecting with relevant profiles within the public health sector, successfully expanding the society's reach. Curated partner and journal content (JPAH), leveraging Stories, polls, and Q&As to boost impressions and interactions. Contributed content ideas and recommendations to the society’s communications plan to support global public health objectives.
Advisor (Strategic Communications) at Ciclovías Recreativas of Américas Network
November 1, 2022 - PresentServe as a strategic communications advisor to a network of 15+ cities across the Americas, guiding on implementing and promoting mass physical activity programs that integrate with public health and urban mobility policy. Influence regional and municipal policy by developing advocacy materials and promoting Ciclovías as high-impact tools for sustainable urban development and public health. Lead promotional efforts for international events, such as American Sports Week, to advance global recognition and adoption of recreational public space initiatives.
Member Engagement Research Intern at International Society for Physical Activity and Health (ISPAH)
May 1, 2025 - October 13, 2025Conducted research on member value propositions and developed membership personas to refine outreach and retention strategies. Recommended targeted communications and engagement tactics grounded in quantitative and qualitative findings.
Graduate Assistant for Marketing and Communications at Gannon University
May 1, 2025 - October 13, 2025Orchestrated a data-driven content strategy across 5+ social media platforms, resulting in a 45% increase in student engagement metrics and a 20% expansion in audience reach over one academic year. Coordinate all digital marketing and campus-wide communications for key university events, including student orientations and community programs, to maximize attendance and enhance the university brand.
Student Integrated Marketing Influencer at Gannon University
May 1, 2025 - October 13, 2025Spearheaded integrated marketing initiatives across digital and print channels, producing engaging multimedia content (video, photo, written) that contributed to a 35% boost in social media following. Managed a content creation team of four student peers, overseeing schedules and production workflows to ensure seamless coverage of campus events and campaign deadlines. Monitored social media trends and audience feedback, leveraging insights to pivot content strategy and improve resonance with the student body.
Professional of the Physical Activity and Healthy Lifestyle Program at Colombian Ministry of Sports
May 1, 2022 - October 13, 2025Contributed to the strategic development and national implementation of the Hábitos y Estilos de Vida Saludable (HEVS) program, a government initiative providing free physical activity classes to thousands of citizens. Developed and executed promotional strategies and public awareness campaigns for national health initiatives, including Active and Healthy Roads, significantly boosting public participation and media coverage. Designed and deployed a national IT and data management strategy for the HEVS program, enhancing program monitoring and reporting capabilities across all 32 Colombian departments and supporting a network of over 16,000 participants. Crafted and disseminated internal and external communications to align program objectives among regional managers, community leaders, and public stakeholders.
Departmental Manager HEVS Program at INDER Arauca
December 1, 2014 - October 13, 2025Engineered a comprehensive rebranding and community engagement campaign that propelled the regional physical activity program from 30th to 3rd in national rankings within 7 months. Directed all regional operations for the HEVS program, forging strategic partnerships with schools, community centers, and healthcare providers to expand program reach to diverse and underserved populations. Recruited, trained, and supervised a team of 15+ instructors and volunteers, managing schedules and performance to ensure high-quality delivery of wellness programming. Recognized with the Ministry of Sport's 'Mejor Gestor' (Best Manager) award in 2014 and 'Gestor Revelación' (Breakthrough Manager) award in 2013 for outstanding program innovation and public health impact.
Technical Manager at District Institute of Recreation and Sport IDRD
December 1, 2012 - October 13, 2025Managed daily operations and strategic promotion for the city-wide Recreovía community fitness program, one of the largest of its kind in the world, serving thousands of participants weekly across Bogotá. Coordinated logistics and schedules for a team of over 100 exercise instructors and volunteers, ensuring consistent program delivery across multiple city locations. Developed and executed promotional campaigns and media partnerships that increased public awareness and drove a 25% year-over-year increase in participant attendance. Implemented program evaluation metrics to track attendance, participant satisfaction, and community health outcomes, using the data to inform strategic planning and secure continued funding.
Social Media Interaction and Engagement at International Society for Physical Activity and Health (ISPAH)
July 1, 2025 - PresentManaged and nurtured the online community by proactively engaging with global health partners and responding to audience interactions to build strong, collaborative relationships. Executed a strategic follower growth campaign on Instagram by identifying and connecting with relevant profiles within the public health sector, successfully expanding the society's reach. Curated partner and journal content (JPAH), leveraging Stories, polls, and Q&As to boost impressions and interactions. Contributed content ideas and recommendations to the society’s communications plan to support global public health objectives.
Advisor (Strategic Communications) at Ciclovías Recreativas of Américas Network
November 1, 2022 - PresentServe as a strategic communications advisor to a network of 15+ cities across the Americas, guiding on implementing and promoting mass physical activity programs that integrate with public health and urban mobility policy. Influence regional and municipal policy by developing advocacy materials and promoting Ciclovías as high-impact tools for sustainable urban development and public health. Lead promotional efforts for international events, such as American Sports Week, to advance global recognition and adoption of recreational public space initiatives.
Member Engagement Research Intern at International Society for Physical Activity and Health (ISPAH)
May 1, 2025 - October 13, 2025Conducted research on member value propositions and developed membership personas to refine outreach and retention strategies. Recommended targeted communications and engagement tactics grounded in quantitative and qualitative findings.
