• Develop strategies to promote physical activity on social media for Colombians called #YoEntrenoEnCasa. We used the Colombian Ministry of Sport’s social media channels. Link: https://www.twine.net/signin
- Creative Director
Hernán Hurtado Ramírez
- Houston, United States
- 3 projects
I am a strategic communications professional with over a decade of experience advancing public health and sustainable urban mobility through impactful programs and digital engagement.
About
I am a strategic communications professional with over a decade of experience advancing public health and sustainable urban mobility through impactful programs and digital engagement.
I excel in social media strategy, content creation, and stakeholder engagement, with proven success in Ciclovía initiatives across the Americas. I am committed to storytelling and evidence-based practices to foster healthier, more inclusive communities globally.
- Joined September 2025
Skills· 12
Languages
- EnglishFluent
- Spanish; CastilianFluent
Industry experience
- Healthcare
- Non-Profit Organization
- Education
- Government
- Transportation & Logistics
- Media & Entertainment
- Professional Services
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Projects · 3
Co-Author article: Community Physical Activity Interventions during the COVID-19 Pandemic: Where There’s a Will, There’s a Way! Published by BJSM on August 3, 2020. Link: https://www.twine.net/signin
Photographic documentation of artwork featured in “Art in Every Corner,” showcasing Gannon University’s diverse collection. https://www.twine.net/signin
- Photographer
Work experience· 40 roles
Social Media Interaction and Engagement · International Society for Physical Activity and Health (ISPAH)Jul 2025 – Present · 1 yr 5 mos
Managed and nurtured the online community by proactively engaging with global health partners and responding to audience interactions to build strong, collaborative relationships. Executed a strategic follower growth campaign on Instagram by identifying and connecting with relevant profiles within the public health sector, successfully expanding the society's reach. Curated partner and journal content (JPAH), leveraging Stories, polls, and Q&As to boost impressions and interactions. Contributed content ideas and recommendations to the society’s communications plan to support global public health objectives.
Social Media Interaction and Engagement · International Society for Physical Activity and Health (ISPAH)Jul 2025 – Present · 1 yr 5 mos
Managed the society's online community by proactively engaging with global health partners and responding to all audience interactions to build strong, collaborative relationships. Executed a strategic follower growth campaign on Instagram by identifying and connecting with relevant profiles within the public health sector, successfully expanding the society's reach. Curated partner and journal content (JPAH), leveraging Stories, polls, and Q&As to boost impressions and interactions. Contributed content ideas and recommendations to the society’s communications plan to support global public health objectives.
Social Media Interaction and Engagement · International Society for Physical Activity and Health (ISPAH)Jul 2025 – Present · 1 yr 5 mos
Managed and nurtured the online community by proactively engaging with global health partners and responding to audience interactions to build strong, collaborative relationships. Executed a strategic follower growth campaign on Instagram by identifying and connecting with relevant profiles within the public health sector, expanding the society's reach. Curated partner and journal content (JPAH), leveraging Stories, polls, and Q&As to boost impressions and interactions. Contributed content ideas and recommendations to the society’s communications plan to support global public health objectives.
Social Media Interaction and Engagement · International Society for Physical Activity and Health (ISPAH)Jul 2025 – Present · 1 yr 5 mos
Social Media Interaction and Engagement · International Society for Physical Activity and Health (ISPAH)Jul 2025 – Present · 1 yr 5 mos
Student Integrated Marketing Influencer · Gannon UniversityMay 2025 – Sep 2025 · 5 mos
Graduate Assistant for Marketing and Communications · Gannon UniversityMay 2025 – Sep 2025 · 5 mos
Member Engagement Research Intern · International Society for Physical Activity and Health (ISPAH)May 2025 – Sep 2025 · 5 mos
Education· 15
Master of Arts in Strategic Communications · Gannon University2023 – 2025
Specialist in Sports Management and Direction · National School of Sport of Colombia2018 – 2019
B.Ed. in Physical Education · National Pedagogical University2001 – 2005
Master of Arts · Gannon University2030 – 2025
Certifications and awards
HEVS Programs Awards2013 – 2014
Recognized with the Ministry of Sport's "Mejor Gestor" (Best Manager) award in 2014 and "Gestor Revelación" (Breakthrough Manager) award in 2013 for outstanding program innovation and public health impact.
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