Graduate Assistant for Marketing and Communications at Gannon University
May 1, 2025 - October 13, 2025Orchestrated a data-driven content strategy across 5+ social media platforms, resulting in a 45% increase in student engagement metrics and a 20% expansion in audience reach over one academic year. Coordinate all digital marketing and campus-wide communications for key university events, including student orientations and community programs, to maximize attendance and enhance the university brand. Collaborate with faculty and 10+ student organizations to craft and disseminate targeted messaging that aligns with university branding and improves the overall student experience. Analyze social media and website metrics using analytics tools to generate monthly reports, providing actionable insights to refine outreach strategies and demonstrate ROI on communication efforts.
Student Integrated Marketing Influencer at Gannon University
May 1, 2025 - October 13, 2025Spearheaded integrated marketing initiatives across digital and print channels, producing engaging multimedia content (video, photo, written) that contributed to a 35% boost in social media following. Managed a content creation team of four student peers, overseeing schedules and production workflows to ensure seamless coverage of campus events and campaign deadlines. Monitored social media trends and audience feedback, leveraging insights to pivot content strategy and improve resonance with the student body.
Professional of the Physical Activity and Healthy Lifestyle Program at Colombian Ministry of Sports
May 1, 2022 - October 13, 2025Contributed to the strategic development and national implementation of the Hábitos y Estilos de Vida Saludable (HEVS) program, a government initiative providing free physical activity classes to thousands of citizens. Developed and executed promotional strategies and public awareness campaigns for national health initiatives, including Active and Healthy Roads, significantly boosting public participation and media coverage. Designed and deployed a national IT and data management strategy for the HEVS program, enhancing program monitoring and reporting capabilities across all 32 Colombian departments and supporting a network of over 16,000 participants. Crafted and disseminated internal and external communications to align program objectives among regional managers, community leaders, and public stakeholders.
Departmental Manager HEVS Program at INDER Arauca
December 1, 2014 - October 13, 2025Engineered a comprehensive rebranding and community engagement campaign that propelled the regional physical activity program from 30th to 3rd in national rankings within 7 months. Directed all regional operations for the HEVS program, forging strategic partnerships with schools, community centers, and healthcare providers to expand program reach to diverse and underserved populations. Recruited, trained, and supervised a team of 15+ instructors and volunteers, managing schedules and performance to ensure high-quality delivery of wellness programming. Recognized with the Ministry of Sport's 'Mejor Gestor' (Best Manager) award in 2014 and 'Gestor Revelación' (Breakthrough Manager) award in 2013 for outstanding program innovation and public health impact.
Technical Manager at IDRD, Bogotá, Colombia
December 1, 2012 - October 13, 2025Managed daily operations and strategic promotion for the city-wide Recreovía community fitness program, one of the largest of its kind in the world, serving thousands of participants weekly across Bogotá. Coordinated logistics and schedules for a team of over 100 exercise instructors and volunteers, ensuring consistent program delivery across multiple city locations. Developed and executed promotional campaigns and media partnerships that increased public awareness and drove a 25% year-over-year increase in participant attendance. Implemented program evaluation metrics to track attendance, participant satisfaction, and community health outcomes, using the data to inform strategic planning and secure continued funding.
Education
Master of Arts in Strategic Communications at Gannon University
August 1, 2023 - May 10, 2025Specialist in Sports Management and Direction at National School of Sport of Colombia
July 1, 2018 - November 30, 2019B.Ed. in Physical Education at National Pedagogical University
February 1, 2001 - December 16, 2005Master of Arts at Gannon University
January 11, 2030 - May 1, 2025Specialist at National School of Sport of Colombia
January 11, 2030 - November 1, 2019B.Ed. at National Pedagogical University
January 11, 2030 - December 1, 2005Master of Arts, Strategic Communications at Gannon University
August 1, 2023 - May 1, 2025Specialist in Sports Management and Direction at National School of Sport of Colombia
January 11, 2030 - November 1, 2019B.Ed., in physical education at National Pedagogical University
January 11, 2030 - December 1, 2005Master of Arts, Strategic Communications at Gannon University
January 11, 2030 - May 1, 2025Specialist, Sports Management and Direction at National School of Sport of Colombia
January 11, 2030 - November 1, 2019B.Ed., in physical education at National Pedagogical University
January 11, 2030 - December 1, 2005Master of Arts in Strategic Communications at Gannon University
January 11, 2030 - May 1, 2025Specialist, Sports Management and Direction at National School of Sport of Colombia
January 11, 2030 - November 1, 2019B.Ed., Physical Education at National Pedagogical University
January 11, 2030 - December 1, 2005Qualifications
HEVS Programs Awards
September 9, 2013 - September 15, 2014Recognized with the Ministry of Sport's "Mejor Gestor" (Best Manager) award in 2014 and "Gestor Revelación" (Breakthrough Manager) award in 2013 for outstanding program innovation and public health impact.
Industry Experience
Healthcare, Non-Profit Organization, Education, Government, Transportation & Logistics, Media & Entertainment, Professional Services
• Develop strategies to promote physical activity on social media for Colombians called #YoEntrenoEnCasa. We used the Colombian Ministry of Sport’s social media channels. Link: https://www.twine.net/signin
Co-Author article: Community Physical Activity Interventions during the COVID-19 Pandemic: Where There’s a Will, There’s a Way! Published by BJSM on August 3, 2020. Link: https://www.twine.net/signin
Photographic documentation of artwork featured in “Art in Every Corner,” showcasing Gannon University’s diverse collection. https://www.twine.net/signin
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